Why Native is the Undeniable Future of Monetization

Why native advertising

is the undeniable future of monetization

Dan GreenbergCEO

@dgreenbergdan@sharethrough.com

In the year 2000...

* Not Native

*

*

Today!

* Not Native

0%

1%

3%

4%

5%

6%

8%

9%

10%

2000 2002 2004 2006 2008 2010 2012 2015 2020*

The Great CTR Decline

Let’s think different

*

*

**

*

Ain’t gonna happen.

*

*

*

*

Ain’t gonna happen.

Native!*

* Native!

* Native!

*

* Native!

Major Publishers Have Gone Native

Native Matters...

Because we’re blind to banners

Website eyetracking heatmap conducted on NYtimes.com

- Howard Luck Gossage, 1969(“the Advertising Socrates of San Francisco”)

*

“Nobody reads advertising. People read what they want to read

and sometimes it’s an ad.”

What is Native Advertising?*

*

What is Native Advertising?*

VISUALLY INTEGRATED Built into the user experience

CHOICE Not interruptive & annoying

CONTENT Promotes brand content that creates value for the user

*

*

*

For Advertisers Distribute brand video content

through native ad inventory

For Publishers Generate new revenue using native monetization

*

*

*

*

Native is the Undeniable Future

*

I will have complete control over what I

read & watch

Users will have to choose to engage with brand content

IF THEN

*

CONTROL CHOICEnative*1

Publishers need to monetize without hurting their user

experience

Publishers must align their business model and revenue model

IF THEN

*

USER EXPERIENCE INTEGRATEDnative*2

Interruption won’t work forever

Brands must deliver content that creates value

IF THEN

*

NO INTERRUPTION CONTENTnative*3

Nativeis already

here

**

Introducing....

The Native Monetization

Framework

BrandBuilding

DirectResponse

A d v e r t i s i n gNative

*Open*Closed

VideosPromoted

Posts & StoriesPromoted

Music &Playlists

Promoted

ImagesPromoted

WebsitesPromoted

ListingsPromoted

Curated by

Most recent version can be found online at http://www.sharethrough.com/NativeAdFramework

Sharethrough Promoted Videos work

18xHigher than above

industry brand lift norms

Leading Brands Are On Board

Thanks!

Dan GreenbergCEO

@dgreenbergdan@sharethrough.com