What Is ASO? A brief introduction to App Store Optimization
Post on 16-Jan-2017
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What is ASO? A brief introduction to App Store Optimization
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Introductinary lesson to our 8-week free email course
Over 2 million apps
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It’s quite hard to stand out
And it’s growing
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like crazy
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How does an app get discovered?
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There are 8 main channel
1. Browsing the App Store
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63%
2. Friends recommendation
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50%
3. Browsing „Top rated”
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34%
4. Already installed
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23%
5. Via social media
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19%
5. Browsing the internet
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16%
6. Search engine
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16%
7. Magazine or newspaper
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7%
8. Reading blogs
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7%
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Why is ASO so important?
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Really it is
The techniques to rank high
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Compared with other techniques
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ASO is the most effective
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Regarding time, money and results
What is ASO?
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App Store Optimization
There are 8 main fields
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That we’re gonna cover in our email course
1. The anatomy of the App Store
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What’s important and where?
2. App Icon
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Giving the best first impression
3. Sreenshots
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People care about visuals
4. Keywords
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Research tools and tips
5. Description
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Craft it perfect
6. Reviews & ratings
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Social proof
7. Referrals
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Get the word out
8. Advanced techniques
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Became the master of ASO
You’re probably interested
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If you made it that far
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