What is SEO? · • Search Engine Optimization (SEO) • The efforts revolving around trying to get a site/page to show up (rank) or increase rank within a Search Engine Results
Post on 21-May-2020
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@namtrok paul@connexsocial.com
What is Digital Marketing?
• Search Engine Optimization (SEO)
• Online Ads (PPC/CPM)
• Email Marketing
• Social Media
• Conversion Optimization
• Data Analysis
@namtrok paul@connexsocial.com
What is SEO?
• Search Engine Optimization (SEO)
• The efforts revolving around trying to get a site/page to show up (rank) or increase rank within a Search Engine Results Page (SERP)
@namtrok paul@connexsocial.com
SERP a bit deeper
Search phrase in the title of the page
SEO
@namtrok paul@connexsocial.com
History of Search
• Lycos, Dogpile, Excite
• Altavista circa 1995
• Google circa 1998/2000The authority algorithm
@namtrok paul@connexsocial.com
The Authority Algo
• Sources/References
• Who is most referenced?
@namtrok paul@connexsocial.com
Code
• No Tables
• Fast
• Semantic Code
• Hierarchical
@namtrok paul@connexsocial.com
Specific Code
• Meta Keywords
• Title
• Meta Description
@namtrok paul@connexsocial.com
Keywords
• User terms vs marketing terms
• Often Questions
• Title a page and write to it
• EX: Keyword “Adopt a Pet”
• Where can I Adopt a Pet?
@namtrok paul@connexsocial.com
Other important Locations
• <h2>,<h3>, <h4>, <h5>, <h6>
• <img src=”keyword” />
• <img alt=”keyword” />
• <li>keyword</li>
• <b>, <strong>, <i>, <em>
• <p>keyword</p>
@namtrok paul@connexsocial.com
Back to Authority
• Popular/Authoritative sites are worth more
• Very difficult, any easy/paid link strategies get found out
@namtrok paul@connexsocial.com
Social is the new player
• Shares
• Likes
• Comments
• Followers
• RTs/Mentions
• Links
@namtrok paul@connexsocial.com
Authority Still Matters
A mention or a follow from an influencer will do more than a mention or a follow from me
@namtrok paul@connexsocial.com
Remember, SEO has a placeSEO SocialLinks EmailWOMOffline Ads
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