Webinar: Are your users suffering from "metrics confusion"?

Eliminate Metrics ConfusionAre your users spending more time arguing than analyzing?

Today’s Agenda

What is “metrics confusion”?

Industry trends

Why “metrics confusion” occurs?

Eliminating “metrics confusion”

Keys to eliminating “metrics confusion”

Next Steps

What is “metrics confusion”?

In the quest for innovation, companies continuously collect and analyze ever increasing amounts of data.

Valuable information is wasted in companies because employees don't describe or understand information in the same way across the organization.

But what if a company has already collected the most valuable information and doesn't realize it?

Increased occurrence of:» User Misunderstandings

» Duplicate research efforts

» Reduction in innovative ideas

Why?» Because most meetings are

about understanding where the numbers came from

» NOT analyzing the numbers and taking action or making decisions

What is the impact of “metrics confusion”?

Metrics Confusion: What is an “employee”?

CFO needs to know the current headcount (or number of employees). The result depends on who you ask:

» Benefits Staff: people eligible for benefits

» HR Operations: labor resources including contract staff

» Recruiting Staff: current employees plus open headcounts

» Controller: people being paid in payroll

Metrics Confusion: What is a “product shipment forecast”?

Business Unit definition conflict for “fiscal month” and/or “product” drive inaccuracies:

» Regional Business Unit: » Fiscal month: 15th to 14th » Product: revenue producing & promotional products

» New Acquisition: » Fiscal month: 20th to 19th

» Product: all products

» Remaining Business Units:» Fiscal Month: Calendar Month» Product: 50% of business units included promotional products and all

included revenue producing products

How pervasive is “metrics confusion”?

The confusion over business language will likely be one of the primary reasons more than 35% of the top 5,000 global companies will regularly fail to make insightful decisions about significant changes in their business and markets.

Gartner, Predicts 2009: Business Intelligence and Performance Management will Deliver Greater Business Value, Dec. 18, 2008.

Over 80% of respondents identified the driver for BI as “improving the quality of decision making”.

Yet more than 50% of respondents couldn’t ask the questions they needed answered from BI Solutions.

National Computing Center: Principa, Business Intelligence, Results of the Rapid Survey.

Standardizing language and reporting data so that it's not only accessible but comprehensible to diverse groups within a company can help reduce misunderstandings, eliminate duplicative research efforts, and increase innovative ideas by constantly bringing in fresh perspectives.

Wall Street Journal, Staring you in the face, Sept 22, 2008.

Metrics Confusion: Are your users arguing or analyzing the metrics?

Legacy of BI is “cobbled” together

User Access

Dashboards, Scorecards, ReportsAd-hoc query & reporting, OLAP

TargetDataMaster Data, Staging Structures

Data Marts, Data Warehouse

Data Movement & Quality

ETL, Data Quality

SourceDataApplication Specific DBs

at is b

Most companieshave provided users

with 6-10BI Tools

Confusion is a bi-product of current delivery process

How are terms captured?» Proprietary tools

Who reviews them?» Project sponsors (sometimes)

What is done once reviewed?» Put on network share (never to be seen again)

How is the term developed?» Silo’ed development - leveraged by one project (not the

enterprise)

Reporting often an after thought

User Access

TargetData

SourceData

DeployTestBuildDesignAnalysisRequirements

ETL Modules

in PowerCenterby ETL Developer

Report

in Crystal ReportBy Developer

Tables

in Oracleby DBA

Look at data

in Application Database

at is b

How is it being built?

Reporting not enterprise focusedbuild baby, build!

User Access

TargetData

SourceData

ETL Modules

in OWBby ETL Developer

Report

ExcelBy Developer

Tables

in Oracleby DBA

Look at data

ETL Modules

in COBOLby ETL Developer

Report

CognosBy Developer

Tables

in DB2by DBA

Look at data

ETL Modules

in Microsoft SSISby ETL Developer

Report

Report ServicesBy Developer

Tables

in Microsoft SQLby DBA

Look at data

ETL Modules

in PowerCenterby ETL Developer

Report

Crystal ReportBy Developer

Tables

in Oracleby DBA

Look at data

ETL Modules

in Visual Basicby ETL Developer

Report

BrioBy Developer

Tables

in Accessby DBA

Look at data

ETL Modules

in Focusby ETL Developer

Report

WebFocusBy Developer

Tables

in DB2by DBA

Look at data

at is b

How is it being built?

Spreadmarts (In Excel)user based data integration

Gartner:Enterprise Information Management Focus

Need for a set of processes for cross-functional and cross-enterprise BI, specifically:

» Common definitions and business rules

» Ability to reconcile and map out the locations, representations, and hierarchies associated with information

» Ability to manage changes across multiple sources and repositories

The platform for Agile Business Intelligence Delivery & Alignment of Business Metadata

Bridging the business-IT communications gapAligning your common business language

AlignmentProcess Management & Oversight

ProjectArtifact

ApprovalProcess?

ApprovedProjectArtifact

Refinement Process

Approved

Rejected

AlignmentRoles in Balanced Insight Consensus®

ProjectArtifact

ApprovalProcess?

ApprovedProjectArtifact

Refinement Process

Approved

Rejected

Contributor Approver Consumer

Facilitator

Approval ProcessMulti-step approval process or workflow

ApproversTeam

Approval Process

Facilitators

Automating the alignment process

A product, platform, or service that our company sells or intends to sell to customers to generate revenue.

Should be “customer or prospect”

ApprovalProcess?

Facilitated Resolution

I like the word “offering” as a more succinct way to say “product/platform or service.”

Dashboard

Reports

Analysis

consensusaligns your

BI Solutionsacross the enterprise

consensusintegratorTM

BI Solutionsfrom a common business language

DimensionsHierarchiesFacts

Naming StandardsType StandardsTaxonomiesBusiness TermsRelationships

SourceTables/Columns

User Access

TargetData

SourceData

RepositoryArtifacts

Data Mart & WarehouseTables/Columns

Transformation Rules & Orchestration

Potential Project Artifacts

Keys to eliminating “metrics confusion”

How are terms captured?» An open, cross project, cross BI platform repository

Who reviews them?» Cross functional, cross regional stewards

What is done once reviewed?» Made accessible across the enterprise (BI Wiki) and

deployed in BI Platforms

How is the term developed?» Leveraged across the enterprise (all projects)» Reuse across projects and platforms» Establish a common business language

Collaborative Delivery & Alignment

The platform for Agile Business Intelligence Delivery & Alignment of Business Metadata

Next Steps

Try» Online edition

Personalize» Contact for a personalized presentation/demo for

you or your company

More information» Send me some details and whitepaper

http://www.balancedinsight.com

Webinar: Are your users suffering from "metrics confusion"?

consensusaligns

datain application

business intelligence

metrics confusion

terms captured

valuable information

term developed

fiscal month

Business

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