Winning Webinar Strategies for Growing Your Small Business

web conferencing for small business

Winning Webinar Strategiesfor Small Business

Presented by:

Guest speakers: John Jantsch, founder of Duct Tape Marketing

Nicole Kroese, VP Marketing & Partnerships, Likeable Local

The funnel is broken

“When it comes to lead and referral generation, a happy customer is the best tool.”

Revenue Department! Outcome Deparment

The Marketing and Sales Hourglass

The Marketing HourglassTM

© Duct Tape Marketing – all rights reserved

• Message, ads, referrals, networking, earned mediaKnow

• Website, blog content, social media, podcast, articles, toolsLike

• SEO, webinars, marketing materials, white papers, self-serveTrust

• Workshops, evaluations, demo, DIY training, starter, freemiumTry

• Service team, new customer kitBuy• Post project review, cross selling,

customer eventsRepeat• Champion events, partner intros,

peer2peer roundtablesRefer© Duct Tape Marketing – all rights reserved

Content guides the journey• Know• Like• Trust• Try• Buy• Repeat• Refer

Content powers the journey

Awareness Trust Education Engagement Conversion Referral

Blog posts

EventsAdvertisin

g

How toReviews

Testimonials

Articles

eBooksDemos

Workshops

FAQs

Case studies

InterviewsContests

OPC

PeersTrials

Personalization

Web meetings for every stage• Know• Like• Trust• Try• Buy• Repeat• Refer

Content for awareness

• How to processes• Product reviews• Industry trends

Content for trust building

• How to content• Behind the scenes• Solution spotlight• Community archive

Content for education

• Demonstrations• Ongoing series• Guests presenters

Content for engagement

• Customer interviews• Peer to peer discussion• Q and A Sessions

Content for conversion

• Case study• Strategy session• Proof of concept• Paid workshop

Content for customer experience

• Orientation• Training• Status reports• Results reviews

Content for referrals

• Host a guest• Host an event• Get invited• Partner intros

Reach out and connect!ducttapemarketing.com

Duct Tape MarketingConsultant Network

Duct Tape MarketingSystem and Community

#WinningWebinars

PRESENTED BY Nicole Kroese

VP, Marketing and Partnerships

Likeable LocalNicole@likeablelocal.com#WinningWebinars | @nicolekroese

The key to successfully promoting your webinar is…

Getting it in front of your target audience in a scaleable fashion!

#WinningWebinars | @nicolekroese

First, ask yourself, “Where are my prospects hanging out?”

Psst: I bet they are on social media…

#WinningWebinars | @nicolekroese

You Guessed It…They’re On Social!American social media users spend on average 2.7 hours per day on social media. That’s 28% of all social activity!

56% of the population goes to Facebook more than once a day, 29% for Twitter, 14% for LinkedIn

Businesses that use Facebook have increased sales by 75%

23% of Facebook users check their account at least 5x per day Source: Adweek, Mashable,

Hubspot, Culture and Youth

#WinningWebinars | @nicolekroese

5 Ways To Promote Your Webinar on Social

2. Utilize Influencers

4. Advertise Smarter

3. Utilize Employees

6. Repurpose Content

1. Create Buzz with Content

5. Social Interaction During Webinar

#WinningWebinars | @nicolekroese

1. Create Buzz with Content Create clear, exciting social messaging! Use Blog posts, Great CTA’s, &

Hashtags

Get your audience pumped! Try countdowns & feature speakers/authors.

#WinningWebinars | @nicolekroese

Blog Posts Write a teaser blog to promote your webinar!

#WinningWebinars | @nicolekroese

Calls-To-Action Include CTA’s within all content to make it

easily shareable

#WinningWebinars | @nicolekroese

#Hashtagso Hashtags =

trackable keywords!

o Hashtags let your tweets become part of larger conversations to gain more visibility

#WinningWebinars | @nicolekroese

Get Your Audience Pumped!

With countdowns

and posts about your speakers!

#WinningWebinars | @nicolekroese

2. Utilize InfluencersPick influential thought leaders in your industry

Ask yourself: • “Do they have a big

newsletter list? “• “Do they have a huge

social following?”

A good partner = doubled promotion and visibility!

#WinningWebinars | @nicolekroese

Create Twitter Lists to Keep Up with Influencers

#WinningWebinars | @nicolekroese

Co-Brand Content When Appropriate!

#WinningWebinars | @nicolekroese

3. Tap Into Your Employees

• Encourage sharing on Facebook, Twitter, & LinkedIn.

• If your content is great, your employees should be happy to share!

• Make it easy to share with tools like and

#WinningWebinars | @nicolekroese

• Social advertising is one of the most effective & affordable marketing tools for small businesses

4. Advertise Smarter

“US social-media ad spend will top $8.5 billion

this year and reach nearly $14 billion in

2018”-Business Insider

#WinningWebinars | @nicolekroese

3 Pillars Of Succeeding With Ads

Set Goals Reach The Right

People Scale Smarter

#WinningWebinars | @nicolekroese

Set Goals!"People with goals succeed because they know

where they're going." -Earl Nightingale

#WinningWebinars | @nicolekroese

Make S.M.A.R.T. Goals

SpecificMeasureableAttainableRelevantTime Bound

#WinningWebinars | @nicolekroese

#WinningWebinars | @nicolekroese

Reach The Right People Create an audience to reach who matters to you most!

• Create custom audiences

• Lookalike audiences• Saved target groups

Make audiences based on industry, income, job title,

location, age, gender, interests, and more!

#WinningWebinars | @nicolekroese

Track & report regularly Double down on what is

working You may be sick of your Ad,

your prospects aren’t! Adapt to current trends Always-be-optimizing

Scale Smarter

#WinningWebinars | @nicolekroese

A few more Ad tips…

Ad Copy Rules of Thumb:

1. Be Clear and Concise2. Keep Your Objectivein Mind3. Always Be Helping

Don’t forget to optimize your visuals for mobile, too!

Be creative. Be unique. Be Visual. Visual content is consumed most directly on social media

#WinningWebinars | @nicolekroese

5. Social Interaction During Webinar

1. Live Tweet• Registrants should know to live tweet

and use the hashtag created• Have an employee tweet along with

the webinar• Create a competition on Twitter and

offer a prize to the winner• ALWAYS respond to tweeting

participants

#WinningWebinars | @nicolekroese

2. Live Stream• Live stream your webinar while it is in

session to can an even larger audience!

#WinningWebinars | @nicolekroese

6. Repurpose Content

Don’t be afraid to repeat great content!

#WinningWebinars | @nicolekroese

Recycling Content Works!

#WinningWebinars | @nicolekroese

From Ebook To Webinar

#WinningWebinars | @nicolekroese

From Webinar Tweets To Blog Post

#WinningWebinars | @nicolekroese

Post Your Webinar to SlideShareBe sure your slides get high traffic

early!

#WinningWebinars | @nicolekroese

Don’t forget about continual promotion…

• Even after the launch, continue creating buzz!– Recap the initiative in a

blog post– Encourage your audience

& employees to keep sharing the content!

#WinningWebinars | @nicolekroese

HOW CANLIKEABLE HELP?

#WinningWebinars | @nicolekroese

Likeable Hub

Use thousands of content ideas at your fingertips and preplan your posts for the most effective times

#WinningWebinars | @nicolekroese

TURBOPOST ™ Technology

Strategically Repeated

Tweets: Reverb for Twitter

automatically repeats your

posts 5 times to maximize reach

and engagement

Clicking “TurboPost” turns your Facebook post into a “boosted

post on your business’ page to increase audience reach!

#WinningWebinars | @nicolekroese

Likeable Hub Site

#WinningWebinars | @nicolekroese

WANT TO LEARN MORE?

• Special promo! $200 off Likeable Hub Expert of Pro!

-Visit LikeableDemo.com to learn more & redeem before August 31st or call 212-359-4347-Mention #AnyMeeting

• Try Likeable Hub VIP for free @ LikeableHub.com

#WinningWebinars | @nicolekroese

THANK YOU CONTACTNicole Kroese

EMAILNicole@LikeableLocal.com

TWITTER@NicoleKroese

PHONE212-359-4347

#WinningWebinars @nicolekroese

web conferencing for small business

Winning Webinar Strategiesfor Small Business

Presented by:

Q & A

“Winning Webinar Strategies” Contest

for details see our blog at blog.anymeeting.com

Winner Runner Up

web conferencing for small business

Winning Webinar Strategiesfor Small Business

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Thanks!