What is employer branding? tiistai klubi 22.5.2013

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What is Employer Branding? Elina Mauno, Universum Tiistai-klubi @Universum 22.5.2013

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UNIVERSUM? WHAT, WHY?

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Introduction and background

UNIVERSUM’S GREAT REACH

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WHAT IS STRATEGIC EMPLOYER BRANDING?

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Every organization has an EMPLOYER BRAND, whether you want it or not.

It may not be true

It may not be what you want it to be

It may attract the wrong people and repel the right ones

It may affect you more than you think…

FACT #1

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Why Employer Branding Matters

DEFINITIONS IN EMPLOYER BRANDING

EMPLOYER BRAND

EMPLOYER BRANDING

EMPLOYER VALUE PROPOSITION (EVP)

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Why Employer Branding Matters

YOUR CURRENT EMPLOYER BRAND

IMAGE

IDENTITY PROFILE

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FOUR REASONS FOR EMPLOYER BRANDING

Why Employer Branding Matters

IDENTITY

INCREASE ATTRACTION

LOWER COSTS

DECREASE TURNOVER

INCREASE ENGAGEMENT

1.

2.

3.

4.

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OUR APPROACH TO STRATEGIC EMPLOYER BRANDING

Why Employer Branding Matters

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Why Employer Branding Matters

IN THE END…

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HOW TO BUILD A DIFFERENTIATED

EMPLOYER BRAND?

1. Be true to yourself.

2. Don’t trust the ”gut feeling”.

3. Dare to be different!

4. Tell a story!

4. Start a marathon, not a sprint.

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