Why we love metadata

Why we metadata

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Data Metadata

Cost sideExample: BBC Question Time 23/09/2010

ProgrammeSegmentsSubtitlesTweets

Interactions

Revenue sidepossibilities - TV

Data

• Passive viewing of full content

• Schedule-based discovery

• Advertising targeting based on content demographics

• Content commissioned based on surveys and samples

Metadata

• Segmentation of content

• Many modes of discovery• Search• Content-based• Personalised guides• Social context

• Highly targeted advertising

• Commissioning/product development based on detailed data

“find, play, share”

"give people the power to share"

“be the pulse of the planet,”

“organize the world's information”

Things We Have Made2007 20102008 2009

Project PinkTotem

Social Media Guide

Test Tube Telly

Come Dine With Me Homemade Project Red

Amplus

WatchSomething

VoteUp/Gawp

URIplay

Atlas

Project Purple

Project Blue

Project Teal Project Orange Project Brown

Project Black Project Pale

2007 20102008 2009

realtime video

2007 20102008 2009

2007 20102008 2009

2007 20102008 2009

How does this metadata fundamentally increase the

value of the content?

Things we’re thinking about

• Mining relevance, and value out of archives

• Working with tastemakers

• Seamless collection of preferences to:

• Re-activate users

• Extend journeys (inc ads)

• Optimise pricing

• Joining interaction data from across disparate systems

Why we metadata

Presentation available at:http://www.slideshare.net/simsocast

Chris Jackson / @adrideoCEO - MetaBroadcastchris@metabroadcast.com

So long, and thanks for all the pictures ):

• http://www.flickr.com/photos/blahflowers/3713933900/• http://www.flickr.com/photos/uwehermann/132244826/• http://www.flickr.com/photos/dailyinvention/497294952/

Photos are used under a creative commons commercial licence

Thank you!