WTF is SEO

Post on 19-Oct-2014

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SEO has changed pretty dramatically since the early days. It has changed to the point that it is getting difficult to define. This is my take on what SEO should be about.

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WTF IS SEO ?

Ade Lewis@Teapot_AdeTEAPOT CREATIVE

BrightonSEO Friday 12th April 2013

Ade Lewis - @Teapot_Ade TEAPOT CREATIVE

Ade Lewis - @Teapot_Ade TEAPOT CREATIVE

Search Engine Optimisation

Optimising a website so that it ranks at the top of search

engines

Ade Lewis - @Teapot_Ade TEAPOT CREATIVE

SEO ?

Ade Lewis - @Teapot_Ade TEAPOT CREATIVE

WTF IS SEO ?

Ade Lewis - @Teapot_Ade TEAPOT CREATIVE

SEO is HERE TO STAYSEO is HERE TO STAY

Ade Lewis - @Teapot_Ade TEAPOT CREATIVE

Search Engine Optimisation

Optimising a website so that it ranks at the top of search

engines

Ade Lewis - @Teapot_Ade TEAPOT CREATIVE

BrightonSEO

Ade Lewis - @Teapot_Ade TEAPOT CREATIVE

Search Engine Optimisation

Optimising a website so that it ranks at the top of search

engines

Ade Lewis - @Teapot_Ade TEAPOT CREATIVE

Search Engine Optimisation

Optimising a website so that it ranks at the top of search

engines

Ade Lewis - @Teapot_Ade TEAPOT CREATIVE

Ade Lewis - @Teapot_Ade TEAPOT CREATIVE

Ade Lewis - @Teapot_Ade TEAPOT CREATIVE

Ade Lewis - @Teapot_Ade TEAPOT CREATIVE

Ade Lewis - @Teapot_Ade TEAPOT CREATIVE

Ade Lewis - @Teapot_Ade TEAPOT CREATIVE

Ade Lewis - @Teapot_Ade TEAPOT CREATIVE

Ade Lewis - @Teapot_Ade TEAPOT CREATIVE

RAY KURZWEILRAY KURZWEIL

Ade Lewis - @Teapot_Ade TEAPOT CREATIVE

Ade Lewis - @Teapot_Ade TEAPOT CREATIVE

Ade Lewis - @Teapot_Ade TEAPOT CREATIVE

Ade Lewis - @Teapot_Ade TEAPOT CREATIVE

Ade Lewis - @Teapot_Ade TEAPOT CREATIVE

Ade Lewis - @Teapot_Ade TEAPOT CREATIVE

Design

Links

Usability

Social Media

Branding

Content

Local

Search

Reputation

Trust PR

Site Speed

On-page Factors

Ade Lewis - @Teapot_Ade TEAPOT CREATIVE

Ade Lewis - @Teapot_Ade TEAPOT CREATIVE

Ade Lewis - @Teapot_Ade TEAPOT CREATIVE

Ade Lewis - @Teapot_Ade TEAPOT CREATIVE

WorldPEACEWorldPEACE

Ade Lewis - @Teapot_Ade TEAPOT CREATIVE

Back to EARTH !Back to EARTH !

Ade Lewis - @Teapot_Ade TEAPOT CREATIVE

Design

Links

Usability

Social Media

Branding

Content

Local

Search

Reputation

TrustPR

Site Speed

On-page Factors

Ade Lewis - @Teapot_Ade TEAPOT CREATIVE

Ade Lewis - @Teapot_Ade TEAPOT CREATIVE

Ade Lewis - @Teapot_Ade TEAPOT CREATIVE

Ade Lewis - @Teapot_Ade TEAPOT CREATIVE

WHY BOTHER ?

Ade Lewis - @Teapot_Ade TEAPOT CREATIVE

Directory Links

Ade Lewis - @Teapot_Ade TEAPOT CREATIVE

Article Links

Ade Lewis - @Teapot_Ade TEAPOT CREATIVE

Shitty Links

Ade Lewis - @Teapot_Ade TEAPOT CREATIVE

Shitty Content

Ade Lewis - @Teapot_Ade TEAPOT CREATIVE

Shitty Content

Directory Links

Ade Lewis - @Teapot_Ade TEAPOT CREATIVE

Shitty Content

Directory Links

Article Links

Ade Lewis - @Teapot_Ade TEAPOT CREATIVE

Shitty Content

Directory Links

Article Links

BLOGGER OUTREACH

Ade Lewis - @Teapot_Ade TEAPOT CREATIVE

Ade Lewis - @Teapot_Ade TEAPOT CREATIVE

Ade Lewis - @Teapot_Ade TEAPOT CREATIVE

Ade Lewis - @Teapot_Ade TEAPOT CREATIVE

WTF IS SEO ?

Ade Lewis - @Teapot_Ade TEAPOT CREATIVE

SEO isn’t ...

Optimising a website so that it ranks at the top of search

engines

Ade Lewis - @Teapot_Ade TEAPOT CREATIVE

Maybe SEO is ...

Optimising a business so that it deserves to rank at the top

of search engines

WTF IS SEO ?

Ade Lewis@Teapot_AdeTEAPOT CREATIVE

BrightonSEO Friday 12th April 2013

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