Webinar Thinking gamification for product managers With Hrishikesh Kunte Product Manager Quikr.com

THINKING

GAMIFICATION

FOR PRODUCT

MANAGERS

- BY HRISHIKESH KUNTE, MBA UCBERKELEY, GAP, CPM, GAMIFICATION EXPERT

E:HRISHIKESHKUNTE@GMAIL.COMCOPYRIGHTS HRISHIKESH ANIL KUNTE

WHAT EXACTLY IS GAMIFICATION?

A BUZZ WORD?

JUST ANOTHER NEW TERM?

A FAD?

MAGIC WAND WHICH ADDS FUN?

OR IS IT CREATING A GAME?

COPYRIGHTS HRISHIKESH ANIL KUNTE

SCIENTIFICALLY

GAMIFICATION IS THE USE OF GAME

THINKING AND GAME MECHANICS IN A

NON-GAME CONTEXT TO ENGAGE USERS

AND SOLVE PROBLEMS

COPYRIGHTS HRISHIKESH ANIL KUNTE

SCIENTIFICALLY

GAMIFICATION IS THE USE OF GAME

THINKING AND GAME MECHANICS IN A

NON-GAME CONTEXT TO ENGAGE USERS

AND SOLVE PROBLEMS

COPYRIGHTS HRISHIKESH ANIL KUNTE

SCIENTIFICALLY

GAMIFICATION IS THE USE OF GAME

THINKING AND GAME MECHANICS IN A

NON-GAME CONTEXT TO ENGAGE USERS

AND SOLVE PROBLEMS

COPYRIGHTS HRISHIKESH ANIL KUNTE

GAME DESIGN ELEMENTS

GAME MECHANICS

Drive, measure, & reward high value behaviors

with smart gamification

POINTS

LEVELS

100 PTS

COPYRIGHTS HRISHIKESH ANIL KUNTE

GAME DESIGN ELEMENTS

REPUTATION MECHANICS

Elevate user status across all your communities

of engagement BADGES

LEADERBOARDS

COPYRIGHTS HRISHIKESH ANIL KUNTE

GAME DESIGN ELEMENTS

SOCIAL MECHANICS

Socialize, recommend, and notify users about

contextually rich behaviors

FEEDBACK

CHALLENGES

COPYRIGHTS HRISHIKESH ANIL KUNTE

LEADS TO SAPS

STATUSACCESS

POWER

STUFF

COPYRIGHTS HRISHIKESH ANIL KUNTE

GETTING STARTED

1. PROVIDE REWARDS

2. IMPLEMENT PROGRESS BAR

3. USE VIRTUAL CURRENCY

4. PIT THE PLAYERS AGAINST EACH OTHER

COPYRIGHTS HRISHIKESH ANIL KUNTE

CORE GAME ENGAGEMENT

LOOP

MOTIVATION

ENGAGEMENT

COPYRIGHTS HRISHIKESH ANIL KUNTE

GAMES

PLAY

COPYRIGHTS HRISHIKESH ANIL KUNTE

SIMPLY PUT

COPYRIGHTS HRISHIKESH ANIL KUNTE

GAME = STORY

START

INTERMISSION

END

FILM STORY

COPYRIGHTS HRISHIKESH ANIL KUNTE

PRODUCT = STORY

BECAUSE :

GAME = STORY

GAME = PRODUCT

PRODUCT = STORY

COPYRIGHTS HRISHIKESH ANIL KUNTE

PRODUCT MANAGER = STORY TELLER

COPYRIGHTS HRISHIKESH ANIL KUNTE

WHERE PRODUCT LACK ?

PLAYER

GAME PRODUCT

ACTIONS

RULES

PERFORMANCE

GOALS

SKILLS -> TIME

USERS

ACTIONS

PERFORMANCE

GOALS

COPYRIGHTS HRISHIKESH ANIL KUNTE

WHAT IF?

COPYRIGHTS HRISHIKESH ANIL KUNTE

8 CORE GAME PRINCIPLES A PRODUCT

MANAGER SHOULD

CONSIDER

COPYRIGHTS HRISHIKESH ANIL KUNTE

1.KNOW YOUR TARGET AUDIENCECOPYRIGHTS HRISHIKESH ANIL KUNTE

PLAYER TYPES

KILLERS''Defined'by:'A"focus"on"winning,"rank"and"direct"P2P"compe77on."''

Engaged'by:'Leaderboards,"Ranking,"Compe77on,"Power"

ACHIEVERS))Defined)by:)A""focus"on"a*aining"status"and"achieving"preset"goals"quickly"and/or"preset"goals.")Engaged)by:)Achievements,"Pursuit"of"Excellence"

SOCIALITES)!Defined)by:)A!focus!on!socializing!and!a!drive!to!develop!a!network!of!friends!and!contacts.!!Engaged)by:))Info8feeds,!Friends,!Chat,!Rela>onships!

EXPLORERS((Defined(by:(A"focus"on"exploring"and"a"drive"to"discover"the"unknown."(Engaged(by:(Discovery,"Obtaining"Knowledge""

COPYRIGHTS HRISHIKESH ANIL KUNTE

2.EASY TO ONBOARD,HARDER TO MASTERCOPYRIGHTS HRISHIKESH ANIL KUNTE

3.BREAK MONOTONYCOPYRIGHTS HRISHIKESH ANIL KUNTE

4.DESIGN FOR 3 STAGES OF USER LIFE CYCLES

INTERMEDIATE

NEWBIE

PRO

ON-BOARDING

HABIT-BUILDING

MASTERY

COPYRIGHTS HRISHIKESH ANIL KUNTE

5.DESIGN FOR PERSONAL + SOCIAL NEEDS

BUILD FUN IN THE CORE ACTIVITY LOOP

COPYRIGHTS HRISHIKESH ANIL KUNTE

6.FEEDBACK N PROGRESSIVE GOALSCOPYRIGHTS HRISHIKESH ANIL KUNTE

POSITIVE EMOTIONS RELATIONSHIP MEANING ACCOMPLISHMENT

7.DESIGN FOR ENGAGEMENT/FLOW

COPYRIGHTS HRISHIKESH ANIL KUNTE

COPYRIGHTS HRISHIKESH ANIL KUNTE

THE FLOW

HUMAN TEMPERAMENTS

COPYRIGHTS HRISHIKESH ANIL KUNTE

8.INTRINSIC VS EXTRINSIC MOTIVATION

COPYRIGHTS HRISHIKESH ANIL KUNTE

THANK YOU

COPYRIGHTS HRISHIKESH ANIL KUNTE

P.S. GAMIFICATION IS GOOD ONLY IF ITS A SUSTAINED EFFORT IN ORDER TO

SOLVE A PROBLEM

E:HRISHIKESHKUNTE@GMAIL.COMHRISHIKESH KUNTE