Why Use Social Media?

Why Social Media?

Creating Strategy Tips, Tools &

Cheats!

William Gladhart, MBA-

M

Why is Social Media Important to a Small Business or Entrepreneur?

300+ Million Users in North America1+ Billion Globally

95+ Trillion Email sent in 2009500+ Million Facebook Users Worldwide

126 Million Blogs & Online RSS Feeds10 Billion Tweets since 2006

10 Million Tweets already in 2010

Social Media & Web 2.0

Two Way Communication & Interaction

Personal Dialogue & Communities

Mobile Devices & Smartphones

What is Social Media Marketing?

Enables Others to Advocate FOR Your Business Through Compelling Content

Turning Passive Consumers into Active Participants

Causing Consumers & Followers to take Action (Buy Product/ Service)

Innovative Strategies for Return on Investment (ROI) & Alternative Revenue Streams

Facebook is Second Largest Online Community in US

RSSbloglines.com, Google Reader, GoogleNews, YahooNews, aideRSS, mySyndicaat, Feedburner

RSSbloglines.com, Google Reader, GoogleNews, YahooNews, aideRSS, mySyndicaat, Feedburner

Social Networks & RSS

Blogging

Why Blog?

Online Metrics & Searchability

42% Adult Population Read Blogs Daily, Only 5% Actually Write

Why Tweet?

Get Over It, Get on Twitter, Become @____

Analytics

Tracking Trending Topics #TT & #

Discussion Forums & Chat

Promoted Tweets

Social Media News & Bookmark Sites

Planning & Research

Consumer Interaction A Priority Over Products

Inventory of Online Assets

Identify Desired Outcomes

Start Small & Slow, with Strategy & Deliberation

Key Performance Indicators (KPI)

Crisis Management Plan

Road Map for Creating SM Strategy

Start with the 5M’s

Rings of Social Influence

Tips for Managing Online Criticism

Try Not to be HURT

Differentiate Complaints vs. Venting

If you are WRONG, Apologize!

Share How You are Going to ‘Do It Better’ with Consumers

Seize the Opportunity

Free SM Monitoring Tools

Paid SM Monitoring Tools

Free Twitter Resources

TweetStats.com

Social Media Resources in Kansas

Tools & Trends

Social Media is a TOOL

Voice & Tone

Creating Friction in a Frictionless Environment

Build Quality, Real Relationships

Invest in Community

Make Consumers Happy

SM Time Commitment 30 Listening 60 Connecting 30 Publishing/ Writing

3 SM Trends 2010-11 CRM Customer Relationship Mgmt

Mobile Devices Velvet Rope Communities

Questions

Will GladhartTrue North Marketing & Music

will.gladhart@gmail.comwww.true-northmusic.com