Word press in 30 minutes

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Presentation to Vancouver Internet Marketers meetup group on March 21, 2011

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WordPress in 30Minutes

This presentation can be found here: http://tinyurl.com/wpi30

What is WordPressWordPress is an open source Content Management System (CMS), often used as a blog publishing application, powered by PHP and MySQL. It has many features including a plug-in architecture and a template system.

Powering 12% of the top 1 Million websites13 Million downloads25 Million installations56% CMS Market Share

Why WordpressWordPress is very popular. This means you

can find everything you need quicklyWordpeess functionality can be expanded or

customized using plugins, which are add-on software modules. There are thousand of FREE plugin that can do anything you need.

Search Engine FriendlyYou are in controlDoes not vendor-lock you

What can you do with WordPressBlogs: http://www.themarthablog.com/Video Blogs: tv.winelibrary.com/Business websites:

http://pilieventplanning.com/Online Magazines: www.vancouverlatino.com/Membership Sites: www.paleoplan.com/Online store: www.australian-bodycare.netCommunity Websites: http://vizthink.com Squeeze Pages: bcdiscountrealestate.com/Mashable

Setting Up your First WordPress website

AcquireDomain Name

Sign up for

HostingPoint

Domain to

Server

InstallWordPress

Install Theme

Basic settings

Add Content: Post, Pages, Pics,

Videos

Add Plugin

s

Add Widgets

WordPress HostingMinimum requirements to run a WordPress website are: PHP version 4.3 or greater MySQL version 4.1.2 or greaterOur additional recommendations:- PHP version 5 or greater ( Will be required for WP ver 3.2 ) MySQL version 5 or greater ( Will be required for WP ver 3.2 ) Apache mod_rwerite ( Linux hosting recommended ) cPanel support – cPanel is a web hosting control panel that provides a

graphical interface and automation tools designed to simplify the process of hosting a web site. 

Server Location – If your business serves a community in a specific geographic location, it is recommended that you use a hosting service that has servers in your target location. This will help improve your SEO ranking in your area.

Disk space and bandwidth limitation – We recommend you choose a hosting plan that is unlimited. These plans are so common and affordable, there is no reason you will pick any other option.

Hosting Cont.HostGator - A US based company that provides Shared,

Reseller and Dedicated web hosting solutions, designed for both beginners and professionals. ( You can use coupon code WORDPRESSINSIDER to get a little bit of a discount )

WestHost - Recommended by WordPress guru Joost de Valk

WebServe - A Canada based company you may want to use in case you have a business that serves clients in Canada. Make sure to take one of their UNIX hosting options.

Configuring Your WebsiteSet up name servers

- This information is typically provided by the hosting company

The information should be entered into the domain registrant database.

Configure Domain In cPanelDefine domain or

AddOn domainInstall WordPress

using Fantastico

WordPress dashboardLogin through <site-url>/wp-admin

ThemesThere are hundreds of free themes you can

choose fromAlso , many other cost anywhere between

$39~$300Examples:

Elegant themes – $39 per 1 year access for 50+ themes

WooThemes – From $70/3 themes and upDirectoryPress - $79 FlexSqueeze - $127

Publishing contentIn WordPress, you can write either posts or

pages.Posts are typically regular blog entries, you

write a post. Posts automatically appear in reverse chronological order on your blog's home page.

Pages, on the other hand, are for content such as "About Me," "Contact Me," etc.

About Categories & TagsEach post must have at least one category Tags are similar to categories, but they are

generally used to describe your post in more detail. Using tags is optional

Plugins OverviewPlugins are

software add-ons that can enhance and modify the default behaviour of Wordpress.

Plugin are installed from with the WordPress Dashboard

What can you do with PluginsAutomatic BackupsAd ManagementShopping CartsEasily ad tables (WP-Table Reloaded)Membership managementsEvent calendarIntegrate with Google AnalyticsSEOComment spam protectionAutomatically create mobile version (Wp Touch

Pro)

Recommended Plugins

All in One SEO Pack or WordPress SEOUltimate Google AnalyticsXML Sitemap Generator ( Not needed if

using WordPress SEO mentioned above)Contact Form 7

Don’t use theme’s build in SEO or Google Analytics support!!

Essential SettingsSetting/General - Set time zone correctly

Setting/Permalinks –the permanent URL to your Individual postsIt is recommended to use custom structure :

/%category%/%postname%

WidgetsWordPress Widget is like a plugin, but

designed to provide a simple way to arrange the various elements of your sidebar content without having to change any code.

Can use external widget tools

Want to learn more?Join us for a hands-on weekend seminar

where we take you step by step through the process of setting your website or blog. We have created this workshop to give you an affordable and fast option for getting a good-looking website up and running in one weekend – no programming, coding, or heavily technical stuff required.

WordPress website in a weekendGuide you through buying a domain and setting up your web

spaceShow you how to install WordPress on your siteHelp you pick the best theme for your site, market and goals.Teach you how to customize your chosen theme’s color

scheme and header graphic.Take you through a complete tour of WordPress dashboardShow you how to add content to your websiteTeach you how to add YouTube videosExplain what is SEO (Search Engine Optimization) and why

you should careTeach how to monitor your website performance by using

Google Analytics and other tools

At the end of the workshop you will have:A brand new website you can update yourselfUnderstanding of how to manage and update

your new siteDozens of tips and tricks about using

WordPressBetter understanding of what websites need

to be successful

How Much?Regular Price

$427

For Vancouver Internet Market Meetup group %20 discount:

Only $341

SummeryAny questions ?All resources can be found in

WordpressInsider.org

Thank You

Connect With Me:Email: Michelle@CastilloMediaGroup.comLinkedInTwitterFacebook ( Feel Free to Like us )

Website: WordPressInsider.org

This presentation can be found here: http://tinyurl.com/wpi30

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