Women In Automotive 2017 - Bobbie Herron
Post on 22-Jan-2018
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Attract, Retain and Motivate High Potential
Women and Millennials Today
Bobbie Herron 989.672.9945 @signontheline ZMOT.Auto Director | Dealer Performance #WomenInAuto17
Vira
lJo
b C
am
paig
n?
#PartnerwithBobbieWhat Does a High Potential Job Search Look Like
Bobbie Herron 989.672.9945 @signontheline ZMOT.Auto #WomenInAuto17
Vira
lC
on
nectio
n?
#PartnerwithBobbieHow Do You Engage With This Person
Bobbie Herron 989.672.9945 @signontheline ZMOT.Auto #WomenInAuto17
Drama
Won’t Work The Hours
Passive and Weak
Aren’t Committed
So
Yo
u M
ust B
e…
Bobbie Herron 989.672.9945 @signontheline ZMOT.Auto #WomenInAuto17
They Need Trophies
Lazy and Entitled
Screen Obsessed
Shallow Narcissists
So
Yo
u M
ust B
e…
Bobbie Herron 989.672.9945 @signontheline ZMOT.Auto #WomenInAuto17
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it…..W
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Bobbie Herron 989.672.9945 @signontheline ZMOT.Auto #WomenInAuto17
•Millennials were 60 percent of all dealership new
hires and 42 percent of the total dealership
workforce; turnover among Millennials was 52
percent.
•Women were 18.6 percent of dealership
employees and 20 percent of all new hires; 7.8
percent of women were employed in key positions,
89.3 percent in office and admin support.
Wh
at’s
All T
he H
YP
E…
.
Women make up half of today’s buyers and influence around 80% of the buying decision.
Across the nation, companies with women at the top financially outperform their peers by 15%.
In the next ten years women are projected to control over 2/3 of all consumer spending.
By 2025 over 75% of our workforce will be millennial’s along with 65% of the buyers.
Millennials dominate technology and so do our customers.
Bobbie Herron 989.672.9945 @signontheline ZMOT.Auto #WomenInAuto17
Prim
ary
Ob
jectiv
es
Compensation and negotiations that entice, retain and promote top levels of return.
Retain the High Potential talent you have acquired using management styles that work.
How to properly write job ads, market to and recruit in a way that engages women and millennials.
Structured pay plans, culture changes, non- monetary incentives and scheduling that works.
Bobbie Herron 989.672.9945 @signontheline ZMOT.Auto #WomenInAuto17
De
ale
rsh
ip T
urn
ov
er…
NA
DA
Stu
dy...D
WS
$1.5 Million
Each Year
Bobbie Herron 989.672.9945 @signontheline ZMOT.Auto #WomenInAuto17
On Average
On
e…
.. Mo
re T
ime…
10
6 D
WS
Bobbie Herron 989.672.9945 @signontheline ZMOT.Auto #WomenInAuto17
•Car dealership employee turnover was virtually unchanged at 39.6 percent,
compared to 46 percent total turnover in the private sector, as estimated by the
U.S. Bureau of Labor Statistics.
•Car sales consultant, the only key position to exceed the national private-
sector average, was the highest turnover position at 67 percent annually, a
decrease of five points from 2014. Non-luxury sales consultant turnover was 72
percent, luxury was 48 percent. Female sales consultant turnover was 88
percent. Truck sales consultant turnover was 13 percent.
•Millennials were 60 percent of all dealership new hires and 42 percent of the
total dealership workforce; turnover among Millennials was 52 percent.
•Women were 18.6 percent of dealership employees and 20 percent of all new
hires; 7.8 percent of women were employed in key positions, 89.3 percent in
office and admin support.
Lets
Get C
on
necte
d
This is your “comments” section. Stand out!
Creating and submitting resumes on mobile should be simple and convenient.
Why Should I work there? Culture, Career Path and Commitment.
Channel you inner Millennial. Show off.
A little bit.
Job Descriptions
Mobile Friendly
Why Work For Us
Social Media and Job Boards
Stop Recruiting and Start Connecting
Bobbie Herron 989.672.9945 @signontheline ZMOT.Auto #WomenInAuto17
Pro
Tip…
Diversity
Equals …
Bobbie Herron 989.672.9945 @signontheline ZMOT.Auto #WomenInAuto17
Pro
Tip…
Bonus Plan for Employee Referrals
And Retention
Bobbie Herron 989.672.9945 @signontheline ZMOT.Auto #WomenInAuto17
Rete
ntio
nTip…
Reactive Hiring
I like You, You’re Hired
Bobbie Herron 989.672.9945 @signontheline ZMOT.Auto #WomenInAuto17
Th
e In
terv
iew
Prepare and PlanBack Ground Check, Reference Checks, Employment Verification, Social Media ReviewExtensive Phone InterviewPersonality Assessment
Let’s Do ThisBehavioral Interviews are a KeyReinforce Culture and Career PathWhy Work Here – Sell and Buy
Ready to Say Yes?Home InterviewDo They Have The Right SkillsetDo They Fit The CultureDo They Share Company ValuesHome Interview
Bobbie Herron 989.672.9945 @signontheline ZMOT.Auto #WomenInAuto17
Rete
ntio
nTip…
But, Are you Crazy?
Bobbie Herron 989.672.9945 @signontheline ZMOT.Auto #WomenInAuto17
Rete
ntio
n–
Pro
Tip
s…
I’ll Let You In On a Secret….
Bobbie Herron 989.672.9945 @signontheline ZMOT.Auto #WomenInAuto17
Rete
ntio
n–
Pro
Tip
s… Day 1 Drill Down
Scheduling for Success
Compensation Packages
Training Path and Shared Goals
Welcome To The Team
Bobbie Herron 989.672.9945 @signontheline ZMOT.Auto #WomenInAuto17
Rete
ntio
n–
Pro
Tip
s…
Motivation Matters
Communication is Key
Get Out of That Box
Empower and Implement
Bobbie Herron 989.672.9945 @signontheline ZMOT.Auto #WomenInAuto17
Rete
ntio
n–
Pro
Tip
s…
Evaluate and Coach
Bobbie Herron 989.672.9945 @signontheline ZMOT.Auto #WomenInAuto17
Rete
ntio
n–
Pro
Tip
s…
That’s a Great IdeaRecognize and Reward
Bobbie Herron 989.672.9945 @signontheline ZMOT.Auto #WomenInAuto17
Rete
ntio
n–
Pro
Tip
s…
What’s Next
Bobbie Herron 989.672.9945 @signontheline ZMOT.Auto #WomenInAuto17
Bobbie Herron
Director | Dealer
Performance
989.672.9945
bherron@ZMOTauto.com
@signontheline
#WomenInAuto17
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