Web Wide Architecture

WEB WIDE ARCHITECTURE

THE COLLAPSE OF DOT-COM EMPIRES

Background

1997: Notepad Web Design 2002: Dreamweaver 2004: Adobe Photoshop 2006: Drupal 2007: Facebook Platform 2009: Frontpage?

web wide architecture | death to dot-com empires | melissacheater.com

So what is IA?

“The art and science of organizing and labeling web

sites, intranets, online communities, and software to

support findability and usability” - IAI

So what is IA?

A specialized skill set … that has some degree of origin in the

library sciences.- wikipedia

Why is IA important?

web wide architecture | death to dot-com empires | melissacheater.com

web wide architecture | death to dot-com empires | melissacheater.com

web wide architecture | death to dot-com empires | melissacheater.com

web wide architecture | death to dot-com empires | melissacheater.com

web wide architecture | death to dot-com empires | melissacheater.com

web wide architecture | death to dot-com empires | melissacheater.com

web wide architecture | death to dot-com empires | melissacheater.com

web wide architecture | death to dot-com empires | melissacheater.com

85% of students rely on links/menus to find information on your site; 15% use site search tool - E-Expectations 2009

Why is IA important?

web wide architecture | death to dot-com empires | melissacheater.com

88% of students said they would drop a school from their search or be disappointed with a school if that institution's web site did not have the content they needed - E-Expectations 2009

Why is IA important?

web wide architecture | death to dot-com empires | melissacheater.com

web wide architecture | death to dot-com empires | melissacheater.com

web wide architecture | death to dot-com empires | melissacheater.com

web wide architecture | death to dot-com empires | melissacheater.com

web wide architecture | death to dot-com empires | melissacheater.com

web wide architecture | death to dot-com empires | melissacheater.com

web wide architecture | death to dot-com empires | melissacheater.com

Why is IA Important?

Source: Semantic Studios Cost of finding (time, frustration)

Cost of not finding (bad decisions, alternate channels)

Cost of construction (staff, technology, planning, bugs)

Cost of maintenance (content management, redesigns)

Cost of training (employees, turnover)

Value of education (related products, projects, people)

Value of brand (identity, reputation, trust)

Architecting Ivey | Current Arch

51 LINKS

Architecting Ivey | Duplicates

51 LINKS

What are they clicking?

Architecting Ivey | Current Arch

Homepage Entrance Paths

Architecting Ivey

51 LINKS

13 receive minimum 5% of total clickthroughs

13 LINKS80% of clicks

38 LINKS20% if clicks

3 LINKS65% of clicks

48 LINKS35% of clicks

So, we’ll keep those then.

What do they visit?

So, we’ll keep those too.

And what are they looking for?

Then we looked to our peers

Look to your Peers

Look to your Peers

Look to your Peers

Look to your Peers

What do we want?

ProgramsInside TrackDiscover IveyAlumni Portal

Architecting Ivey | Redesigned

The dot-com empire

web wide architecture | death to dot-com empires | melissacheater.com

Architecting Ivey | Redesigned

twitter.com #iveylinkedin.com/alumnigroup

ivey.ca

ivey.ca/discoverivey.ca/news

ivey.ca/emba

ivey.ca/hba

ivey.ca/mbatwitter.com/nikihealeyivey

twitter.com/iveycampaign

twitter.com/iveyalumni

twitter.com/iveymbastudents

twitter.com/richardiveynews

twitter.com/ivey_mba

facebook.com/iveymsc

facebook.com/iveymba

facebook.com/iveybusiness

twitter.com/tony_rizzi

twitter.com/jdenniston

facebook.com/2013group

facebook.com/2014group

facebook.com/2015groupfacebook.com/alumnigroup

facebook.com/currentmba

twitter.com #iveymba

linkedin.com/torontoalumni

linkedin.com/vancouveralumni

youtube.com/iveysmba

youtube.com/iveyhba

youtube.com/TheIveyExecutiveMBA

youtube.com/iveybusiness

youtube.com/westernu

itunes

flickr.com/iveybusiness

facebook.com/reconnectfacebook.com/iveymsc

Twitter.com/jamieedwardsivey

twitter.com/IveyNewsroom

Delicious.com/iveyinthenews

youtube.com/emba

feedburner.com/intouchfeedburner.com/iveynews

Architecting Ivey | Web Wide

web wide architecture | death to dot-com empires | melissacheater.com

MBA

Blog http://iveymbaadmissions.blogspot.com/

Facebook http://www.facebook.com/iveymba

YouTube http://www.youtube.com/iveysmba

Twitter http://www.twitter.com/ivey_mba

Flickr

Architecting Ivey | Web Wide

web wide architecture | death to dot-com empires | melissacheater.com

Platform Corporate MBA

Blog http://iveymbaadmissions.blogspot.com/

Facebook http://www.facebook.comk/iveybusiness

http://www.facebook.com/iveymba

YouTube http://www.youtube.com/iveysmba

Twitter http://www.twitter.com/richardiveynews

http://www.twitter.com/ivey_mba

Flickr

Architecting Ivey | Web Wide

web wide architecture | death to dot-com empires | melissacheater.com

Platform Corporate MBA Executive MBA

Blog http://iveymbaadmissions.blogspot.com/ Facebook http://www.face

book.comk/iveybusiness

http://www.facebook.com/iveymba YouTube http://www.youtube.com/iveysmba

http://www.youtube.com/theIveyExecutiveMBA

Twitter http://www.twitter.com/richardiveynews

http://www.twitter.com/ivey_mba

http://www.twitter.com/jamiedwardsivey Flickr

Architecting Ivey | Web Wide

web wide architecture | death to dot-com empires | melissacheater.com

Platform Corporate Media Relations

MBA Executive MBA

Blog http://feedburner.google.com/richardiveynews

http://iveymbaadmissions.blogspot.com/

Facebook http://www.facebook.comk/iveybusiness

http://www.facebook.com/iveymba YouTube http://www.youtube.com/iveysmba

http://www.youtube.com/theIveyExecutiveMBATwitter http://www.t

witter.com/richardiveynews

http://www.twitter.com/iveynewsroom

http://www.twitter.com/ivey_mba

http://www.twitter.com/jamiedwardsivey

Flickr

etc…

Architecting Ivey | Redesigned

Architecting Ivey | Social

web wide architecture | death to dot-com empires | melissacheater.com

Architecting Ivey | Discover Section

web wide architecture | death to dot-com empires | melissacheater.com

Architecting Ivey | MBA Section

web wide architecture | death to dot-com empires | melissacheater.com

web wide architecture | death to dot-com empires | melissacheater.com

web wide architecture | death to dot-com empires | melissacheater.com

web wide architecture | death to dot-com empires | melissacheater.com

web wide architecture | death to dot-com empires | melissacheater.com

web wide architecture | death to dot-com empires | melissacheater.com

Web Wide Experience

Consistent look & feel across all platforms

Navigation that includes all platforms

Web Wide Content

web wide architecture | death to dot-com empires | melissacheater.com

Next Steps

Web Wide ContentSocial CMS

web wide architecture | death to dot-com empires | melissacheater.com

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