Worldwide Partners Presentation

Create. Innovate. Relate.Wednesday, April 20, 2011

Wednesday, April 20, 2011

Small Numbers Big Numbers

Media Time Spent vs. Ad Spend

$50 Billion Opportunity

Source: Morgan Stanley

INTERNET

PRINT TV

OPPORTUNITY GAP

3%The small gap between consumer time spent on TV vs. the Internet.

26%The media spending gap between online and television advertising.

3 hoursIn 2009 consumers spend 3 hours watching video on the internet.

650%Consumers viewed 650% more online video in 2010 than the previous year.

4 yearsWithin four years, more people will regularly access the Internet from a mobile device than a PC.

5 billion 5 billion cell phones are activated worldwide.

$1BMobile ad spending grows 80%, to hit $1 billion in 2011.

$450B$450 billion total global ad spend, US $1B spend is not even half of a half of the 1% of total global ad spend.

A 99% opportunity. Only 1% of coupons are distributed online. Yet online coupons account for nearly 5% of all coupons redeemed.

60%60% of online consumers now search for deals digitally before shopping.

Yada yada yada, we all get it, social and mobile are up, print and the like

are down

The Road Ahead

Introducing the marketing of the future:

1to1toMany

Embrace this concept: YOU are the least credible personto be talking about YOUR company

Your Company

YourCustomer

Your Company

YourCustomer

Your Company

YourCustomer

Your Company

YourCustomer

The MOST credible personto be talking about your company

+600 Million UsersWednesday, April 20, 2011

100 Million Mobile UsersWednesday, April 20, 2011

If Facebook were a country it would be the world’s

3rd largest

1. China2. India3. facebook4. United States5. Indonesia6. Brazil7. Pakistan8. Bangladesh

70% of Facebook users live outside the U.S. and the site is available in more

than 70 different languages

Half of Denmark has an active Facebook profile (2.4 million our of 5.4

million total).

Facebook tops Google for weekly traffic in the U.S.

Facebook has become so popular, psychologists have identified a new

mental health disorder:

Facebook Addiction Disorder

In Australia, Facebook has infiltrated the court system:

•Court notices can be served through Facebook

•A Facebook summons is considered legally binding

The average Facebook user

spends >55 minutes on Facebook

per month

- sends 8 friend requests

- clicks the Like button 9 times

- writes 25 comments

- becomes a fan of 2 Pages

- is invited to 3 events

- is a member of 12 groups

has 130 friends

The average Facebook user

spends >55 minutes on Facebook

per month

- sends 8 friend requests

- clicks the Like button 9 times

- writes 25 comments

- becomes a fan of 2 Pages

- is invited to 3 events

- is a member of 12 groups

has 130 friends

Your goal is to create and nurture more raving fans.

Every person you add to your Facebook user base = 130 more people

that can become customers and brand champions.

Time for an exercise:

# of Facebook Fans you have:

27Wednesday, April 20, 2011

# of friends average Facebook user has:

# of friends average Facebook user has: 130

Total reach of your Facebook Page:

3,700,000x

481,000,000

CreateDevelop transformational ideas that connect brands and people.

InnovateMove beyond the ordinary to do what’s never been done before.

Create real meaning in the lives of consumers – and growth for your brand.

Relate

REESE’SMinis launch campaign

Campaign Goals

• Create a campaign for Minis launch

• Generate buzz leading up to launch that can translate to awareness and sales at launch

• Reward brand loyalists by letting them be the first to know

A love story unfolds over the weeks leading up to launch...

Case Study

What’s on the page: Menu, Store Locator, Downloads, Photos, Videos, Specials, Product Launches, Store openings

No. of fans: Over 3,700,000

Chick-fil-A was the first restaurant page on Facebook to hit 1 million fans!

facebook.com/ChickfilA

Chick-fil-A Facebook Page

• Facebook Fans in Chicago were invited to a Premiere Event in downtown Chicago

• The event was to kick-off Chick-fil-A opening locations in the Chicagoland area

Chicago Premiere Event

• Fans on Facebook could watch the Chicago event live via Facebook-Ustream

• Chat w/ other fans across the country

• Viral component - fans comments seen by their friends

Ustream

Cow Appreciation Day

• Limited-release trial locations, reservations thru Facebook

• Built an app for the Spicy launch

• Shared with other Operator Facebook Pages

• Change content before, during, & after the campaign

Countdown to Spicy!

• Limited-release trial locations, reservations thru Facebook

• Built an app for the Spicy launch

• Shared with other Operator Facebook Pages

• Change content before, during, & after the campaign

Countdown to Spicy!

1.2 million reservations

Chick-fil-A’s Kids iPad App

MOBILEWednesday, April 20, 2011

About 2.4 billion mobile phones have been sold around the world last year, and globally there are more mobile

phones than PCs.

Americans spend nearly 3 hours online via their mobile devices each day.

phones than PCs.

60% of U.S. mobile traffic is to social network sites, such as Facebook and Twitter.

phones than PCs.

4.6 billion cell suscriptions.

phones than PCs.

4.6 billion cell suscriptions.Over 1 billion broadband.

"Social networking is by far the fastest-growing mobile activity right now," said Mark Donovan, comScore's senior vice president of mobile.

"With 20% of mobile users now accessing social networking sites via their phone, we expect to see both application and browser usage continuing to drive future consumption of social media."

Kids 18 and under textEVERY 10 MINUTES!!!

That’s aniPad

And that’s a1-year-old

What’s the big deal with mobile marketing?

+PLACE

RELEVANT MARKETINGWednesday, April 20, 2011

Ruth’s Chris Steak House

!"#$%&'%()&*+,%&!"#$%$&'()*"+,'+,)$+(,'-.)"/)0$+$-,12$&$+3)$,)

-%."/0)1&&4'0'0#'2()52'6$"1(%7)1('.).-,-))

!"#$%&20+34&567%1&&8%%"9()/"2)'-(7)*%$*:$+3)-+.)0$+$0$&'()'22"2)))

20%"#&"78&*+9:0%&;",<)%-+31-3')-+.)%-7"1,))

Ruth’s Chris iPhone Native App

!"#$%&'()*+,&&!"#"$%&'&%(")*'%+%#%*$('$,-$'&.-"*'/01%.''

-."%/(+0$1&&2+"34-5+%'"$%#('-//%-.'$0'5%'3+"34-5+%''

2*1*3*4*56&&&60.%).07*&'-*&'5-34).07*&'30+0.('-.%'7(%&'1"$,'(783"%*$'30*$.-($''

!"#$%&'%()&*+,%&!"#$%$&'()*"+,'+,)$+(,'-.)"/)0$+$-,12$&$+3)$,)

-%."/0)1&&4'0'0#'2()52'6$"1(%7)1('.).-,-))

!"#$%&20+34&567%1&&8%%"9()/"2)'-(7)*%$*:$+3)-+.)0$+$0$&'()'22"2)))

20%"#&"78&*+9:0%&;",<)%-+31-3')-+.)%-7"1,))

Ruth’s Chris iPhone Native App

!"#$%&'()*+,&&!"#"$%&'&%(")*'%+%#%*$('$,-$'&.-"*'/01%.''

-."%/(+0$1&&2+"34-5+%'"$%#('-//%-.'$0'5%'3+"34-5+%''

2*1*3*4*56&&&60.%).07*&'-*&'5-34).07*&'30+0.('-.%'7(%&'1"$,'(783"%*$'30*$.-($''

30,000+ Reservations2.5MM iPhone visits/downloads

IHG & Gowalla

Social + Mobile

Valassis/RedPlum iPhone & Android App

Connected TVs

“You can’t stop the waves, but you can learn to surf.”

Jon Kabat-Zinn

DON’T pretend its not happening...

Shareability

a PriorityWednesday, April 20, 2011

Do you really want tobe an “immobile” brand?

create. innovate. relateThe most sought after agency leveraging creativity and technology to fuel client growth.

The Digital Innovation Groupestablished January 2010 to develop what is next

download your copy:engauge.com/2011-digital-outlook

Digital OutlookThe ENGAUGE 2011

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