What Current Research May Mean for the Future of Quality Management Systems LoD Meeting Zurich, 16.02.2004 Dr. Sabine Seufert.
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What Current Research May Mean for the Future of Quality Management Systems
LoD Meeting Zurich, 16.02.2004Dr. Sabine Seufert
LoD Zurich16.02.2004
Page 2 SCIL Activity FieldsInnovator
Change Engine
PromotorQuality Catalyst
InitiatorResearch Lab
ModeratorCommunity Platform
TrainerSCIL Academy
LoD Zurich16.02.2004
Page 3 Quality?
Ihre Durchfallquoteist besorgnis-
erregend!
Die Qualitätder Mensa sollteüberprüft werden!
LoD Zurich16.02.2004
Page 4 What is „Quality“? 4 Main Questions
eLearning -Quality
What are thetargeted objects
to evaluate?
ObjectsGoalsWhy to evaluate?
What are thenorms?
LoD Zurich16.02.2004
Page 5
Meso-Level
Programmes,CoursesCertificates
Micro-Level
Products:eMedia,„LearningWare“
Aggregation
Organisation,Universities,Enterprises,Business Units
Macro-Level
Context,Conditions
What is „Quality“?: Objects
LoD Zurich16.02.2004
Page 6 What is „Quality“? 4 Main Questions
eLearning -Quality
Process
How to evaluate? What are the
methods?
What are thetargeted objects
to evaluate?
ObjectsGoalsWhy to evaluate?
What are thenorms?
LoD Zurich16.02.2004
Page 7
ProzessInput
What is „Quality“: Process
Output(Outcome)
• Qualificationof tutors,teachers
• Feedbackto students
• Evaluationof the tutor support
• Process of a Quality Management System: Evaluation- formative evaluation: action use (initiate changes)- summative evaluation: conceptual use (decisions)
e.g.
LoD Zurich16.02.2004
Page 8 What is „Quality“? 4 Main Questions
eLearning -Quality
Process
How to evaluate? What are the
methods?
What are thetargeted objects
to evaluate?
ObjectsGoalsWhy to evaluate?
What are thenorms?
People
Who are the (internal, external)
evaluators?
LoD Zurich16.02.2004
Page 9What is the Quality Initiative „ELIP“?
Cooperation with efmd (European Foundation for Management Development)Accreditation Institute in Brussels:• EQUIS: Accreditation for Universities• CLIP: Accreditation for Corporate Universities
ELIP (eLearning Quality Improvement Programme)
LoD Zurich16.02.2004
Page 10
GoalsWhy to evaluate?
What are thenorms?
People
Who are the (internal, external)
evaluators?
EL
IP
Self-Assessment,External Evaluation:
Auditor Team
What is ELIP?
Process
How to evaluate? What are the
methods?
What are thetargeted objects
to evaluate?
Objects
EL
IP
eLearning Programmes
for ManagementEducation
EL
IP
Input-, Process-Output-QualitiesAuditing Process
Why to evaluate?What are the
norms?
EL
IP Quality standardsbased on research,learner perspective
eLearning -Quality
LoD Zurich16.02.2004
Page 11 Why „ELIP“?
• Marketing Strategy to promote advanced quality ofeLearning (transparency for „end-customers“)
• Implementing quality standards
From a customer perspective:
• No systematic approach for programmes with focus on quality improvement (facing multi-dimensional challenges)
From a market perspective:
• Urge for theoretically sound quality framework• Supported by empirical evidence
From a research perspective:
LoD Zurich16.02.2004
Page 12 Why ELIP?
Object
ApplicationInstitution Programme Product
„Traditional“Education(Face-to-Face)
Total Quality Mana-gement, Accreditation(e.g., efmd, AACSB)
Certification, e.g. A-MBA
Evaluation of Content
DistanceEducation,eLearning
Expansion of existingapproaches, DIN-Norm
A-MBA Certification,Criteria Catalogues,e.g. Inst. f. HE Poli-cy, ELIP-Certification
ASTD Criteria Cata-logue for eLearningSoftware, DIN-Normfor Developing eL
BlendedLearning,(„Dual Mode“)
Expansion of existingapproaches, DIN-Norm
A-MBA Certification(enhanced criteria),ELIP-Certification
ASTD Criteria Catalo-gue, DIN-Norm forDeveloping eLearning
LoD Zurich16.02.2004
Page 13 How does ELIP look like?
StrategyDevelopment
Implementing,Quality Development
Organisation
Culture
Technology
Resources
Pedagogy
Quality Management-Approach
• Quality Framework and Criteria:- Expert Interviews (25 Experts)- Delphi-Study (37 Experts, 2 Rounds)
• Results: 47 Quality Criteria• Self-Assessment Guide and Review
Guide for Auditor Teams• Focus: Quality and Sustainability
Based on:
LoD Zurich16.02.2004
Page 14 How does ELIP look like?
StrategyDevelopment
Implementing,Quality Development
Organisation
Culture
Technology
Resources
Pedagogy
What to do?The strategic (added) value of e-Learning within the programme is explained; clear understanding about the contribution e-Learning is to provide for the success of the programme.
Examples
How to do?Students are provided with programme information (e.g. objectives; structure; estimated study time; required technology and technical competence).
LoD Zurich16.02.2004
Page 15 How does ELIP look like?
StrategyDevelopment
Implementing,Quality Development
Organisation
Culture
Technology
Resources
Pedagogy
LoD Zurich16.02.2004
Page 16
StrategyDevelopment
Implementation,Quality Development
Organisation
Culture
Technology
Resources
Pedagogy
ELIP Quality CriteriaPedagogyUltimate goal “Sustainable Learning Outcome“
• Pedagogic added value of eLearning• Feedback to student questions and assignments• Presentation of contents• Construction of assessments• Integration of eLearning components
Examples
LoD Zurich16.02.2004
Page 17 ELIP Quality Criteria
Strategieentwicklung:Zielsystem
Implementierung,Qualitätsentwicklung
Organisation
Culture
Technology
Resources
Pedagogy
Technology
• Usefulness of eLearning System• Easyness of Use, Usability-Criteria• Technology standards
Ultimate Goal „ stable and problem-adequate functionality“Examples
LoD Zurich16.02.2004
Page 18 ELIP Quality Criteria
Strategieentwicklung:Zielsystem
Implementierung,Qualitätsentwicklung
Organisation
Culture
Technology
Resources
Pedagogy
Resources
• Balance between running and advancing the program
• Allocation of resources reflect the prioritiesaccording to the programme objectives
Ultimate Goal „ Efficient and effective use of resources“Examples
LoD Zurich16.02.2004
Page 19 ELIP Quality Criteria
Strategieentwicklung:Zielsystem
Implementierung,Qualitätsentwicklung
Organisation
Culture
Technology
Resources
Pedagogy
Organisation
• Clearly defined roles and responsibilities• Support structures for students and staff• Processes for student complaints• Efficient programme coordination
Ultimate Goal „Flexibility and Efficiency ofStructures and Processes “
Examples
LoD Zurich16.02.2004
Page 20 ELIP Quality Criteria
Strategieentwicklung:Zielsystem
Implementierung,Qualitätsentwicklung
Organisation
Culture
Technologie
Resources
Pedagogy
Culture
• Enhancing the acceptance of the programmepromoting a motivating environment
• Incentives for the staff and students• Commitment of the management
Ultimate goal „Readiness / willingness for innovation and change, self-organisation”
Examples
LoD Zurich16.02.2004
Page 21 Outlook
• Pilotphase: 2 Universities, 1 Company for testing the ELIP Certification Process
• Validation of the Quality Criteria (Phd contribution):Theoretical basis and empirical proof in practice
• Systematic, Multi-dimensional approaches,considering contextual conditions
• Shift from (static) Quality Assurance towards (dynamic) Quality Development
General Outlook Quality Management Systems:
ELIP Outlook:
LoD Zurich16.02.2004
Page 22 Thank you very much for your attention!
Dr. Sabine Seufert
SCIL -Swiss Centre for Innovations in Learningsabine.seufert@unisg.chwww.scil.ch
Dr. Sabine Seufert
SCIL -Swiss Centre for Innovations in Learningsabine.seufert@unisg.chwww.scil.ch
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