Workshop Part 4: Open Access Marketing Update (BioMed Central Brazil 2015)

Open Access UpdateBalaram PoddarMarketing Specialist, NY OfficeBioMed Central

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OA Update• Past, Present, and FutureGrowth of BMC and OA Market

• Trends in Author ServicesAltmetrics, blogs & journal marketing

• AdvocacyConnect with us!

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www.biomedcentral.com

1.77BioMed Central the OA Pioneer

• Launched first open access journal 15 years ago

• We will have over 300 journals by the end of the year

• More than 10 million article downloads per month

• All research articles published under Creative Commons license

• Over 1.8 million registered users

• Became part of Springer in 2008 and combined with Nature in 2015

• Brazilian Headquarters in Sao Paulo

www.biomedcentral.com

Top 10 Impact Factor JournalsJournal Impact Factor

Genome Biology 10.5

BMC Biology 7.4

BMC Medicine 7.3

Particle and Fibre Toxicology 7.0

Biotechnology for Biofuels 6.2

Clinical Epigenetics 6.2

Breast Cancer Research 5.9

Molecular Autism 5.5

Molecular Cancer 5.4

Molecular Neurodegeneration 5.3

www.biomedcentral.com

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 20140

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Journals with an Impact Factor

Trends in Measuring Impact

Which article made a bigger impact?• Article with many citations

• Article widely discussed in the social web

• Article with lots of downloads

• Article discussed on CNN

Scholarly citations

Non-scholarly citationNews coverage

Twitter, Facebook, Google+

Blogs, Wikipedia

Post-publication commentsFaculty of 1000, Mendeley, ResearchGate, Academia.edu, Papers

Metrics come from everywhere!

Altmetrics are social!

www.biomedcentral.com

Article-level Metrics with Altmetric

• BioMed Central provides Article Metrics on all published articles.

• This highlights all the ways an article can be shared

• Article metrics increasingly gaining prominence over traditional measures of Impact

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• Sign up for real time alerts on your article’s mentions• View individual social media posts• Explore Twitter demographics and side-by-side rankings with other articles

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Marketing & PR• Regular emails sent out to

promote the latest content

• We attend most major scientific conferences

• Our PR team send out regular press releases

• We actively promote content through social media

BlogsMany articles published in BioMed Central journals are of interest to a general audience

The BioMed Central blog network includes blogs on subjects across Biology and Medicine.

www.biomedcentral.com

Indexing

biomedcentral.com/authors/indexing

Articles in BioMed central journals are included in all major indexing services.

A full list of including which journals are indexed where is included in the url below.

OA AdvocacyBecome an OA advocacy partner with BioMed Central and gain the opportunity to receive…

Priority to participate in I Open Access contests

Special invitations to BioMed Central events

A featured guest blog within our network or a

featured story on IOpenAccess.com

Connect with us!

iopenaccess@biomedcentral.com

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Tell us what you think

Balaram PoddarMarketing Specialist

BioMed CentralBalaram.Poddar@biomedcentral.com