What did I Miss? 2013 SEO Review
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WHAT DID I MISS?WHAT DID I MISS?2013 SEO REVIEW2013 SEO REVIEW
Will Hanke
WhereIsMyBusiness.com
WhereIsMyBusiness.com
Search Engine OptimizationSearch Engine Optimization
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2013 Algorithm Changes2013 Algorithm Changes
300+
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6 Major Changes6 Major Changes
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Penguin Update 4 (2.0)Penguin Update 4 (2.0)
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Penguin 1.0 – April 2012Penguin 1.0 – April 2012
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Domain Crowding/ClusteringDomain Crowding/Clustering
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Google+/Publisher/AuthorshipGoogle+/Publisher/Authorship
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Claim & Verify Claim & Verify Your WebsiteYour Website
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Google Plus PageGoogle Plus Page
WhereIsMyBusiness.comgoogle.com/webmasters/tools/richsnippets
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“Within search results, information tied to verified online profiles will be ranked higher than content without such verification... The true cost of remaining anonymous, then, might be irrelevance.”- Feb 2013
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Authorship = Links?Authorship = Links?
willhanke.com/blog/
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Hummingbird UpdateHummingbird Update
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Context of a QueryContext of a Query
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Knowledge GraphKnowledge Graph
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Keywords: (not provided)Keywords: (not provided)
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Secure SearchesSecure Searches
https://
WhereIsMyBusiness.com
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WhereIsMyBusiness.com
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Conversational SearchConversational Search
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Tell Me a StoryTell Me a Story
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Mobile Compatibility Mobile Compatibility “Reward”“Reward”
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Mobile Speed PenaltiesMobile Speed Penalties
developers.google.com/speed/pagespeed/
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Other Changes of NoteOther Changes of Note
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Other Changes & NotesOther Changes & Notes
Payday Loans
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Other Changes & NotesOther Changes & Notes
Payday Loans
Advertorials
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Other Changes & NotesOther Changes & Notes
Payday Loans
Advertorials
Guest Blogging/Posting
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Other Changes & NotesOther Changes & Notes
Payday Loans
Advertorials
Guest Blogging/Posting
Time to Long Click
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Content Marketing: Coming of AgeContent Marketing: Coming of Age
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Summary of 2013 SEO Changes:
Build a site with great content that your
visitors find useful.
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Questions?
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How to Show, Tell and Sell Online Using Video7:00 PM – 8:30 AM - $10Learn how to capture and retain the focus of your ideal prospects regardless of their attention span using video.
WhereIsMyBusiness.com/meetup/
Next Class – Feb 20Next Class – Feb 20
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Demystifying the Google Zoo6:00 PM – 9:00 AM - $57 - $47 if you register tonightThis is a bring-your-laptop workshop! We will go through all the Google properties that you need to use as a business owner, and we'll help you sign up and configure each of them!
Plus, we'll help you make sure that your Google Plus, Google Publisher and Google Authorship accounts are all set up right for maximum visibility!
Next Workshop – March 20Next Workshop – March 20
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Thank You!Thank You!
WhereIsMyBusiness.com
314-496-8665
@WhereIsMyBiz
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