Transcript
What happened to BlackBerry?
A presentation on Research In Motion (RIM)
Aka BlackBerry
APPLE BLACKBERRYNOT
-
Blackberry”“CrackBerry”
RESEARCH IN MOTION (RIM)
BLACKBERRY PRODUCTS
BlackBerry changed the way of:
Became extremely famous with businesses and governments due to:
FORTUNE,
FASTEST-GROWING
BlackBerry changed from being just for…BUSINESSMENt0:
BLACKBERRY FOR EVERYONE!
KEYS TO SUCCESS:
DISRUPTIVE
INCREMENTALINNOVATION
1
2KEYS TO SUCCESS:
EXCELLENT NETWORKING , CARRIERS AND
PARTNERSACROSS THE GLOBE
3KEYS TO SUCCESS:
Created &ADVERTISED
theRIGHT PRODUCT
TO RIGHT PEOPLE
AT theRIGHT TIME
So, what the HELL happened toBLACKBERRY
THIS..!
AND THIS…
AND THIS…
BlackBerry PRIV has been recently launched…
BlackBerry
RECAP:RIM: The company behind BlackBerry
Products: BES, Smartphones, Applications, etc.
Became a “MUST HAVE” for businessmen
Eventually became a success with commoners too
Keys to success: Disruptive innovation, networking, advertising, consumer-centric
Reasons of failure: Other technologies, less focus on commoners, failure of new products
What’s next for BlackBerry? Mobile Fusion?
THANK YOU!
top related