WordCamp Central - Building Faster Exciting Apps...My ellarmony match said all right Amp emails AXE STYLING, EASY FOR EVERYDAY THE EXPLORING OUR SOLAR SYSTEM e The art of an organized

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Slow loading Unresponsive pages Content displaced by ads

● Accelerated Mobile Pages

● Enforces best practices for:

● Performance

● Accessibility

● Reliability

● Responsive Design

● Learning curve is small

AMP HTML AMP JS AMP Cache

● Extends HTML by adding tags for common website features

● JavaScript is restricted

● Validator reports issues that could affect accessibility or performance

● Servers cache and optimize valid AMP pages

AMP HTML

AMP JS

AMP Cache

● AMP sites are:

● Built with standard HTML, CSS, JavaScript

● Compatible with all modern browsers

● Not dependent on special tooling

● Component-based

Learn best practices by example!

Web page speed improves the

user experience and core business metrics

Building AMP pages is easy

AMP can be applied across various web touch points

Maintain flexibility and control

and reduce complexity in your

code

Building blocks that ensure performance

Build for a sustainable future in the open web for everyone

AMP stories• Fast Loading

• Full Screen

• Tappable

• Easy to create

• Animations

Antony Malone, Senior Product Owner Direct Marketing at Booking.com

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