Welcome to Twitter - The East Midlands Leadership Academy · For Beginners :Content •Why: An Introduction to twitter in the NHS and at HEEM •How: To install Twitter, Sign up,
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Welcome to
Twitter Orlando Hampton
Head of Improvement Programmes
orlando_hampton
orlando.hampton@nhs.net
Aims
•Inspire
•Inform
•Enable
Overview
• Who has a twitter account ?
(slide 4 to 22)
• Twitter for beginners
(skip to slide 22)
• How HEEM uses twitter for events and campaigns
(skip to slide 63 – for reference – not part of todays session)
• I will share slides for all of this (and more!)
Twitter A beginners guide to downloading
and logging on to Twitter
For Beginners :Content
• Why: An Introduction to twitter in the NHS and at HEEM
• How: To install Twitter, Sign up, Compose a tweet and use Twitter tabs
• Who: To follow and are your followers
• What, where and when: Will you tweet, examples of twitter use, when to use twitter, what to say and how to respond
• Homework: Because all good education needs homework
• FAQs and References
1. Remote device (tablet or phone)
Introduction
We will be showing screen grabs of each step from the iPad (left) and iPhone (right)… sorry android users!
Install Twitter
First navigate to the app store.
Install Twitter
Search for “twitter”.
Install Twitter
Click the little cloud to download and install.
Install Twitter
You may need to enter your iTunes password. If you don’t have
one please set one up.
Install Twitter
Click “Open” when the download is finished.
Sign up
Welcome to Twitter! First you want to create an
account, so click “Sign up”.
Sign up
Your “Username” AKA your “Twitter handle” will be how people find you. The
one suggested is often difficult to remember, so select something more recognizable, such as a first name followed by “NHS”.
Sign up
Next you want to choose a name:
• @Handle / Username (unique – cant be changed)
• Shown Name (not unique – can be changed)
i.e: @Orlando_Hampton
NHS Orlando
Sign up
Now fill in the details.
Sign up
You may find certain names are already taken, so it’s
just a matter of trying different names until it works!
Sign up
Much better! Now you may click “Sign up”.
Sign up
You may be presented with the following screen. When getting
location requests etc, you might not want to click “Don’t allow”. They drain battery and be pretty irritating.
Sign up
You may also be led here. If so, click finish, you
can add a photo later on.
2. Computer (laptop or workstation)
Sign up
Open internet explorer: www.twitter.com
Its free & you can access from work computers
Sign up
Twitter will then take you through a series of set up questions and screens that will help create your profile and establish your account.
…….done
That’s you logged in ! Next up content….
Twitter for beginners
What are we aiming for ?
What are we aiming for ?
For Beginners : Introduction
Why Twitter?
• Twitter has 15 million active users in the UK
• That’s 25% of the UK’s population
• It’s used by all of the biggest organisations
• Including the NHS!
• At HEEM we don’t have the capacity to be an all platforms
……at HEEM
1.Grow and engage our networks 2.Build rapport with learners / stakeholders 3.Advance our goals and vision 4.Increase awareness of our work 5.Celebrate achievements of HEEM and our
partners
..a national perspective
http://www.nhsemployers.org/~/media/Employers/Publications/NHS_Social_Media_Toolkit_%20Introduction_and_Process.pdf
You have signed up…
You should now be at the home screen. This is normally where you’d see tweets from those you “follow”.
Content: @ & #
@ is an account, usually representing a person,
an organisation, a cause, a department or a business
Eg. @EastMidsLETB, @orlando_hampton, @wenurses
# is a trend, a theme, a way to find or be found
for common interest
Eg #loveourlearners,, #owls # lovenottsnurses
Following @EastMidsLETB
You’ll need to follow some other Twitter users to have content displayed here! Click the search icon and enter “eastmidsletb”. Click the result.
#HEEMtwitterclinic
You’ll be taken to the HEEM home page. Next, click follow. All posts from HEEM will now show up on your home feed.
Follow HEEM colleagues
You can also follow a couple of the suggestions below too!
Follow HEEM colleagues
@hee_sirkeith
@TrishKnight2
@SimoneJordan5
@MarlowAnne
@orlando_hampton
@HEEM_melhoman
@CaroleAppleby
@HEEM_GOReilly
@sheona_macleod
@trembirth
@HEEM_DerbysWT
@LincsWorkforce
@NottsWT
@LLRworkforceDev
@HEEM_Northants
@HEEM_MattB
@ArennaRichards
@NHSRobin
@chrislawson
Follow EMLA SoMe colleagues:
@nhsEMLA
@DrUmeshPrabhu
@JayneHarrison3
@Orlando_Hampton @AgencyNurse @jbmccrea @GeorgeHopkin
Following ideas: Orgs
Following ideas: Example
Examples:
Following ideas: People
Lists: Follow CEO’s
List of tweeting NHS CEO’s
https://twitter.com/DGFoord/health-care-ceos/members
You have others content…
Now go back to the “Home” page and you’ll see a more populated “Twitter Feed”. Take a quick look to familiarise yourself with the type of tweets sent out. When you see something you’d like to share, you can “Re-tweet” another person’s message, or save it for later via “Favorites”.
Your news feed
Read it, search it, ignore it
Composing tweets
Now you’ve signed up, time to send out a message to your (future) followers! Click on the “Compose” button.
Story telling
Composing tweets
• A twitter message has a max 140 characters
• It’s acceptable to use acronyms & miss out words
• Use “enter” to break up sentences, it only counts as one character
• Use open punctuation to take up less characters
• Want to make more than one point ? Use more tweets
Common twitter acronyms
RT Retweet
OH Overheard
FF Follow Friday
HT Hat Tip or Heard Through
DM Direct Message
Tweetup A real life meetup announced on twitter
SM Social Media
NHSSM NHS Social Media
ICYMI In Case You Missed It
MRT Modified ReTweet
MT Modified Tweet
NTS Note To Self
Using #
# currently being used at HEEM include: • #ijoinedinHEEM • #ICATraining • #inspireQI • #loveourlearners • #loveourworkforce • #juniorparamedics
• #wfnursemidwife • #CSL • HEImprovement • #HEunlock14 • #HEEMquality
Using #
#EMLASoMe
#trending
Search trends by country & city or
Twitter will adjust them for your profile itself
Tweet content
• Its OK to have fun – it shows you’re a person!
• Tweeting links gives extra capacity, if it doesn’t automatically shorten use a link shortening site: https://bitly.com/
• Accounts that tweet links have more followers
Tweet content
• Tweeting pictures gives visual perspective
….increasing potential engagement
types of tweet
For rapport
types of tweet
To tell
types of tweet
To ask
Composing tweets
Let’s all have a go at sending a tweet.
@orlando_hampton is wearing a terrible tie #heemtwitterclinic
I just learnt about the basics of twitter from #heemtwitterclinic #EMLASoMe @nhsEMLA
You are published!
It’s as simple as that to send out a message. You’ll see the tweet
pop up on your home feed.
Remember: Using the #
“Easily #thebest #training I
have ever done #heemtwitterclinic #EMLASoMe @nhsEMLA”
Will increase the reach of your tweet to everyone looking for #thebest and #training. So #nhs and #health and #education may be good common factors
Deleting tweets
If you made a mistake, missed a #, or changed
your mind Tweets can be deleted
This also deletes retweets
Warning: People may have “screen grabbed” your tweet
Other Twitter Tabs
First click on the “@ Connect” tab (or “Notifications” on the newer version/Android). This is where you’ll see all tweets that have your Twitter handle in them.
Twitter Tabs
Next is the “# Discover” tab (“Timeline” and then swipe to the left to right on
the new version). This will show topics that your followers are talking about…
Twitter Tabs
The “Search” box can be used to look for hashtags too! Search for
#heemtwitterclinic and you will be shown all messages containing that #!
Twitter Tabs
Finally there’s the “Me” tab. This shows all of the tweets/
re-tweets that you’ve sent out, your new followers, and more!
Good Twitter use
How will Twitter help me at work? Tell your stakeholders:
• About your work to build rapport/engagement
• About upcoming events
• About campaigns
• Improve your reputation and reputation of your work
• Provide another avenue for feedback and questions
HEEM Example
Orlando’s Story:
Account just for work
Promoting events and campaigns
Research and news
Talking to key stakeholders
Responding to Questions
HEEM example
Gerard’s Story:
Describing working day
Describing challenges
HEEM example
Describing opportunities
Describing successes
Building stakeholder rapport, responding to questions
NHS example
Share opportunities
Describing successes
Building stakeholder rapport, responding to questions
What shouldn’t I say?
Complaints vs Trolls
• Respond to complaints carefully and with advice
• Don’t feed the troll
Phishing
• Fake accounts
• Hacked accounts
• Unusual requests
• Suspect links
Update your profile
Example: HEEM account
The main HEEM account is controlled by the Comms team, with some access to other experienced users for events and campaigns.
So, if we are talking about work we include “@EastMidsLETB” and it will be shared to the 1300+ followers that HEEM has.
#thunderclap
“Easily #thebest #training I have ever done #heemtwitterclinic #EMLASoMe @nhsEMLA”
Twitter Clinic Events and Campaigns
Orlando Hampton
Head of Improvement Programmes
orlando_hampton
orlando.hampton@nhs.net
#HEEMtwitterclinic
Content
• Why: Twitter can help with engagement of a campaign or event
• How: Planning using models and tools for social media in events and campaigns
• Who: Are the audience
• What, where and when: Do you want to tell you audience with tools and examples
• Homework and support
• Next steps, support and frequently asked questions
Planning: Before
Why can twitter help with events and
campaigns?
• Another form of communication to email / newsletter / word of mouth
• Immediacy of message / Sharing resources instantly / response
• Reach, ie “beyond the venue”
Strategy
You may want to think about / draw up a strategy. Heres an example: POSTE
• People – who is your audience?
• Objectives – what is your message ? What does success look like?
• Strategy – how are you going to get your message to your audience?
• Technology – what are you going to use?
• Evaluation – how are you going to measure the outcomes?
Example Campaign Strategy
Heres an example of a campaign: #loveourlearners
• People – All 10,000 HEEM learners
• Objectives – To build rapport between HEEM and learners
• Strategy – Inductions, events, awards and twitter with ambassadors
• Technology – Twitter, Hootsuite, storify, HEEM newsletter, (youtube)
• Evaluation – Events attended, Number of learners met, number of tweets and their reach, qualitative responses, ambassador reflections
#loveourlearners
Example Event Strategy
Heres an event example: 2014 Allied Healthcare Professional Summit #HEEMahp
• People – AHP, AHP leads and AHP educators from the East Midlands
• Objectives – What change is necessary to future proof AHP’s and how do we bring that change about
• Strategy – A summit with keynotes and workshops and messages from it
• Technology – Hootsuite, twitter, storify (more on these to come)
• Evaluation – Delegate feedback, storify
#HEEMahp
What is Hootsuite?
• HootSuite Enterprise is the world's most popular social relationship platform, designed for organizations to execute social media strategies across multiple social media networks, including Facebook, Twitter, Linkedin and Google+
• Helps you organise and pre-write tweets
Useful tool: Hootsuite
You can register using your twitter account, or create
a fresh one
Hootsuite can…
Organise Multiple accounts
Hootsuite can…
Has an editable desktop view
Hootsuite can…
A suite of publishing and reporting features (not all free)
Hootsuite can…
Search twitter for #, accounts and keywords and save searches
Hootsuite can…
Help you compose, add (shortened) links, add images and schedule tweets in advance
Hootsuite cannot…
Quality assure your input (but comms can)
Hootsuite cannot…
Before: The #
Choosing an event or campaign #:
• Researching it
• Testing / owning it
• Ideally no more than 8 characters
• Mix up capital and lower case to reinforce message
• Is the event annual? Include a year?
• Is the event or campaign regional ? Include “HEEM”
• Advertising / marketing it “off-line”
Before: #
# currently being used at HEEM include: • #ijoinedinHEEM • #ICATraining • #inspireQI • #loveourlearners • #juniorparamedics
• #wfnursemidwife • #CSL • HEImprovement • #HEunlock14 • #HEEMquality
Before: Event Planning
Pre-write key tweets leading up to the event to: • Advertise delegate places • Call for posters • Advertise the programme • List keynotes with links to their bios
Before: Event Planning
• List workshops and their deliverers, with links to their organisations
• Examples of stalls that will be at the event • Start the questions
Before: Event Planning
Pre-Write and schedule key tweets for the day
Before: Event Planning
Include a variety of approaches: • Rapport • Inform • Ask Include a variety of content: • Links to resources and context • Pictures • Adverts for aspects of the event (workshops,
stands, posters)
Before: Campaign Planning
Same scheduled methodology can be applied to campaigns:
Before: Planning
Map them out in word first if it helps
Before: Planning- Template !
Before: Planning- Template !
On the day: Promoting
• Put the # on programmes and posters
• Code the content so that people can reference them in a #, ie #KN1, #WS1
• Make sure all keynotes share their @ in their presentations & the programme so they can be tagged in comment
• Promote the conversations (twitbeam, twijector, or direct reference)
On the day: Promoting
• Put the # on promotional items
• Use interactive engagement approaches “twit-box”
#HEEMevent
#HEEMevent
On the day: Promoting
• Example from Nottingham City Council
On the day: Twijector
Twijector is a real-time twitter wall for conferences, events, cafe and classrooms.
On the day: Twijector
Twijector helps display the conversation encourage participation. Shows comment / opinion from those out of the room so can be referenced by speakers.
On the day: Twijector
• Other forms are available (Tweetwall and Twitterfall are similar options)
• Sometimes only shows from the point you turn it on, does not search retrospective comment.
• Can be disrupted by laptop timing out. Change setting or seek venue AV support
On the day: Capacity
Give live reports including
photos, retweets, links
reflections & summaries
Answer questions from the event
On the day: Capacity
• Enough and the right IT in your team
• That your team and delegates have internet connectivity (negotiate free WiFi with the venue)
• Some research: A list of key stakeholders, links to resources, a scan of who has already been tweeting
On the day: Capacity
Think your audience is going to engage well in twitter? a live polling tool like TwtPoll or Poll Everywhere. An alternative to clickers, delegates use the poll link to enter their responses via Twitter while you show the live totals on screen. Can include text messages and text responses (eg a mass brainstorm)
After the event
• Keep checking the # - set it in your saved searches, use Hootsuite to alert you
• Use twitter and the # as another way of asking for feedback and sharing resources
• Continuing the conversation / momentum through to the next event
After the event: Storify
“Tell a story based on an undeniable truth” Orlando, 2014
After the event: Storify
Log in using your twitter account
After the event: Storify
You can search people or content
Drag and drop their tweets or posts
After the event: Storify
You can add any media including text and your own pics
Its free, easy to use and easy to share
After the event: Storify
Then you can share it through twitter and as a link
After the event: data
You can follow your themes and analyse their reach and exposure. Example: www.hashtracking.com
Further support
George Woolnough
Digital Communications Officer
george.woolnough@nhs.net
Next steps…..
“People do not quit playing because they grow old; they grow old because they quit playing.” ― Oliver Wendell Holmes Jr.
FAQs
Q. Why Twitter and not Facebook etc.?
A. Twitter is the most widely used social network in terms of presence in the healthcare environment. Also, we do not currently have the resources to run more than one account full time. Also, Twitter is fairly easy to use and maintain due to the 140 character limit on tweets. However, we may look at expanding our presence once the HEEM Twitter presence has matured successfully.
Q. Can I rename my account?
A. Yes you can! You can edit many features about your profile by navigating to the settings page.
Q. I already have a Twitter account, should I create a new one just for use at work?
A. It depends. If you want to use Twitter for personal opinions and points of view not associated with work i.e. football, films etc., then it would be better to make a personal and work account. If you just want a Twitter account for professional networking and work related activities, then just the one account will do.
Some employees are worried that professionals/colleagues may follow their personal account when they'd prefer only friends to see their tweets. In this instance, you can make your personal account private, meaning that any followers must be approved before they can view your tweets.
FAQs
Q. How do I get followers/follow?
A. When getting started you should ask your colleagues whether they're on Twitter and follow them directly or via one of their tweets. From here, you should follow those who post interesting content to your Twitter feed. Follower counts tend to grow slowly at first, however as time goes on, more and more people will be exposed to your tweets and the follow count will grow organically.
Q. What should I tweet about?
A. In a work context, colleagues tweet about projects they're working on, events they've been to, changes associated with the NHS and HEEM etc. However, don't feel you have to be too clinical, the idea is to begin conversations.
In terms of what you shouldn't tweet about, just think "Would I say this to a stranger?" If the answer is yes, then go ahead, if it's a no, then think twice about posting it for all to see!
FAQs
Q. How often should I Tweet
A. There is not rule on how often you should tweet in terms of a personal account, it's as much as you feel is necessary. 5-15 a day is generally best, but don’t force it!
Q. What if I tweet something then change my mind? Can I edit/delete a tweet?
A. You can't edit a tweet once it's been sent, however you can easily delete a tweet.
Q. What does HEEM expect from me in my tweets?
A. Using Twitter is supposed to benefit both HEEM and employees. For HEEM, it gives more exposure to topics and issues that might want to be communicated with trainees, trainers, employees etc, and for you, it allows for networking with others that fall under the HEE umbrella and further.
Homework
• Review the slides. What 3 things will you try? • Read up on the links and references • Plan your twitter activity as you plan your event • Look up other examples of guides • Register / play with hootsuite / twijector /
storify / tweetbeam / tweetreach /twitter • Don’t forget help is at hand from the whole
internet !
Interesting reading
• http://www.theguardian.com/technology/shortcuts/2012/nov/22/twitter-susan-boyle-susanalbumparty
• http://www.jeffbullas.com/2012/10/19/tips-for-handling-negative-comments-and-trolls-on-social-media/
• http://www.nhsemployers.org/~/media/Employers/Publications/NHS_Social_Media_Toolkit_%20Introduction_and_Process.pdf
• membershipengagementservicesblog.wordpress.com/2013/10/18/getting-csus-to-click-with-social-media
• http://www.onlinecolleges.net/2014/01/31/twitter-as-classroom-technology/ • http://www.mckinsey.com/insights/high_tech_telecoms_internet/six_social-
media_skills_every_leader_needs • http://www.nhsemployers.org/blog/2014/06/the-many-myths-of-twitter-for-nurses
References
Example guides from other organisations: • acutemedicine.org.uk/images/stories/membership/Start-
up_guide_to_Twitter_2013.pdf • http://bcpsqc.ca/documents/2012/11/Twitter-For-HealthCare-Professionals.pdf
Using twitter for clinical education: • http://download.journals.elsevierhealth.com/pdfs/journals/1322-
7696/PIIS132276961400033X.pdf
Links • www.hootsuite.com • www.twijector.com • www.polleverywhere.com
• www.tweetreach.com • www.storify.com • www.tweetbeam.com
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