[WUC 2015] Christian Sauer, CEO, Webtrekk | The Next Big Thing: Bridging Devices

The Next Big Thing:

Bridging Devices

CEO Christian Sauer

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Digital Penetration by Industry

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IoT Devices by Sector

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Challenge: Connecting Digital Devices and Digital Identities

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Most of your visitors to your apps and websites use more than one device to connect with you.

Facebook and Google Monopolizing Device Data

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Social Sciences - Psychological and Cognitive Sciences Wu Youyou, Michal Kosinski, and David StillwellJan 2015, University of Cambridge

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Our Next Big Thing: Webtrekk Cross Device Bridge

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1. Creating one ID for all pool participants on a device (blue, grey, yellow IDs)2. Bridging devices if there was an already known ID used (green, pink Ids)

Norman‘siPhone

Norman‘siPad

App B

App C

Norman‘sLaptop

App A

App B

Website A

Website C

3. Combining all IDs and create one single user profile

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e.g. Gender AgeZip/CityDiscount affinityReturn rateValue …and more

1 Household incomeChildrenEducationHousehold size…and more

This information could also be

available to you

External Data, e.g. nugg.ad, Semasio,

Schober, Adality

Funding Completed Additional resources

Performance improvements A.l.s. reduced by > 50%

Release of new frontend Improved usability

Release of User Relationship Management (URM) User Centric

Release of Marketing Automation Onsite Recos/Layers

Launch Realtime Advertisement CRM2Display

Launch Testing in Suite WiP

@Webtrekk: What Happened Last Year?

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Integrate Mobile Analytics Metrics

Finalize Digital Intelligence Suite

Dashboards!

Cross Device Analytics Based on Mobile Metrics

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Layout: Nur Titel

15.04.2023WUC 2015

CMO Dashboard

Join the Cross Device Bridge

Test the Digital Intelligence Suite

Let us develop your CMO-Dashboard

Your Call To Action Today

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Enjoy the WUC 2015!

Christian.sauer@webtrekk.com