Working Together: The Private Sector in Humanitarian Response

11-12 April 2013 - Kista, SwedenWGET ICT Humanitarian Forum

Working Together:A View From The Private Sector

Network Consulting Engineer, Cisco Systems – Tactical Operationsrbharani@cisco.comTwitter: @densaer (team: @CiscoTACOPS)www.cisco.com/go/tacops

11-12 April 2013 - Kista, SwedenWGET ICT Humanitarian Forum

“What’s In It For Us?”(one of our most common questions)

11-12 April 2013 - Kista, SwedenWGET ICT Humanitarian Forum

It’s Part Of Our Customer Support Cisco Culture: aggressive customer support (from Sandy Lerner)

“Customer Advocacy”

Recognition that tech is integral to any humanitarian response.

Imagine if hospitals, EMS, law enforcement, communications etc. were unavailable due to technology outages!

Customer Advocacy is a key differentiator in the market for ourcustomers.

TacOps grew out of this attitude

When every other vendor is running away from your crisis, we’re there for you.

(Yes, we work with our PR, Legal, etc…we’re covered)

11-12 April 2013 - Kista, SwedenWGET ICT Humanitarian Forum

Can We Justify Our Involvement? YES! Brand Recognition and Loyalty

Every time TacOps supports a disaster customer, whether they are a Cisco shop or not – you can guarantee they will not forget it

Few of our competitors do this

Transforming Public Safety Communications

Our agenda: demonstrate the value of IP communicationsfor public safety, disaster response, humanitarian operations

Grow the market through leadership andthe “art of the possible”

Consulting operations (after the crisis)

11-12 April 2013 - Kista, SwedenWGET ICT Humanitarian Forum

Giving Back As a Core Value Corporate Social Responsibility

Supporting the community creates goodwill.

We don’t just give money, but go into the field with atrained team to provide augmentation of resources

Threefold approach: cash, product, people.

Attract the best new employees: they care about what their employer does, not just getting a paycheck

We are accountable: Cisco annual Corporate Social Responsibility Reports http://csr.cisco.com

It’s not just good for the community – it’s good for Cisco

11-12 April 2013 - Kista, SwedenWGET ICT Humanitarian Forum

Benefits of Public/Private Partnerships Real-world understanding of customers needs, Better products

Customer loyalty, Brand recognition

Growing your market

Sales improvements

Employee satisfaction and retention

Partnering with and learning from other best-in-classorganizations

“maximize our limited funding and leverage the capabilities of our partners”

It’s the right thing to do

11-12 April 2013 - Kista, SwedenWGET ICT Humanitarian Forum

Our relationships are global…and local.

11-12 April 2013 - Kista, SwedenWGET ICT Humanitarian Forum

Connect With Us: Web. Email. Social Media.

On Cisco.com: http://www.cisco.com/go/tacops/

Email: tacops-info@cisco.com

Facebook:http://www.facebook.com/cisco.tacops

Twitter: @CiscoTACOPS

11-12 April 2013 - Kista, SwedenWGET ICT Humanitarian Forum

Thank You.