WHY YOU SHOULD NEVER ASK, "HOW IS THIS BETTER THAN HADOOP?"

WHY YOU SHOULD NEVER ASK, “HOW IS THIS BETTER THAN HADOOP?”

SPEAKER: Justin SheehyCTOBasho Technologies

Thursday, March 28, 13

How is this better than Hadoop?

Justin Sheehyjustin@basho.com@justinsheehy

Thursday, March 28, 13

How is thisbetter than Hadoop?

Riak

Justin Sheehyjustin@basho.com@justinsheehy

Thursday, March 28, 13

How is thisbetter than Hadoop?

MongoDB

Thursday, March 28, 13

How is thisbetter than Hadoop?

Zookeeper

Thursday, March 28, 13

How is thisbetter than Hadoop?

Node.js

Thursday, March 28, 13

How is thisbetter than Hadoop?

Thursday, March 28, 13

How is thisbetter than Hadoop?

a shibboleth

Thursday, March 28, 13

How is thisbetter than Hadoop?

John Frum

Thursday, March 28, 13

The cargo cult of

John Frum

Thursday, March 28, 13

Hadoop

The cargo cult of

Thursday, March 28, 13

Thursday, March 28, 13

The cargo cult of

Hadoop

Thursday, March 28, 13

The cargo cult of

Big Data

Thursday, March 28, 13

The cargo cult of

Big Data

Thursday, March 28, 13

The cargo cult of

Big Data

Do you have a big data problem?If not, it's time to ask yourself why not?

Thursday, March 28, 13

The cargo cult of

Big Data

Do you have a big data problem?If not, it's time to ask yourself why not?start paying us.

Thursday, March 28, 13

Big Data

"I don't want to hear about Big Data.I want to hear about Big Answers."

- Harper Reed, CTO Obama For America

Strategy!

You don't need a

Thursday, March 28, 13

Big Data

All of the Big Questionsare about your business.

Strategy!

You can't have a

Thursday, March 28, 13

Big Data

"Big data is data that exceeds the processing capacity of conventional database systems."

- Edd Dumbill, O'Reilly analyst and conference program chair (Jan 2012)

Strategy!

There is no such thing as a

Thursday, March 28, 13

Big Data

"...big data isn’t really about large volumes of data, it’s about smart use of data."

- Edd Dumbill, O'Reilly analyst and conference program chair (Feb 2013)

Strategy!

There is no such thing as a

Thursday, March 28, 13

Cloud Strategy!

There is no such thing as a

Thursday, March 28, 13

NoSQL Strategy!

There is no such thing as a

Thursday, March 28, 13

Big Data Strategy!

There is no such thing as a

Thursday, March 28, 13

Big DataWe define Big Data as...1.Technology2.Analysis3.Mythology

- danah boyd, Microsoft Research

Strategy!

There is no such thing as a

Thursday, March 28, 13

Please don't drink the Kool-Aid.

Thursday, March 28, 13

Please don't drink the Kool-Aid.

Thursday, March 28, 13

Strategy is not your buzzwords.

Thursday, March 28, 13

Strategy is not your tools.

Thursday, March 28, 13

Strategy is about whyyou make your choices.

Thursday, March 28, 13

Thursday, March 28, 13