Transcript
Lauren WilsonDigital Media Field Manager, NAACP(202) 559-9617@loryn24 on Twitter
Twitter 101
Digital Organizing for Social Change
What is Social Media?
• Conversations that are taking place online through the use of online tools
What is Twitter?
• Popularized by what is known as “micro-blogging”– Communications Occurs via “Tweets”: text-based
posts of up to 140 characters– Users receive updates from other people’s Twitter
feed by following them; other twitter users can subscribe to your tweets by following you.
Who uses Twitter
• 25% of Twitter users are black• Twitter is a great way to broaden your
audience, participate in conversations about issues that effect your community, and get the word out about events and campaigns your branch is working on
A Lesson in Social Media
Happy Founders Day, @NAACP. #justice
Twitter Lingo
• Mention: Use when one user wants to directly reply or refer to another user
Twitter Lingo
• ReTweet (RT): Repeating what someone else has said while giving them credit for saying it first.
Twitter Lingo
• Hashtag (#): Use when you want to discuss a specific topic or engage in a live conversation during an event.
Twitter Best Practices
• Engage with your audience in a variety of ways – don’t post only event info or only articles
Twitter Best Practices
• Engage with discussions already happening on twitter about issues you’re working on through the use of hashtags
Twitter Best Practices
• Share the spotlight: share articles and links, ask questions, respond to people who mention you
Twitter Best Practices
• Don’t inundate your followers
Contact
I am here to help! Feel free to contact me.Lauren Wilson, Digital Media Field Manager
Email: lwilson@naacpnet.orgOffice: (202) 559-9617
Cell: (443) 676-7503Twitter: @loryn24
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