“Websites – Competitive, Search Engine Friendly, & Social Media Content” Wendy Moyer, Sr. Technical Advisor “Websites – Competitive, Search Engine Friendly,

“Websites – Competitive, Search Engine Friendly, & Social Media Content”

Wendy Moyer, Sr. Technical Advisor

Websites

SEO

SMO

Who/How will look for me?

Any Device!

Anywhere!

Many Search Tools!

Webmaster / Web DeveloperAnalytics & UpdatingWebsite PagesDatabase (formal or informal)Web HostDomain NameStep #1 –

pick a name

Step #3 –

pick a developer

Step #2 –

gather materials

Anatomy of a Website

Anatomy of a Website

“CALL TO ACTION”

Mobile Websites

WHY Mobile? 5 Reasons:

1.Mobile Users are different – spend more

2.Mobile gets traffic – all hours

3.Better brand engagement

4.Call to Action may be lost otherwise

5.Reduce Bounce rate

Mobile Websites

2 Paths: Mobile First or Responsive Web Design

Mobile Design:Responsive Web

Design

Mobile Design:Responsive Web

Design

Mobile Design:Mobile First

Mobile Design:Mobile First

Database search

results

keywor

d

submit URL

Search Engines

$$$$

Directory/Listing of Websites

Hosts & Servers

What Other T

ypes of Website

s

require a Database???

Search Engine Optimization

Online Marketing

Email Marketin

g

Social Media

Mobile Apps

Wielding the Website

Search Engine Optimization – SEO

Search Engine Optimization

SEO - Analytics?

SEO - Back-links

SEO – Paying for Placement

(Pay-per-View)

(Pay-per-Click)

(AdWords)

SEO - Placement

PPC or PPV

Organic (no cost)

Email Marketing

Your Busine

ss

Social Media Marketing

Micro-Blogging

Sharing

Social Networking

BloggingVideo

Social Network

Used by Retail, B & B, Small businesses, and organizations focusing on Community

Professional Network – Used by businesses to find other businesses, and new employees.

Businesses in the music/creative sector do best here, but can be used by organizations focusing on community

Focus on Helping People & Likes will turn to Leads!!

Every Employee will promote your business & Followers can Turn to LEADS

You are Your Brand! Create a Nice Profile Pic & feature your Unique Niche!

Sharing

Pictures and short video can be photo-shopped and added to social network sites.

Technically not used for business advertising, but can use it to promote your brand via photo sharing.

Pin board style website that lets a person/business create collections. Best used to drive traffic/leads to your business.

Sharing

Video

Most popular Video-sharing website! Businesses can upload, view and share videos of organization or products.

Again, technically not for business advertising, but can use it to promote your brand via photo sharing.

Blogging

Blogger – Easy way to share subject matter related to your business. Originally, journal format, now has wide variety of templates.

Wordpress -free and open source blogging tool and a content-management system (CMS) based on PHP and MySQL, which runs on a web hosting service.

Micro-Blogging

Short & Sweet Information network – 140 characters – can include videos and pictures to make people talk about your Business, products, and events.

Aside from all the games, social centered, and fun apps, there are business-related APPs that help companies acquire and maintain customers.

But be careful!

Mobile Apps

Example – perhaps your products are somewhat unique – and you have a computer tool to help select the correct product. Would an App open to anyone provide another company an edge?

Mobile AppsCaution

**An App should give You a competitive edge – Not your Competition!

User Interface must be simple – no frills – in harmony with your website

Maintain user profile for quick startups– Example App – “Wegmans”

Mobile Apps

Best business Apps provide a worthwhile product to your customers – Something they use themselves – Something your personnel use for them

** Making your business App a win for the customer will make it a win for your company.

Mobile Apps - Notes

Further Reading…

Questions?Donna J Yale, Advanced IT Team Lead PennTAPPenn State Professional EducationPennsylvania State University

E-Mail: DYale@psu.edu