Transcript
YA Lit 2.0Russell Palmer
russell.palmer@lyrasis.org
Agenda
• Introductions• Learning objectives• Why Web 2.0 and YA Lit?• Tour and Exploration/Play of YA Lit 2.0
Resources• Break• Ideas for Pulling Together The Resources
Together for Your Patrons
Introductions
• Who you are• Where you work• Your role in programming at your workplace• Your interest in young adult literature
Which of these tools do you use or read regularly?
• Facebook• MySpace• YouTube• Twitter• Library Thing/GoodReads/Shelfari• Skype• Widgets• Google Books
Let’s Talk!
• How do you currently promote YA lit and/or YA authors in your library program?
• How do you go about keeping up with the latest news in the world of YA lit?
Objectives
• Identify the Web 2.0 tools and channels for YA Lit authors, book publishers, and booksellers are using to reach teens.
• Identify ways to apply these tools to our practice as librarians.
• Identify ways to embed YA Lit 2.0 content into your library blog, wiki, or webpage.
Purposes of Social Media Tools
• To promote an author’s books, especially new books
• To connect with readers• To connect with educators and librarians• To raise awareness of issues important to an
author
Social Media Tools Used by YA Authors, Book Publishers, and Booksellers
• Blogs• Facebook• Twitter• YouTube Channels• Promotional book videos/trailers
Teens and Social Media
According to the December 2009 Networked Learners report from the Pew Internet and American Life Project:
• 54% of online teens read blogs• 73% use social network sites• 75% view videos on video sharing sites like
YouTube
The Power of Social Networks
“I find there's a felt intimacy through social networks despite the sites being so public. Writers themselves are buoyed up to keep going, keep working. The act of writing may still be a solitary one, but the reading community is vibrant and can now be heard.”
Lorie Ann Grover, YA AuthorReadergirlz diva
Tour of YA Lit 2.0 ResourcesLet’s now take a live tour of the social media resources featuring today’s hottest YA authors, book publishers, and booksellers!
Facebook and MySpace• Writers can share music playlists
that may relate to a book or personal favorites, blog entries, upcoming events, photos, and book information.
• Young readers can “friend” or become a fan of these writers to keep up with the latest entries on a particular writer’s social network.
• Groups such as Readergirlz http://www.readergirlz.com/issue.html host monthly discussions on a featured author and book on MySpace; this live chat gives teens a chance to interact with the featured YA writer.
Facebook Applications
• Readers' Advisory • Virtual Book Clubs • Connect with authors • Keep abreast of latest new from teen book
publishers (releases, contests, author appearances)
• Collection development
Facebook: Friend/Fan an Author
Facebook: YA Lit Publishers
Facebook: Book Page
Explore and Play
• Explore the links in this section as you like for 10 minutes
• http://theunquietlibrary.libguides.com/yalit• How might you incorporate these kinds of resources
into your programming or to further your knowledge of authors/YA Lit?
• We will do a 5 minute quickshare of our impressions/responses as a group
Share Ideas
YouTube and YA Lit
YouTube and YA Lit• While YouTube may get a bad rap for some of the
scintillating content that makes the evening news, the rich and educational material available sadly does not receive enough buzz.
• YA authors and book publishers are using YouTube to post author interviews, book events, and book trailers.
• For teens who have grown up in the era of digital media, YouTube provides another point of entry into books and access to favorite writers.
YouTube and YA Lit
• Not only can teens view this content at home, but educators/librarians can also embed these videos into their web pages and blogs as part of their novel or author studies.
• Booksellers like Barnes and Noble are also jumping into YouTube to promote books, new releases, and authors.
YouTube and YA Lit: Applications
• Embed the videos into your library blog, wiki, or information portal (such as Netvibes).
• Show the videos of book trailers or author interview to small groups of teens as part of a special celebration, such as Teen Read Week, or as a special promotional treat with popcorn and snacks.
• Use as an authoritative source of information in a research pathfinder on a contemporary YA author or novel study.
YouTube: Book Trailer
YouTube: Author Interviews/Talks
YouTube: Publisher Channels
YouTube: Embed Videos
Explore and Play
• Explore the links in this section as you like for 10 minutes: http://theunquietlibrary.libguides.com/yalit
• How might you incorporate these kinds of resources into your programming or to further your knowledge of authors/YA Lit?
• We will do a 5 minute quickshare of our impressions/responses as a group
Share Ideas: YouTube
Book Widgets
Widgets
• A widget is a live update on a website, webpage, or desktop.
• Widgets contain personalized neatly organized content or applications selected by its user.
• Code is generated for each widget and can be embedded practically anywhere.
Widgets: Applications
• Embed into your wiki, website, blog, or Netvibes page.
• Use to build excitement about new releases.
• "Try Before You Buy"
Harper Teen Book Widgets
Harper Teen Book Widgets
Harper Teen Book Widgets
Harper Teen Book Widgets
Simon Teens Book Widget
Scholastic Book Widgets
Teachers at Random
Random House Teens
Google Books
Explore and Play
• Explore the links in this section as you like for 10 minutes: http://theunquietlibrary.libguides.com/yalit
• How might you incorporate these kinds of resources into your programming or to further your knowledge of authors/YA Lit?
• We will do a 5 minute quickshare of our impressions/responses as a group
Share Ideas: Widgets and Google Books
Blogs
Blogs: How Are YA Authors Using Blogs?
• To share the writing process• To share personal
reflections/musings• To help promote a book• To help publicize a cause in which the
author is involved
Blogs: How Are YA Authors Using Blogs?
• Humor• Contests• Book Giveaways/Bookmark
Freebies
Other Features of YA Author Blogs
• Blogrolls• Playlists• Widgets to their LibraryThing or similar service
accounts (“What I’m Reading”)• Twitter widgets• Photo montage of book covers• Book Trailers/Videos
Blogs: Applications
• Embed the RSS feeds of blogs from favorite authors into your website, wiki, Netvibes page, or blog.
• Use as a resource when doing an author study or "featured" author.
• Use for readers' advisory (for teens and for yourself!).
• Primary source of research/information about an author.
Blogs: Applications
• Use as a source of information about upcoming book tours and book releases.
• Many authors host contests on their blogs or free giveaways!
• Several authors include photos and links to other social networks (such as FB page, Twitter)
Blog Benefits
YA Author Blog Examples
YA Lit Author Blog Examples
Twitter: What Is It?• “What are you doing?” in
140 characters or less• YA Authors Tweet on
everything: the mundane, personal joys/sorrow, writing angst/euphoria
• Many YA authors use Twitter to connect with professionals in the field
Twitter: Applications
• Include the RSS feed or a widget for favorite authors on your blog, Netvibes page, website, wiki
• Models of concise writing • Collection development/new releases• Contest and author news • Professional networking with authors and
publishers
Twitter: YA Authors
Twitter: Publishers
Explore and Play
• Explore the links in this section as you like for 10 minutes: http://theunquietlibrary.libguides.com/yalit
• How might you incorporate these kinds of resources into your programming or to further your knowledge of authors/YA Lit?
• We will do a 5 minute quickshare of our impressions/responses as a group
Share Ideas: Blogs and Twitter
Skype
Skype
• Chat away with free Skype-to-Skype calls and never worry about cost, time or distance.
• Talk, instant message (IM) or make video calls for nothing.
• You can also make local, long distance and international calls to phones and mobiles at great rates too.
Skype for Virtual Author Visits
• A flexible option that works for many authors’ busy schedules
• More affordable for many libraries• Like a face to face visit, many offer the option
of customizing the virtual visit
Skype for Virtual Author Visits
Skype for Virtual Author Visits
Skype an Author: Archived Webinar
Pulling The Tools Together
• You can pull these YA Lit 2.0 elements together by creating an information portal.
• You can create a subject guide using a traditional web authoring page or a free tool like Netvibes.
• You can create the YA subject guide around a book award, theme, or author.
LibGuides
LibGuides
LibGuides
Netvibes
Explore and Play
• Please take one last visit to http://theunquietlibrary.libguides.com/yalitand look for the tab, “Pulling It All Together”
• Take some time to explore the sample Netvibes page as well as the extended example at LibGuides
Today’s Resourceshttp://theunquietlibrary.libguides.com/yalit
Questions/Reflections/Ideas?
Thank You for Attending!
Questions?• Professional
Development• 1.800.999.8558• Web: lyrasis.org
• Email: buffy.hamilton@gmail.com
Works Cited• Jones, Sydney, and Susannah Fox. Generations Online in 2009.
28 Jan. 2009. 17 Mar. 2009 <http://www.pewinternet.org/ Reports/ 2009/ Generations-Online-in-2009.aspx>.
• Rainie, Lee. “Networked Learners.” Pew Internet and American Life Project. 12 Dec.. 2009. Pew Research Center. 01 Jun. 2009 <http://www.pewinternet.org/ Presentations/ 2009/ Teens-and-the-internet.aspx>.
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