Transcript
8/4/2019 World Biryani Palace
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GROUP MEMBERS
� MUSHKURUL SIDDIQUE 201050
� PRATIK DOBRIYAL 201022
� SUNIL AWHAD 201003� HITESH PATHRABE 201034
� PRAFUL DETOLE 201011
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World Biryani Palace
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Executive Summary
� business plan -> World Biryani Palace.
� Only Rs. 150/- per plate.
� Location := Vashi sector 17
� It will provides
± Take away
± 30 seated customer ( family )
- Free home delivery
- We take party orders
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Why vashi sec 17
� Vashi is one of the oldest and most populated
nodes in Navi Mumbai. Many companies from
Mumbai and other parts of India have set up
shop there. Sector 17, in turn, is the
commercial and residential, hosting a dense
concentration of small businesses,
off ices, clinics, banks, retail outlets,restaurantsand franchise operations. It is near to Vashi
station and bus depo.
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� Shopping in Sector 17 is a popular activity forresidents and visitors. The area is packed with
retail outlets selling everything fromf urniture(the oldest and the most reputed is Panchali Furniture) and f ixtures to clothing and electronics All major Bank's branches are situated in Sector 17. It hosts manyrestaurants and bars, mithai,Rajdhanisweets shops, fast food franchises
like McDonald's, KFC, Domino's, PizzaHut, Garcia's pizza, etc. popular vegetarian restaurants like
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Consumer behavior
� Vashi sec 17 which has large middle class and
youth population which ready to pay price for
quality food
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Percentage spending in consumption
Food (hotel & restaurant) 35%
Beverage (hotel & restaurant) 5%
Clothing 10%
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Format
Specialty Store
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Product Description* Iranian Biryani *Malaysia's Nasi Beriani
*Iraqi Biryani *Shrimp Biryani
*Hyderabadi Biryani *Fish Biryani
*Bhatkali Biryani * Filipino Biryani
*Kacchi Biryani *Sri Lankan Biryani
*Lucknowi (Awadhi) Biryani
*Calcutta Biryani
*Sindhi Biryani
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Price
Only at Rs.150/-
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Place
� Restaurant will be located at vashi sec 17 of
600 sq ft.
�
On Rent basis costing Rs. 70000 per month.
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Promotion Strategy
WBP plans to utilize a low-cost, low-visibilitypromotion program because of our limited
ability to grow rapidly in the f irst year. This
promotion program includes the following-
- Ad. In local newspaper like Times of Navi
Mumbai
- Pamphlet distribution through local
newspaper vendors
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Mission
� The WBP mission is to be a f ull service, family
restaurant off ering affordable, high qualityBiryani of around world. Our goal is to provide
our customers with an entire dining
experience that exceeds their expectations on every visit. Our restaurant is clean and the
quality is always high.
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Objectives
�
Provide the highest quality World Biryani andservice.
� Provide affordable f ine dinning.
�
Create an atmosphere where each person can work as a team member, with clear goals and
high standards that prof it everyone.
� Maintain & expand outstanding reputation.
� Remain a neighborhood family restaurant.
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Target Market Segment Strategy
� Our focus is the middle income level families living and shopping in the area. The WBP willfocus on the 70% families and 30% bachelor living and shopping in the area.
� We focus on these specif ic groups because these are the types of people who frequent want tohave good food. They are the ones that are willing to spend their money on good dining and
service at a value price.
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