What We Talk About When We Talk About Social
Post on 09-Jul-2015
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What We Talk About When We Talk About
Social
by Adam Gutterman Business Development
Google Play Games @adamgutterman
Why Social?
Why Social?
Revenue
Why Social?
Engagement <—> Revenue
Why Social?
Love <—> Engagement <—> Revenue
Why Social?
Love Vacuum
How to Social?
Leaderboard!
“Metasocial”
!
!
!
!
Two Dots
Progress
• Popularized by Friend Bar in “Social Games” • Progress Comparative PvE —> • “Parallel Play” • Social Proof
Two Dots
• Popularized by arcade games • Prowess Comparative PvE —> • Weak PvP • Social Proof + Base Competition
Prowess
Choice Comparative PvE
Player! Environment!
Player! Environment! Leaderboard
Player! Environment!
Leaderboard!!
Friend 1 Friend 2
.
.
. Player
.
.
. Friend N
Friend N+1
PvP!“True Social”
!
!
!
!
Player! Environment!
Player!
Environment!Player 1 Player 2
.
.
. Player N
Player N+1
Co-op!
“True Social”
!
!
!
!
Player! Environment!
Player!Teammate 1 Teammate 2
Player . . .
Teammate N
Environment!
Player!Teammate 1 Teammate 2
Player . . .
Teammate N
Environment or
Guild 1 Guild 2
.
.
. Guild N
Persistence!
“No Clean Slates”
!
!
!
!
Player!Teammate 1 Teammate 2
Player . . .
Teammate N
Environment or
Guild 1 Guild 2
.
.
. Guild N
My Guild!Teammate 1 Teammate 2
Player . . .
Teammate N
Environment or
Guild 1 Guild 2
.
.
. Guild N
Persistence of Shared Spaces
Leaderboards, PvP Plumbing, & More
Mobile: Google, Apple, Amazon
Console: Microsoft, Sony, Nintendo
Desktop: Valve, Blizzard
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