What is Social Media? for Casia2104, Simplify360

www.simplify360.com

Stage 1

ThePreliminary

Round

Team Name: Oxymoron

Name of first member: Vipul GuptaCollege Name: Department of Business Economics

University of Delhi

Name of second member: K Raju KrishnanCollege Name: Department of Business Economics

University of Delhi

facebook

What is Social Media?

reddit

wiki

youtube

flickr

twitter

linkedin

instagram

slideshare

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madeMEDIA SOCIAL

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instruments of communication like

with added interactivity

as per dictionary definitions

A medium of information that not only gives you

information but also interacts with you.

interactivity

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Traditional media like TV, radio, newspaper is One-Way interaction.

Social Media is Two-Way Interaction…

…which puts the following under its purview

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Social Media has overtaken pornography as the #1 activity on the web.

300,000+ businesses have presence on FB.

73% of the recruiters have successfully hired a candidate through social media in 2012.

You watching this presentation on SLIDESHARE is Social Media.

There are more than 200,000,000 blogs on the internet.

YouTube is the 2nd largest Search Engine in the world.

Social Media and Advertising

This custom message can be of your brand.

1.82 billion users sharing personal

experiencesSocial Media, now, is one of the strategic advertising decisions that a firm has to conform to.

Bad Affects of Social Media

• Health Hazard: Teenagers spend most of their time

online instead of engaging in activities.

• Social media is limiting face-to-face interactions.

• Information overload: leading to reduction in decision quality.

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Protests and Politics

are becoming more

Digital Social&

Consumers don’t want just information or just

entertainment. They want infotainment.

Social media is the way people

create, share and exchange opinions and content

in virtual communities with the help of web applications,

Future of Social Media

Of all web-based traffic will be VIDEO BASED in 2014 (CISCO)

90%

In 2016, online video users are expected to double to

1.6 Busers

Of marketers who use video in their email campaigns reported increased click-through rates55%

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moving towards a video revolution