Why Should CEOs Use Social Media?

Social media brought me to

Istanbul.

Why should CEOs use social media?

77% of buyers are more likely to buy from a company whose CEO uses social media.

(Source: www.mslgroup.com)

But also…

TrustBrandingRecruitmentLearningNetworkingFirst-mover advantage

“Social leadership recognises that power and authority are founded more on what you curate and share, how you build your reputation, than simple positional authority.”

Julian Stodd, Author of The Social Leadership Handbook.

Which CEOs are using social media now?

“Some CEOs say they’re too busy for social media. I say it’s part of the job.”

Jack SalzwedelCEO of American Family Mutual Insurance Company@AmFamJack

“Social media is the digital equivalent of walking the shop floor.”

Ronan DunneCEO of O2

@ronandunneo2

Hikmet ErsekCEO of The Western Union Company@WesternUnionCEO

Western Union’ın CEO’su Hikmet Ersek’i

LinkedIn’de bulamazsınız. Çünkü o, eskimiş

“profesyonel sosyal ağ” yerine Twitter’ı tercih eden CEO’lardan biri.

“I’d rather engage in a Twitter conversation with a single customer than see our company try to

attract the attention of millions in a Super Bowl commercial.”

Peter AcetoCEO of Tangerine Bank@PeterAceto

“A new day has come, and new kinds of leadership are required to meet it.”

David Gallagher, CEO of Ketchum Europe

Social leadership is

the future

My BIG Idea

A social network for the C-Suite?

Key FeaturesNOT LinkedIn!Highly secureApp-basedReal-time private chatModerated virtual meetingsA global peer groupFor the C-Suite, by the C-Suite

Thank you!

Damian Corbet@DamianCorbet / @TheSocialCSuite

thesocialcsuite.net