Transcript
General Presentation
Today’s challenges
Information overload Matching consumers and advertisers Personal advice not general answers
NEED FOR SIMPLICITY Example: mobile providers
…some of them offering +10 tariff plans
SEARCH FOR INFORMATION
HOW IT USED TO BE
2008
SHOWING ADS
LOOKING FORINFORMATION
10
11
CONSUMERSWant
information
ADVERTISERSWant
the
rightconsumers
A PRICE
COMPARISON
WEBSITE
12
1. People fill in personal data and needs
2. They compare the different rates
3. If they apply, the advertiser pays for the lead
How it works
Our mission• Our business is about helping consumers sort
through the overload of information they face when making many important purchases in their lives. We will help consumers compare more easily and buy more wisely through the use of our comparison website
• To make it work in Belgium…
Our business model
Consumer focusConsumer Fair
Advertiser focus80% of companies
Neutral
Honest
Transparent
Who are we…• An 8 week old company with big ambitions
• To be the clear leader in the financial leads business• With at least a 40-50% market share• And a strong consumer image
• Founders• Bryan Cassady• Patrick Van Lammeren• Wendy Wong• Ewoud Huysmans
The Belgian Challenge• Skeptical consumers• Not used to buying financial services on line• A small market (less € for development)• No sites that have succeeded yet
Our plan: Info + Action
What we will offer…
• Free Opportunities to provide information in our advertiser section
• Pay per click leadsPrice similar to google adwords, but more motivated consumers
• Free comparisons for your products
• Highly qualified pay per click leads. Price similar to direct mail, but conversion rates much higher
The bottom line for you• A powerful way to reach consumers when
they are interested in buying• Lower customer acquisition costs• A place to sell more than just the lowest price
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