Webmarketing - LinkedIn

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LinkedIn

Relationships Matter

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Agenda

• Facebook– Facebook Page– Facebook Adds

• LinkedIn– What is LinkedIn ?– How to use LinkedIn?

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What’s LinkedIn

• World’s largest professional network.• LinkedIn has over 70 million members in

over 200 countries.• A new member joins LinkedIn

approximately every second, and about half of our members are outside the U.S.

• Executives from all Fortune 500 companies are LinkedIn members.

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Some random facts

• The average number of LinkedIn connections for people who work at Google is forty-seven.

• The average number for Harvard Business School grads is fifty-eight

• People with more than twenty connections are thirty-four times more likely to be approached with a job opportunity than people with less than five.

• All 500 of the Fortune 500 are represented in LinkedIn. In fact, 499 of them are represented by director-level and above employees.

• Read more:– http://blog.guykawasaki.com/2007/01/ten_ways_to_use.html#ixzz0gxmLOMHF

Profile• Picture• Friendly Name• Current position• Status• Background• Education• Websites• Twitter• Public Profile

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Facebook vs. LinkedIn

• Weekend Pictures• Current Job Status

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Facebook vs. LinkedIn

• What’s on your mind ?• What are you doing?

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Body

• Summary

• Activity

• Experience

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Facebook vs. LinkedIn

• Content :Which Social Network is better for business ?

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Quick Get Started

• Establish your Professional Profile • Stay in Touch with Colleagues and Friends• Find Experts and Ideas• Explore Opportunities

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Establish your Professional Profile

• Look for the right Groups• Join• Participate

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How to use it ?

Add presence

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LinkedIn Ad Campaigns

• Find the EXACT customers you are looking for !• Target a Specific Audience• By geography• By job function and seniority• By industry and company size• By gender and age

The LinkedIn Professional At A Glance

Average Age 41

Household Income $109,703

Male 64%

Comp Index Rank

HHI $100K+ 53.5% 210 1

Own Smartphone/PDA

34% 430 1

College Grad/Post Grad

80.1% 156 2

Business Decision Maker

49% 185 13

EVP/SVP/VP 6.5% 317 4Source: @plan Summer 2008

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Direct Adds

LinkedIn Delivers Small Business

Percent of Audience In Companies with Fewer Than 50 Employees

0

5

10

15

20

25

LinkedIn Forbes WSJ BusinessWeek CNNMoney

Source: @plan Summer 2008

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Your Target AudienceLinkedIn Delivers Business Consulting

Decision Makers

Percent of Audience Who Are Business Consulting Services Decision Makers

0

5

10

15

20

LinkedIn BusinessWeek WSJ Forbes CNNMoney

Source: @plan Summer 2008

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Set Budget & Price

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Tracking Results

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10 things to do with it

1. Increase your visibility.

People would much rather work with people who their friends know and trust

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10 things to do with it2. Improve your connectability.

You should fill out your profile like it’s an executive bio, so include past companies, education, affiliations, and activities.

10 things to do with it1. Increase your visibility.2. Improve your connectability.

3. Improve your Google PageRank.

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10 things to do with it4. Enhance your search engine results.

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Instead of the default :“My Company” Website click on Edit and then click on Other.  Type in a keyword phrase that describes how people can search to find your business

 Be sure to optimize your LinkedIn profile as soon as possible before your next client enters your main keyword(s) and finds your competition.

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10 things to do with it

5. Perform blind, “reverse,” and company reference checks.

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10 things to do with it

6. Increase the relevancy of your job search.Use LinkedIn’s advanced search to find people with educational and work

experience like yours to see where they work

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10 things to do with it

7. Make your interview go smoother.

LinkedIn Members Are In The Groundswell

Online Activity: Seek/ Give Advice Last 30 Days

05

10152025303540

LinkedIn BusinessWeek Forbes CNNMoney WSJ

Source: @plan Summer 2008

Over

1,900,000

LinkedIn Members Looked For or Gave Advice Online Last Month

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10 things to do with it

8. Gauge the health of a company.• Do an advanced search for a company (uncheck “Current

Companies only”). You will find the rate of turnover and if people are abandoning ship.

8. Gauge the health of an industry.– Learn more by finding people who work for competitors or

failed companies.

9. Track startups.– Find out who is doing new startups by searching for “stealth”

or“new startup.” Sort by degrees to see people closest to you first.

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+ a couple more

• Check out 100+ Smart Ways to Use LinkedIn• Business Development / Marketing / Sales• Career Management• Job Search• Recruiting• Growing Your Network• Keeping in Touch• Meeting Face-to-Face• Organizing and Extending Groups• Search Specific Jobs / Industries

Success Story

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Activity

• Create LinkedIn account • Add group members• Add and become a happy society