Why You Should Have a Digital Marketing Strategy? | Web Brain InfoTech

Why You Should Have a Digital Marketing Strategy

Are you looking to start your online business?  Looking to get customers from the virtual world? If your answer is YES then it's time to pick best

digital marketing company to give you best results with your online business.

The digital marketing can bring you more customers than the traditional marketing or running your business just for your regular customers while ample of customers waiting for you to contact them on Search Engines.

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Design a Successful Digital marketing Campaign for Your

Business

We believe in structured strategies to make a customer cycle for Businesses (New Customers and Returning Customers). Unlike other companies, we don’t just

focus on traditional SEO strategies but follow the proven methods.

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What is Digital Marketing?• Search Engine

Optimization (SEO)

• Online Ads (PPC/CPM)

• Email Marketing

• Social Media

• Conversion Optimization

• Data Analysis

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Our Digital Marketing Services Include:

• On page Optimization: To make website more Google friendly, User friendly and fix all the errors those Google don’t like.

• Off Page Optimization: To promote website in the virtual world with Blogs, Articles, Press releases, Typographic Images, Brand Images, Image Blogs, Offers, Celebrations etc.

• Content Marketing: To promote website with engaging content on Business Directories, Forums, Business portals, Social Media Profiles.

• Branding: To brand the business with typographic images, News, offers Reviews, Reputation Managements, and Query Replies etc.

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• Social Media Promotion: The social Media Promotion includes the regular Snippets and micro blogs on Facebook, LinkedIn, Google+, Twitter, Pinterest, Instagram, Quora etc.

• Loading Speed: To decrease the loading speed of the website so it will open quickly on the users end. It will also decrease the bounce rate of visitors.

• Bounce Rate: To keep an eye on the Google Analytics accounts and Google Webmaster Accounts to check every aspect that cause bounce rate and work to reduce it.

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What is SEO?

• Search Engine Optimization (SEO)

• The efforts revolving around trying to get a site/page to show up (rank) or increase rank within a Search Engine Results Page (SERP)

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SERP

123

4

Shopping

Images

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SEO vs PPC

PPC

SEO

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SERP a bit deeper

SEO

Search phrase in the title of the page

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Result Elements

TitleURL

Description

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Which do you use?

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Why is Google the best?

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History of Search

• Lycos, Dogpile, Excite

• Altavista circa 1995

• Google circa 1998/2000The authority algorithm

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SEO Ranking Factors

45%

10%

45%

Content Code Links/Social

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Code

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Code

• No Tables

• Fast

• Semantic Code

• Hierarchical

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Specific Code

• Meta Keywords

• Title

• Meta Description

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Content

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Keywords

• User terms vs marketing terms

• Often Questions

• Title a page and write to it

• EX: Keyword “Adopt a Pet”

• Where can I Adopt a Pet?

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The King of On-Page

• <Title>

• URL

• <h1>

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Other important Locations• <h2>,<h3>, <h4>, <h5>,

<h6>

• <img src=”keyword” />

• <img alt=”keyword” />

• <li>keyword</li>

• <b>, <strong>, <i>, <em>

• <p>keyword</p>

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Links/Social

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Back to Authority

• Popular/Authoritative sites are worth more

• Very difficult, any easy/paid link strategies get found out

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Social is the new player• Shares

• Likes

• Comments

• Followers

• RTs/Mentions

• Links

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Authority Still Matters

• A mention or a follow from an influencer will do more than a mention or a follow from me

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SEO Ranking Factors

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Remember, SEO has a place

SEO SocialLinks EmailWOMOffline Ads

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Questions?We’reHiring!

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Contact us today to know more about

our Internet Marketing Services

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Distributed by Web Brain InfoTechMedia Contact:

Company Name: Web Brain InfoTechContact Person: Rahul

Email: info@webbraininfotech.comPhone: +91-782-774-2414

Address: 40, 1st Floor, Hasanpur VillageCity: New Delhi

State: DelhiCountry: India

Website: www.webbraininfotech.com