Web-to-Print, dynamic publishing and advanced cross media ... · publishing and advanced cross media solutions. Online Print Solutions eCommerce, Cross Media and Dynamic Publishing.

Web-to-Print, dynamic publishing and advanced cross media solutions.

Online Print SolutionseCommerce, Cross Media and Dynamic Publishing

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Highlights

• SingleintegratedplatformcoveringWeb-to-Printstorefronts,jobsubmission,variabledataandcrossmediamarketing

• Supportforthemanagementofco-marketingdollarsandspendinglimits

• IntegrationtocustomerERPorCRMapplicationssuchasSAP®,Ariba®,Salesforce®,PeopleSoft®andOracle®Financials

• IntegrationtoEFIMISsolutions

• Unlimitedbrandedstorefronts,PURLsandemails

• Corporateidentityandbrandingisprotectedbyconsistentuseoflogos,typefacesandpredetermineddesignlayouts

• Automatedestimatesreduceyouroperatingcostsbyavoidingredundanciesandnon-contractpurchases

• Throughthird-partypartners,EFIOPSprovidesliveCASScertificationandpresort

• OnlinepaymentsthroughPayPal,CybersourceandAuthorize.net,forexample,eliminatethehassleofinvoicingandtrackingpayments

The profit is in the detailsEFI™OnlinePrintSolutionsisacustomisableplatformwithafullrangeofsolutionsfromcorporatestorefronts,retailsitesandonlinedesignthroughtovariabledataprintingandadvancedmultitouchcrossmediacampaigns.

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“ The EFI OPS platform has contributed significantly to the rapid growth DataPrint Initiatives has experienced over the last four years. It gives us the tools to compete for and win a major national account where technology is increasingly a key component.”DAnFOSTER,CEO,DATAPRInTInITIATIvES

Our solutions:OPS OrderDeskWeb-To-Print

Acentralonlineorderingfacilityforfulfilment,andon-demandandtemplateitemssuchasforms,salescollateralorstationery.

OPS NexJobJob Submission and Pricing Calculator

ConvertsvirtuallyanyfiletypeintoaPDFontheserverandpresentsittotheuserforvisualapprovalwithjobpricingbasedonfinishingoptions.

OPS PitStopFile Preflighting

Preflightstheincomingfileformissingfonts,lowresolutionimageryandmore.

OPS GroupCanvasDynamic Design

Adynamiccollaborativepublishingplatformwithpowerfulgraphicdesignfeaturesidealforcorporate,marketingandretailprintenvironments.

OPS LiveSessionReal-Time Collaboration

Advancedcollaborationcapabilitiesallowmultipleusersinremotelocationstodesignartworktogetherinareal-timevirtualteamenvironment.

OPS VWebCross Media Marketing

Enablesuserstocreatepowerfulmarketingcampaignscombiningvariabledatawiththeprecisionofwebandemailcommunication.

OPS SmartCampaignsAdvanced Drip Marketing

Enablesthedeploymentofadvancedmulti-touch,multilayeredcampaignsincludingdripmarketing.

OPS VisualTargetImage Personalisation

Addimagepersonalisationtoyourclients’onlineandofflinecampaignswithunlimitedimagesets.

OPS VPrintVariable Data Print Marketing

Allowsenduserstocreatevariabledatamarketingcampaignsforcirculation..

CROSSMEDIAMARkeTIng

WEb-TO-PRInTSToReFRonTS

DynAMICPublIShIng

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OPSOrderDeskAtthecoreoftheEFIOnlinePrintSolutionsplatformisOPSOrderDesk,thecentralonlineorderingfacilityforfulfilmentofon-demandprinting.OPSOrderDeskisaweb-based,Web-to-Print(W2P)solutionthatenablesbuyerstoselectitemstheywishtopurchasefromapredefinedlist,viewpricing,determinethequantityandspecificationsandpaywithacreditcard.

OPSOrderDeskgoesbeyondjustbeinganeasytousewebstorefrontforWeb-to-Printbecauseitcan:

• Offeraccuratestocklevelsforstaticitemswhichcaneasilybemanagedbytheuserandsupplier

• Providemultilevelorderapprovalframework

• becustomisedandbrandedforeachindividualclient

• Deliverafullycustomisablereportingengine.ReportscanbescheduledtorunandmadeavailabletotheenduserclientsaseitherMSWord,MSExcel,PDForHTML

OPSnexJob(optional)OPSOrderDeskismadeevenmorerobustwiththeadditionofOPSnexJob,ajobsubmissionandquotingtool.Fornon-templateditemsenduserscansubmitartworkinvirtuallyanyfileformatandnexJobconvertsthedocumentintoaPDFandpresentsthatPDFtotheuserforavisualapproval.

OPSnexJobalsoprovidesacomprehensivequotingfunction.Userscaneitherinstantlygenerateaquote,orforitemsthatneedtobeestimatedofflineuserscanrequestaquote.Thiswillthennotifytheprinteroftherequestwheretheycaninputthepricing,turnaroundtime,etc.OncedoneOPSnexJobwillautomaticallyemailtheuseraformalquoteaseitheraWordorPDFdocumentalongwithalinktoacceptorrejectthequote.

OPSPitStop(optional)OPSPitStop(optionalwithpurchaseofOPSnexJob),preflightstheincomingfiles.

Web-to-Print

users can edit and proof items from a product catalogue.

users can submit native files and have them returned as a PDF.

The oPS imposition engine allows files to be automatically laid-up for gang runs.

Advanced reporting for both the client and the printer.

Powerful approval structures.

oPSoRDeRDeSk

PDF

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OPSGroupCanvasOPSGroupCanvasisadynamiccollaborativepublishingplatformthatprovidestheflexiblecapabilitiescustomersneedtoproduceanytypeofvariabledocument.

Dependinguponthetemplaterules,usersareempoweredtoedittext(font,colour,size,etc.),images(crop,resize,applyeffects)orpagelayoutsdirectlyonthepageusingtheEFIOPSdesigninterface.Ifgiventheneededpermissions,userscanalsodrawtextorimageboxes.

OPSGroupCanvasalsohasadvancedfeaturesformulti-pagedocumentssuchasbrochuresandnewsletterswithsupportforflowingtextbetweenpages(pagination).ThroughthePageManagersectionuserscanrearrangethepageorderandaddanddeletepages.

OPSLiveSessionTheOPSLiveSessionmoduleenablesadvancedcollaborationcapabilitiesallowingmultipleusersinremotelocationstodesignartworktogetherinareal-timevirtualteamenvironment.Onceaninviteduserjoinsadesignsession,allparticipantsviewthesamescreenandcanallmakedesignchangestoeitheraprintedpieceoranHTMLpage.

Dynamic publishing

With built-in Instant Messaging and VoIP conference calls, it has never been easier for groups to successfully collaborate.

All areas of a template can be locked down or opened up to customisation depending upon template rules.

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Cross media marketingOPSvPrintOPSvPrintprovidestheuserswithapowerfulvariabledataprint(vDP)enginefordeliveringpersonalisedcommunications.Theworkflowbeginswiththeuserselectinganartworktemplate,specifyingtheareasthatarevariable,andeitheruploadingtheirdatafileorselectingapreviouslist.Alternatively,throughseamlessintegrationwithdatavendorssuchasAccuData,theusercanpurchasealistonlineandapplythatdata.

ThroughtheEFIOnlinePrintSolutionsrulesengine,userscanspecifyadvanceddatarulesthatcontrolthemessagingeachrecipientreceives.

FilescanbeoutputintoarangeofformatsincludingoptimisedPDFandindustrystandardPPML.

optimised for mail

Toensureanoptimalworkflowforboththeenduserandtheprinter,throughintegrationwithmailsoftwarevendorssuchasSatoriSoftware,EFIOPScanperformaliveCASScertificationonthedataendusersapplyandcanevenpresorttheoutputformaximumpostaldiscounts.

OPSvWebOPSvWebisacrossmediasolutionthatenablesuserstocombinethereachofvariabledataprinting(vDP)withtheprecisionofwebandemailcommunicationtocreatepowerfulmarketingcampaigns.AmongthemarketingactivitiesthatOPSvWebenablesarecampaignsutilizingvariabledataprint,personalisedURLs(orPURLS)andtargetedemails.

TheOPSvWebworkflowbeginswiththeuserselectingaprintorwebartworktemplate(orcreatingonefromscratchusingOPSGroupCanvas).Afterspecifyingtheareasthatarevariable,theuseruploadsthedatafile.OPSvWebthenmapsthefieldsontheartworktothefieldsinthefile.ThroughtheOPSvWebrulesengine,differentimagesortextcanbeinsertedautomatically,dependinguponspecifiedcriteriasuchasgender,locationorpurchasinghistory.TheuseristhenpresentedwiththefinalprintorHTMLpageforproofing.

With oPS VWeb you can:

• Expandmarketreach

• Increaseresponserates

• Enhancecustomerrelationships

• Capturevaluablecustomerdata

Items such as text, images and background can be swapped based upon criteria such as age, sex, income or location, for example.

oPS VWeb is the only cross media application on the market that gives end-user clients the power to create campaigns.

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OPSSmartCampaignsOPSSmartCampaignssupportsdripmarketing,allowinguserstocreateanddelivermultitouch,multilayeredmarketingcampaignsandoptimisescampaignsinreal-time.

WithOPSSmartCampaigns,youcan:

• Launchfullcampaigns(includingemail,printandSMS)withmultipleofferingsandwatchwhileOPSSmartCampaignsmonitorsresultsandmakesadjustmentsbasedsuccessrates

• Createasingletestcampaignthatcanserveupdifferentcontenttotrialrecipients,testingdifferentstyles,colours,layoutsorcontentwhileprovidingvisibilityoftheresultsonasinglescreen

• Add/removerecipientsto/fromcampaignsbasedontheirinteractionwithyourmessages

• DeliverleadstosalesrepsviaemailorSMSnotificationsbasedonprospects’activities

• Drilldowntoanindividualuser-level,touchoractivityusingtheadvancedreportingcapabilities

OPSvisualTargetOPSvisualTargetcanbeaddedtothebaseplatformtoenableuserstoaddimagepersonalisationtotheirendclients’onlineandofflinecampaigns,suchasdirectmailorcrossmedia,inadditiontotheirversionedmaterial(i.e.brochuresandholidaycards).Userscanbegiventheabilitytochoosebetweenmultiplethemesonthefly,includingwritinginthesandorusingcloudstowriteinthesky.

OPSvisualTargetallowsforunlimitedimagefontstobeaddedtothesystemandcanbeeasilyappliedtoanytemplate,includingexistingtemplates.Imagefontscanalsobeappliedtoprinttemplates,emailandPURLtemplatesaswellasSMS.

oPS SmartCampaigns allows your clients to put their marketing campaigns on autopilot.

oPSSMART

CAMPAIgnengIne

nothinghereinshouldbeconstruedasawarrantyinadditiontotheexpresswarrantystatementprovidedwithEFIproductsandservices.

TheAPPSlogo,AutoCal,Auto-Count,balance,best,thebestlogo,bESTColor,biovu,bioWare,ColorPASS,Colorproof,ColorWise,CommandWorkStation,Copynet,Cretachrom,Cretaprint,theCretaprintlogo,Cretaprinter,Cretaroller,Docknet,DigitalStoreFront,Docbuilder,DocbuilderPro,DocStream,DSFdesignStudio,DynamicWedge,EDOX,EFI,theEFIlogo,ElectronicsForImaging,Entrac,EPCount,EPPhoto,EPRegister,EPStatus,Estimate,ExpressPay,Fabrivu,Fast-4,Fiery,theFierylogo,FieryDriven,theFieryDrivenlogo,FieryJobFlow,FieryJobMaster,FieryLink,FieryPrints,theFieryPrintslogo,FierySpark,FreeForm,Hagen,Inktensity,Inkware,Jetrion,theJetrionlogo,Lapnet,Logic,Mininet,Monarch,MicroPress,OneFlow,Pace,PhotoXposure,Printcafe,Pressvu,PrinterSite,PrintFlow,PrintMe,thePrintMelogo,PrintSmith,PrintSmithSite,Printstream,PrinttoWin,Prograph,PSI,PSIFlexo,Radius,Rastek,theRasteklogo,Remoteproof,RIPChips,RIP-While-Print,Screenproof,SendMe,Sincrolor,Splash,Spot-On,Tracknet,UltraPress,UltraTex,Ultravu,UvSeries50,visualCal,vUTEk,thevUTEklogo,andWebToolsaretrademarksofElectronicsForImaging,Inc.and/oritswhollyownedsubsidiariesintheU.S.and/orcertainothercountries.Allothertermsandproductnamesmaybetrademarksorregisteredtrademarksoftheirrespectiveowners,andareherebyacknowledged.

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