Writing Blog Posts · No focus keyword was set for this page. If you do not set a focus keyword, no score can be calculated. No meta description has been specified. Search engines

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Writing Blog Posts

Every blog post we write serves two audiences.

Our Listeners &Search Engines.

What Our Listeners

Want

●●

What Search Engines Want

●●●

●●

Listeners.

Relevant Content

Content Tone

InformationalNews

Exclusive Content

●●●

Using Images

Embedding Social Media

Search Engines.

Listeners come first, but that doesn’t mean we can’t optimize for Search Engines.

Why Do We Care About Search?

Keywords & Key Phrases

●●

Titles are Important

Title Examples

Stuck on Your Title?

You Are Gonna Want an Excerpt

300+ Words of Content

Make Google Happy

●●●●

Local is Easier

Use Heading Tags (Right)

Alt Tags

Let Yoast Help

A Few Other Tips.

Attribution Matters

Quoting is OK

●●

YouTube Videos are

Great

Always Preview Your

Post

Questions?

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