What do Superman, Cinderella and Nadia Comaneci have in common?

Case studyAll Things Facebook, October 2013

The courage….

the legend….

….or the happiness of ‘living the story’?

Maybe all of them brought together

Or better said….

The story started in 2011, one year before the 2012 Olympic games, Piraeus Bank being the main sponsor of the ROSC

During one year we gathered together the community for the Romanian

athletes and Olympic legends

Through online and offline activations we brought peak moments for Curaj Romania community on the London Olympics period, reaching almost 60.000 fans

And when the Olympics were over, we realized that Romanians still need their success story….

We have seen sportspeople performing under the Romanian flag, now it is time for each Romanian to make each Romanian proud to be Romanian

And when a community is so animated by courage, legend and living victory, the story

had to continue….& Curaj Romania had to continue the stories

lived through the Romanians hearts…and without a specific reason!

Like this Curaj Romania switched to Romanian values…actors, doctors, teachers, inventors….Romanians that makes us proud to be Romanians!

And every success registered brought more Romanians together!

Through applications, real time content and interviews we turn our story into legend!

facebook.com/curajromania

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