Transcript
Julia HeaveyIntern, Digital PlanningJuly 31, 2013
Xerox 2H 2013:The Planning
Process
BackgroundThe Story of Xerox
Who are we? “Ready for real business.”
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160 COUNTRIES
140,000 EMPLOYEES
$22 BILLION ANNUAL REVENUE
The world’s leading enterprise for business process and documentmanagement
What do we offer?
•Office•Corporate
Human ResourcesCustomer CareFinance & AccountingHealthcareDocument ManagementTransportation
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Who do we want?• C-Suite Executives• Business decision makers of 500+ employees
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How do we measure success?• 2013 Q1/Q2: Exits• 2013 Q3/Q4: Actions• 2014: Continue repositioning
brand
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The Planning Process
What steps should we take?• Step 1: The Brief• Step 2: Research • Step 3: Pull data• Step 4: Send RFPs• Step 5: Analyze proposal
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Campaign Performance
The Buying Process
What steps should we take?• Step 1: Negotiate • Step 2: Create Media plan• Step 3: Receive feedback• Step 4: Finalize
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Thank you, Xerox Team!
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