Where's the Broadband? Inter-County Coordinating Committee, 4.21.14

APRIL 21 ,2014GREEN LAKE, WI

GREEN LAKE TRAINING CENTERINTERCOUNTY COORDINATING COMMIT TEE

Broadband: Where is the Coverage?

Contact Information

Jill HietpasRegional Broadband SpecialistBroadband Education and E-Commerce CenterUniversity Wisconsin-Extension(715) 839-4712 jill.hietpas@ces.uwex.edu

Prof. Andy LewisCommunity Economic Development Specialist Broadband Education and E-Commerce CenterUniversity Wisconsin-Extension(608) 890-4254 or andy.lewis@uwex.edu

It’s not about getting “The Broadband”

It’s about getting more of the broadband…and that job will never be over.

Speed Matters…

Dial-up+ (56 Kbps): 1 day, 10 hrs, 44 min

T1/DSL (1.54 Mbps): 1 Hour, 15 min

Cable (10 Mbps ): 11 min, 44 sec

Fiber (1 Gbps): 7 sec

Source: Broadband Communities magazine, December, 2013

Why Does Any of this matter?Former FCC Chairman Genachowski "Winning The Global Bandwidth Race"

“We are in a global bandwidth race. A nation’s future economic security is

tied to frictionless and speedy access to

information”

http://www.fcc.gov/document/chairman-genachowski-winning-global-bandwidth-race

Average Connection Speed: Akamai

http://www.akamai.com/stateoftheinternet/

WI = 8.2 Mbps

Broadband Connectivity (>4 Mbps)

WI = 67%

High Broadband (>10 Mbps)

WI = 17%

Competition Impacts Price

http://www.fas.org/sgp/crs/misc/R43016.pdf

So, Where Do We Stand?

Next Generation Networks (1 Gbps)

See:http://broadband.uwex.edu/blog/2014/01/much-gig-cost/

Minimum Broadband Speeds IEDC Members Felt Were Necessary to Produce Business

Outcomes.

Fewer than 10% believe 4 Mbps is sufficient for advancing their local economies

http://cjspeaks.com/wp/wp-content/uploads/2014/04/IEDC-2014-report.pdf

• Minnesota business establishments that use broadband report median annual revenues that are approximately $200,000 higher than businesses that do not use broadband.

• Nearly 60% of small businesses report that broadband availability is an essential factor in making a decision on their location.

Sources: www.sngroup.com

www.connectmn.org/sites/default/files/learn-sidebar-docs/mn_biz_2012.pdf

Impact On Business…

Estimated Annual Cost of Digital Exclusion(-) $55 Billion U.S.

(-) $1 Billion Wisconsin

www.econsult.com/articles/030810_costofexclusion.pdf

A little fuzzy math

$55.2 billion/316,128,839 = $175 per citizen

$175 x 5,742,713 (WI Pop)= > $1 billion

$175 x 62,597 (Sauk Pop) = ~$11 million a

year in cost savings

O.K. I Get It….How Are We Doing?

Where Do We Have Robust Broadband > 25 Mbps Download?

Source: http://www.broadbandmap.gov/speed

Max Adv. Download Speed, Wireline

http://wi.linkamericadata.org/

ICC Region: Maximum Wireline Download Speeds

Minnesota Fiber Cooperative

For more information see Blandin Community Broadband Program: http://broadband.blandinfoundation.org/resources/reports-detail.php?intResourceID=26552

Norvado Telephone Cooperative

Cooperatives

Cooperatives have been changing the face of doing business for over 150 years. That's because when you join a cooperative, you're choosing a business that is organized, owned and controlled by the very people who use it. And those people can actually help shape and grow their cooperative to meet the changing needs of members.

Over 100 million people are members of more than 48,000 cooperatives in the United States today. They've organized themselves to provide goods and services in nearly every sector of our economy.

But that isn't all. Cooperatives are partners in our community, investing in economic development and human involvement that will keep our hometowns and rural areas alive and well in years ahead. Working together, cooperative members are reaching goals they never could have attained on their own. Source: Norvado, http://www.norvado.com/norvado-about-what-is-a-cooperative.php

The Vernon County Telephone Cooperative

Mosaic (Cooperative): Chippewa Valley

Other Examples of Next Generation Broadband in Rural Wisconsin (Baldwin Broadband LLC)

The Internet Economy

“If it were a national economy, the Internet economy would rank in the world’s top five, behind only the U.S. China, Japan, and India and ahead of Germany”

What is it worth to consumers?

Source: http://www.bcg.com/documents/file100409.pdf

• Retail sales increased by 6.8% between 2006 & 2011

• E-commerce sales grew by 72% during this same time period (2006-2011)

• E-commerce sales now account for 4.7% of total retail sales, up from 2.9% in 2006

• 49% of the $5.4 trillion in U.S. manufacturing shipments in 2011 were attributable to e-commerce

Source:http://www.census.gov/econ/estats/2011/table4.xls

E-Commerce

Minnesota Intelligent Rural Community Program

2012:<50% of businesses in rural Minnesota had a

website

Fewer than 20% were using social media

Less than 10% had claimed their Google Place/maps page

Wisconsin Broadband Dashboard

http://wisconsindashboard.org/console

Unmet Broadband Demand By County

Source: http://wisconsindashboard.org/sites/wisconsindashboard.org/files/ DRAFT_WI_IMPACT_MODEL_Jan14_2013_0.pdf

Average Persons Per Square Mile by Unmet Demand Group

Comparison of Per Capita Income by Unmet Demand Group

Who Are We Missing?

~ 560,000 people in Wisconsin live in areas where there is no wireline broadband service from a provider advertising the option of purchasing a broadband service that delivers at least 4 Mbps download and 1 Mbps upload speed

Just over50% live in counties that are classified as high or very high unmet demand based on the Wisconsin broadband demand survey.

Total Construction and Five Year OperationsCost of Filling Wireline Gaps

Wireline Upgrade Cost Per Capita

Wireline Upgrade Cost Per Beneficiary

Should We Really Be Looking at the Cost of Upgrading Copper Infrastructure?

“The Company’s copper plant needs to be replaced. There is broadband provided in the Company’s rural Service area today, but the plant in the rural areas is starting to deteriorate. It was built many years ago with the help of the RUS loan program and USF support. With fewer people taking landlines and no federal support there is no economic justification to rebuild these locations. The funding that the Company is seeking will ensure these customers are not left behind in the IP transition”

Total Construction and Five Year Operations Cost of Filling Wireless LTE Gaps

What is the Return for the $1 Billion+ Investment?

Understanding Supply and Demand

Consumer Survey and Public Service Commission Links Wisconsin Broadband Planning Site: http://wisconsindashboard.org/

Map: Statewide map showing broadband availability and options to view locations and data of survey respondents (pins on the map)

InfoGraph: data, graphs and tables that show results from broadband residential and business demand surveys.

Dual Map Feature: Enables a view of two maps with different data and/or time vintages

ICC Wired Broadband

Columbia County Dodge County

Columbia County

Fixed Wireless

Mobile Wireless

Columbia County DemandResidential Business

Dodge County

Wired Fixed Wireless Mobile Wireless

Dodge County DemandResidential Business

Green Lake

Mobile WirelessFixed WirelessWired

Green Lake DemandResidential Business

Jefferson

Jefferson County DemandResidential Business

Marquette Broadband

Marquette County DemandResidential Business

Sauk County Broadband

Sauk County DemandResidential Business

County InfoGraphsData and Charts from Demand and Business

Survey Responses1. Go to http://Wisconsindashboard.org 2. Click on Broadband Council3. Click on Infograph

Select CountyTechnology/DemandSubmit

CAI Broadband (Columbia County)

BAT: https://apps.costquest.com/bat/home

For purposes of this discussion there are two defining applications:

• Out of state/region businesses considering site options

• Communities collecting data and telling their story…which is today’s focus.

“The emerging broadband market is at times poorly informed…from both the supply and the demand side of the conversation. Businesses struggle to understand and articulate their requirements and providers are challenged to identify specific demand as it changes so quickly.”

Understanding Demand with the BAT

Bandwidth Assessment Tool Overview

Areas of Assessment

• Current service – location, current speed, type of service, etc.

• User profile – concurrent users, PCs/tablets, avg hours use per user, VOIP, etc.

• Video – streaming time, minutes down/up loading, avg video use per user, etc.

• Social Media – concurrent users, time on media per user per day, etc.

• Audio – streaming time, minutes down/up loading, avg audio use per user, etc.

• Online apps and gaming – concurrent users, avg online app hours per user, etc.

• Basic web – concurrent users, number sites per user per day, email/attm qty, etc.

• Data files, smart phones/tablets – software installs/updates per month, concurrent cloud users, megabytes backup per day per user, etc.

The Survey

Assessed Bandwidth Needs Download/Upload Usage Application Usage

The Assessment Report

Mobile Pulse: A Crowd Sourcing App

Colter.Sikora@wisconsin.gov

Testing Mobile Broadband

March-November 20th, 2013 tests: ~7,000

Tests, November 1 –

19Colors

represent individual phones.

March-November 31th, 2013 tests: 22,519

19Colors

March-December 31st, 2013 tests: 42,939

19Colors

March 2013-January 31st, 2014 tests: 66,791

19Colors

March 2013-January 31st, 2014 tests: 66,791

19Colors

Words of Wisdom…

In 1999, Wisconsin’s Comprehensive Planning Law (§66.1001 Wisconsin Statutes) required that every municipality in the state that wished to have a say in land use decisions approve and adopt a comprehensive plan prior to January 1, 2010. That law also requires an update to the plan every ten years at a minimum.

Utilities & Community Facilities SectionEconomic Development Section

Coming Up…APRIL 24: UWEX High Speed Bits “Broadband and K12” with guest Kurt Kiefer, WI DPI 2—2.30PM CST Toll Free 1-866-244-1129Passcode 7668 732#

JULY 8: PSC 2014 Broadband Planning Symposium Monona TerracePscbroadbandplanningsymposium@wisconsin.gov

Recorded Webinars:

Questions?

Where's the Broadband? Inter-County Coordinating Committee, 4.21.14

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