WTHhappend?! Alcohol And Binge Drinking

Be Patient

Herald, Jun Hao Chia Sherilyn Lianne Rui Ping WongLu Wang

Project Name:

WTHhappend

We will be exploring on the notion of risk that people take when they binge drink beyond their tolerance levels.

Blog Facebook Page

• Collect these stories people

• Share about the embarrassing mistakes that they have made while intoxicated

• Protect their identity by giving them a fictional name so they can remain anonymous.

The Virtual Bottle

• Click On The “Virtual Bottle”

• Submit your story

• Sent to our email

• Moderate the content

Two Problems

• Ethical issues

• Getting the right message across

Fictional Character

• People can follow.• Demonstrate the risk of binge drinking by taking

on the risk himself.• Status updates on Facebook.• Pictures on the blog.• Videos on YouTube.

Ethical Issues

• The footage we used had people’s faces in them

• Breach of ethics to post these videos of these people when they are intoxicated over various online platforms

Risk

• The risks shown in the videos didn’t convey our message strongly enough.

Mockumentary – “Bottle Neck”Audio Recording – “Tales Of An Ex-

Alcoholic”

• Story of a girl who took the risk of binge drinking which had dire consequences.

• An audio recording of an ex-alcoholic.

• Mentions that she uses a fictional name to tell her bad experiences.

What Bottle Neck Is About?

Tales Of An Ex-Alcoholic

An audio recording of an ex-alcoholic who shares with us her bad experiences with alcohol.

In Summary

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Virtual Bottle

NOT Transmedia Artefact On Their Own

• Create a backstory for the character in the video

• A web series on her and other people around her who have had experiences with drinking that have led to dire consequences.

• We will go out and collect more stories of people having bad experiences with alcohol via audio recordings.

• Publish on our website and updated on the website’s Facebook page.

In addition…

We plan to…