What to know before you build your health app!

A BETTER WAY TO CHANGE

SO YOU WANNA BUILDA GAME-CHANGING HEALTHCARE APP?

DO IT!WE NEED YOU!

BUT HERE’S WHAT YOU NEED TO KNOW FIRST

THE FAILURE RATE FOR HEALTHY BEHAVIOUR CHANGE?

99%

BUT YOURS IS AN APP RIGHT?IT’S DESIGN-LED AND DATA DRIVEN

IT’S GOING TOBE HYPER-RELEVANT

IT’S GOING TOALGORITHMICALLY PREDICT

THE PERFECT TIMETO SEND AN IPHONE BANNER NOTIFICATION

WHICH SAYSGO FOR A WALK

WHICH SAYSDRINK A GLASS OF WATER

WHICH SAYSEAT A SALAD FOR LUNCH

SO YOU’RE DEFINITELYGOING TO BE PART OF THE 1%

DO IT!WE NEED YOU!

BUTREMEMBER

99%

AND ALSOHEALTH FAILURE ISN’T NEUTRAL

IT ISN’T LIKE FAILING TOMASTER PHP

IT ISN’T LIKE FAILING TOLEARN FLUENT SPANISH

IT ISN’T LIKE FAILING TOSHARE A CINEMAGRAM TO TUMBLR

IT’S FAILINGAT SOMEONE’S HEALTH

WHICH MEANSNEXT TIME THEY WANT TO MAKE A CHANGE

THEY’RE GOING TO BE LEFT WITH A LITTLE SCAR

THAT REMINDS THEMOF THE LAST TIME THEY FAILED

AND WHEN IT COMES TO HEALTHMOST PEOPLE HAVE MORE SCARS THAN SKIN

BUT YOU GET THATAND YOU’RE THE 1%

SO NO SCARS

WHICH IS AWESOMEBECAUSE WE NEED YOU

AND WHEN YOUR APP IS DONEAND IT’S NEW AND NOTABLE IN THE APP STORE

HERE’SYOUR WINDOW

EIGHT OUT OF TEN HEALTH APPSARE DELETED AFTER A SINGLE USE

AND THE TWO THAT SURVIVESEE ENGAGEMENT PLUMMET AFTER TEN DAYS

AND EVEN IFYOU CAN SERIOUSLY BREAK THE MOLD

ANDGET DOWNLOADED

ANDGET SIGNED UP

ANDGET USED

ANDNOT GET DELETED TEN SECONDS LATER

ANDKEEP PEOPLE AROUND MORE THAN TEN DAYS

THEN YOU GETTO TACKLE THE REAL PROBLEM

SOMETIMEAROUND DAY ELEVEN

YOUR PRECIOUS USERIS GOING TO HIT A ROADBLOCK

MAYBETHE CAR WILL BREAK DOWN

MAYBETHEY’LL FEEL UNWELL

MAYBETHEIR ARTHRITIS WILL FLARE UP

MAYBETHEIR CHILD GETS SENT HOME FROM SCHOOL

MAYBEIT RAINS

AND YOUR PRECIOUS USERIS GOING TO IGNORE YOU

UNTIL THE PROBLEM GOES AWAY

AND DON’T THINK THATTHE MISSING LINK IS A RED APP ICON

OR A NOTIFICATION BANNER

ORAN AUTOMATED EMAIL

BECAUSE WHAT’S STOPPING PEOPLEFROM BEING REALLY HEALTHY

ISN’T THAT THEY DON’T KNOW HOW TO DO A LUNGE

ISN’T THAT THEY DON’T KNOW HOW TO ORDER A SALAD

IT’S THATFUCKING PLUMBER WHO STILL ISN’T HERE

IT’S THATHEADACHE THEY WOKE UP WITH

IT’S THATBREAKDOWN IN COMMUNICATION WITH A CHILD

AND UNTILWE FIX THAT

WE’RE JUSTREARRANGING THE DECKCHAIRS ON THE TITANIC

BUTREMEMBER

DO IT!WE NEED YOU!

JOINSESSIONS.COM NICK@JOINSESSIONS.COM

A BETTER WAY TO CHANGE