Website Design - Internet Marketing Pillar #2
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Copyright © www.13pillars.com
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Pillar #2:
Website Design
Pillar #2: Website Design
Copyright © www.13pillars.com
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Pillar #2: Website Design• Behind the scenes coding• Navigation structure• On-site optimization• Precise relevance of each page• Improving conversion rates
Pillar #2: Website Design
Copyright © www.13pillars.com
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Behind the Scenes Coding• Has to be as efficient as possible• Store ‘style’ files off individual
pages• Limit duplication of code• Ordered correctly for search
engines
Pillar #2: Website Design
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Navigation Structure• Related pages within categories• Access categories from home
page, then pages within categories• Link to every page using keyword
phrases
Pillar #2: Website Design
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On-site Optimization• Eight essential aspects of on-site
optimization
Pillar #2: Website Design
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On-site Optimization• 1) Page title
Pillar #2: Website Design
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Week #2: Keyword Research
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On-site Optimization• 2) Meta description
Pillar #2: Website Design
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Week #2: Keyword Research
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Week #2: Keyword Research
Copyright © www.13pillars.com
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Week #2: Keyword Research
Copyright © www.13pillars.com
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Week #2: Keyword Research
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On-site Optimization• 3) Heading tags
Pillar #2: Website Design
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Week #2: Keyword Research
Copyright © www.13pillars.com
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Week #2: Keyword Research
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On-site Optimization• <h1>Latest Business Articles</h>• <h2>Less Important Sub
Heading</h2>• <h3>Even Less Important Sub
Heading</h3>
Pillar #2: Website Design
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On-site Optimization• 4) ‘Alt’ Tags
Pillar #2: Website Design
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Week #2: Keyword Research
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•On-site Optimization• <a
href="http://www.buildyourownbusiness.biz"><img src=" http://www.buildyourownbusiness.biz /business-articles-LOGO.gif" alt=“Business Articles Logo“ width="260" height="59"></a>
Pillar #2: Website Design
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On-site Optimization• 5) Keyword rich navigation
Pillar #2: Website Design
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Week #2: Keyword Research
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Week #2: Keyword Research
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On-site Optimization• 6) Good URL format
Pillar #2: Website Design
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On-site Optimization• www.buildyourownbusiness.biz/
change-management-articles• www.buildyourownbusiness.biz/
change-management-articles/what-is-change-management
Pillar #2: Website Design
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On-site Optimization• 7) Don’t link to the same page in
two different ways
Pillar #2: Website Design
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On-site Optimization• www.buildyourownbusiness.biz• www.buildyourownbusiness.biz/
index.html
Pillar #2: Website Design
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On-site Optimization• 8) Use ‘No Follow’ tags where
appropriate
Pillar #2: Website Design
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Week #2: Keyword Research
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On-site Optimization• <a
href=http://www.buildyourownbusiness.biz> rel=“nofollow”>About Us</a>
Pillar #2: Website Design
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More Site Architecture Tips• Stick to one specific topic each
week• Have a logical progression• Less is sometimes more when it
comes to conversion rates• One call to action
Pillar #2: Website Design
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Precise Relevance of Each Page• One subject for each page• Aimed at relevant readers• Designed with search engines in
mind
Pillar #2: Website Design
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Improving Conversion Rates• What is your goal per visitor?• How do you measure your goals?• Capture contact details• Test different page copy
Pillar #2: Website Design
Copyright © www.13pillars.com
……………………………………………………………………………………………………………………………………………………………………………………………………………..
Pillar #2: Website Design• Behind the scenes coding• Navigation structure• On-site optimization• Precise relevance of each page• Improving conversion rates
Pillar #2: Website Design
Copyright © www.13pillars.com
……………………………………………………………………………………………………………………………………………………………………………………………………………..
Pillar #2: Website Design
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