Welcome to the Office of Being Interesting- Where Content IS King

WELCOME TO THE OFFICEOF BEING INTERESTING

WHERE CONTENT IS KING

Jim Fields & Celia BrownCustomer Experience Marketing

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CUSTOMER DOSSIER MILTON MILLENIAL

FUTURE CXOPET PEEVES: WEBINARS, COLD CALLS & SPAM EMAIL● Buyers have completed 60-80% of their

research before engaging with vendors

● Consumers are bombarded with 2-5K marketing messages daily

● 86% of consumers fast forward television ads

● 90% of marketing emails are never opened

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THE MARKETING

JUNKYARD

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BE THE SHOW. Instead of the commercial,

BE THE FEATURE STORY.

Instead of the banner ad,

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MARKETING IN 2020ENGAGING MILTON M.

Marketing On-Demand- Deliver the right content at the right time

Audience-centric

content

Data driven, brand newsrooms prevail

BE INTERESTING!

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PROVOCATIVE

INTERESTING

AUTHENTIC

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CONTENTTHAT MATTERS

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TELL GREAT STORIES

5 STEPS TO BUILD A BRAND NEWSROOM

1. Content Intelligence Network

2. Think Outside the Campaign

3. Diversity of Talent

4. Content Strategy

5. Technology

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Subject Matter Experts

Industry Influencers

Customers

Publishers

Story Tellers

Media

STORY HUNTERS

CURATE

CREATE

CONNECT

CONTENT INTELLIGENCE NETWORK

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Proof

STORYHUNTERS

TIMELYCONTENT

NEWSPERSPECTIVE

INTERESTINGSTORIES

THINK OUTSIDE THE CAMPAIGN

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Proof of

Concept

STORYHUNTERS

GLOBALTALENT MODEL

NEWWORLD OF WORK

FUTURE OFLEADERSHIP

PRE-FUNNEL CONTENT

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DIVERSITY OF TALENT

English Major

Self-professed 50-something Millennial

Learned marketing on the street

Psych Major

Stereotypical Millennial

Passion for technology

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CONTENT STRATEGY

INTERESTING STORIESPAID

SEARCH

SOCIALMEDIA

DEMANDGEN

SEO

Deliver the content your audience needs, to the places they already go, on-demand and on-device. Build trust and loyalty.

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TECHNOLOGY

Content Curation

Marketing Automation

Account Based Marketing

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Best-in-ClassBrand Newsrooms

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TODAYWHERE WE ARE

WELCOME TO THE OFFICE OF BEING

INTERESTING

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Questions?