'Where Friends and Business Meet'
Post on 27-Jan-2015
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richardlecocq lurkmoophy
Thursday, 18 October 12
31 BILLION USERS WORLDWIDE1
THE FASTEST GROWINGAGE GROUP IS THE OVER
50s
53% of internet visits in the UK are to Facebook alone
Average user has over 160
Friends An average user ‘Likes’ over 60
Fan Pages
60%MILLION
USERS IN THE UK ALMOST
OF THE POPULATION
600MILL ION MOBILE USERS WORLDWIDE
Thursday, 18 October 12
10 MILLION ACTIVEUSERS WORLDWIDE
50016%
MILLIONUSERS IN THE
UK ALMOSTOF THE POPULATION MILLION TWEETS A DAY
340OF THE UK TWEET VIA
MOBILE COMPARED 55% IN OTHER COUNTRIES
88% TWEETS PER MINUTE10,000
Thursday, 18 October 12
SOCIAL MEDIA
PUBLICITYBRANDING
MARKETING
PROMOTIONSADVERTISING
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4 Countries
10 Schools
PLEASE BE MY FRIEND!
Thursday, 18 October 12
Immediately!
Facebook,
Twitter, YouTube
Now
Someone I hardly know
Everyday
Thursday, 18 October 12
Social MediaSocial MediaSocial MediaSocial Media
Thursday, 18 October 12
Traditional forms of marketing and advertising are designed to disrupt you
from what you’re doing
Thursday, 18 October 12
SOCIAL MEDIAThursday, 18 October 12
SOCIAL MEDIA
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BUT WHAT DOES THAT MEAN EXACTLY?
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Thursday, 18 October 12
Social MediaSocial MediaSocial MediaSocial Media
Old Web New Web
FriendsYour Interests
Friend’s Interests
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Thursday, 18 October 12
Thursday, 18 October 12
Thursday, 18 October 12
?
Thursday, 18 October 12
HOW MANY?!Thursday, 18 October 12
Thursday, 18 October 12
Charlie StephenJem
Thursday, 18 October 12
Stephen
Thursday, 18 October 12
The average person has 160 Friends on Facebook yet spend 80% of their time interacting with only 5 to 10 of them
Thursday, 18 October 12
Social MediaSocial MediaSocial MediaSocial Media
YOU
Confidants
Comforters
Favour Friends
Associates
Fun Friends
Best Friends
STRONG TIES
WEAK TIES
Thursday, 18 October 12
Social MediaSocial MediaSocial MediaSocial Media
YOU
You have to go see this show!
I LOVEOne Direction!
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Our STRONG ties connect with us emotionally and enable us to make decisions
Our WEAK ties are a valuable source of information and feed us subconsciously
Thursday, 18 October 12
You 130Friends
10,000Friends of
Friends
1,000,000Friends of Friends of
Friends
SOCIAL MEDIA IS THE MOST ADVANCED FORM OF PERMISSION MARKETING
Thursday, 18 October 12
You 130Friends
10,000Friends of
Friends
1,000,000Friends of Friends of
Friends
Most marketers target the wrong group of people
When they should be targeting these peopleThursday, 18 October 12
Information online needs to be tailored to my interests and attract me and my friends
Thursday, 18 October 12
Social MediaSocial MediaSocial MediaSocial Media
Like real friendships you have to earn loyalty and trust before
you can influence them
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Thursday, 18 October 12
Connecting to a brand is just the first step for a brand to earn genuine loyalty
Becoming aware of the brandEvaluating and considering the brand
Preferring the brand over others
Taking action (buying) the brand
Becoming loyal to the brand
Thursday, 18 October 12
Time to get heavy
Time to get heavy
Whe
n br
ands
mist
aken
ly be
gin
hard
sell
ing
How online relationships develop
Many lightweight interactions over tim
e
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People will care more about what you believe in than your product
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One of the most engaging UK food product on Facebook is Innocent
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Thursday, 18 October 12
Even when we talk about ourselves, it’s really about our customers and
what they mean to us
Getting content and tone of voice rightIt’s not about us, it’s
about our fans and how we can reach out to them
to help our causes
We give our spin on topical news and present it in our
own distinct style
We share content you share, especially if it’s funny and fits
our personality
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80/20Thursday, 18 October 12
80%*actually* interesting content
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20%marketing bullshit
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Thursday, 18 October 12
Good social media should...
Be Relevant Offer Value Listen Entertain
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It’s not just about the content though...
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a person's perceptions and responses that result from the use or anticipated use of a product, system or service...
USER EXPERIENCE
“Thursday, 18 October 12
User experience design is about understanding the way a user uses your site, and making it as frictionless and intuitive as possible.
USER EXPERIENCE
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“Too many of our sites are socialby happenstance
Not social by design”- @boagworld
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Like buttons
Like buttons everywhere...Thursday, 18 October 12
Thursday, 18 October 12
It’s all about context
Thursday, 18 October 12
Thanks for purchasing tickets to Medea
Why not follow us on Twitter and Facebookso you can let us know what you thought?
Some of your friends are already talking about Medea.Why not join the conversation?
Let people know on Twitter Let people know on Facebook
Thursday, 18 October 12
Thanks for purchasing tickets to Medea
Why not follow us on Twitter and Facebookso you can let us know what you thought?
Some of your friends are already talking about Medea.Why not join the conversation?
Let people know on Twitter Let people know on Facebook
Thursday, 18 October 12
Trying to organise a group? Why not schedule your visit with Doodleand share with your friends on Facebook?
Create a Doodle poll
Thursday, 18 October 12
This isn’t about
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OPEN GRAPH & SOCIAL PLUGINS
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TWITTER API
Excited to announce that @lurkmoophyis joining the cast from tomorrow!
Thursday, 18 October 12
“Too many of our sites are socialby happenstance
Not social by design”- @boagworld
Thursday, 18 October 12
PPC/SEO
Social MediaSocial MediaSocial MediaSocial Media
Website
Blog
InstagramPPC / SEO
E-CommerceBrand Awareness
Web App
Thursday, 18 October 12
PPC/SEO
Social MediaSocial MediaSocial MediaSocial Media
Website
Blog
InstagramPPC / SEO
Web App
Audience Feedback
Audience Feedback
Thursday, 18 October 12
Connecting to a brand is just the first step for a brand to earn genuine loyalty
Becoming aware of the brandEvaluating and considering the brand
Preferring the brand over others
Taking action (buying) the brand
Becoming loyal to the brand
Thursday, 18 October 12
Connecting to a brand is just the first step for a brand to earn genuine loyalty
Becoming loyal to the brand
Thursday, 18 October 12
TWESPIANSUser experience and the theatrehttp://blog.twespians.co.uk/2011/11/20/user-experience-and-the-theatre/
Thursday, 18 October 12
WHAT CAN YOU DO AS BOX OFFICE MANAGERS?
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YOU ARE THE EXPERT IN WHAT YOU DO.ACT LIKE IT.
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IF YOU DON’T CARE,NOBODY WILL
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BEG FORGIVENESS,DON’T ASK PERMISSION
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BACK IT UP WITH DATA
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Social MediaSocial MediaSocial MediaSocial Media
1. Get your box office to contribute the feedback they receive
2. The job continues after they’ve left the show
3. Have confidence in your audience’s opinion
4. Make it clear what you want from fans but don’t beg for it
5. Don’t be self-obsessed. Tell us and show us you believe in
6. Talk like a human being, question your content and don’t ramble
7. Consider making the audience journey easy and painless your job
TAKE AWAY TIPS
Thursday, 18 October 12
richardlecocq lurkmoophy
Thursday, 18 October 12
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