Web Content Management's (WCM) Role in the Quest for Mobile

Web Content Management's Role in the Quest for Mobile

SitefinityTelerik

Gabe Sumner

Product Manager

Telerik | Sitefinity CMS

@gabesumner

This session will answer two questions:

WHY does WCM need to address

mobile?

HOW can WCM address mobile?

WHY does WCM need to address

mobile?

Mobile is on course to overtake desktops

2009 2015E

2,000

1,600

1,200

800

400

This is clearly reflected in today’s headlines

And the “payoff” is becoming evident

Numerous businesses are enjoying the benefits of mobile engagement.

And we’re working out the “kinks”

* Source Foresee

Mobile experiences are nearly on par with desktop

However, look more closely…

Only the top online retailers are reporting these results

Other “top” websites paint a different picture

* Source Top 500 Guide – InternetRetailer.com

In fact, evidence suggests many of us are struggling

* Source Strangeloop

* Source Econsultancy

The Tale of Two Cities…

The opportunity is real.

The path to success is explored.

But many are struggling.

Why?(The answer is complicated, but lack of tooling is hurting us.)

We’re still climbing the adoption curve

We are here. And tools historically help bridge

this gap.

CMS needs do more than “talk” about mobile

Lack of tooling has resurrected the “webmaster”

Your Idea

DeveloperExecution

(Everything related to mobile must go through a “technology” gatekeeper)

HOW can WCM address mobile?

Responsive

Website

Mobile AppMobile Website

Device-Agnostic Experience

Device-SpecificExperience

There are three mobile strategies to

choose from

(Each has pros/cons and there are reasons to combine

strategies)

Responsive

Website

Responsive Grids

CSS3 Media Queries

Mobile App

HTML5 Mobile Apps

Cloud Services

Mobile Website

Device Detection

Device Redirection

Device-Agnostic Experience

Device-SpecificExperience

And behind each strategy are numerous technologies

CMS must evolve to help create & manage these

technologies

How can WCM address Responsive

Websites?One website that adapts to ALL devices.

Responsive Websites adapt to any screen

This technique is based on adaptive grids

This allows 2-columns to become 2-rows for small screens

And there are numerous frameworks for this task

However, these frameworks exist

outside the scope of the CMS

Instead, these grids should be infused into the WCM

This makes the WCM aware of content AND layouts

These layouts can then be adapted for different devices

Once the WCM is aware of the layouts, it can act on this information

Transformations can happen at a site-level or page-level

This enables different pages (or sections) of the website to transform differently.

Or hidden from specific devices

All of this is happening in the CMS, not in source code

And previews create awareness of the result

This gives content creators context about the mobile experience being created.

How can WCM address Mobile

Websites?Specially prepared website for specific devices.

Specialized experiences for specific devices

(Desktop Experience) (Smartphone Experience)

Device Detection & Redirection

Redirect specific devices to a specially prepared website

Browse the entire website using a mobile simulator

This allows the overall mobile experience to be tested in a variety of devices.

How can WCM address Mobile Apps?

Deployable to mobile app stores

Mobile Apps fetch data through Web Services

This “structured content” becomes accessible through a RESTFUL Web API’s

These data types should be established in the CMS

And the WCM should automatically generate Web API’s for accessing this data

Mobile Apps can then be generated for this data

Scaffold a CRUD-style Mobile App based on CMS-managed Content Types

Cloud Synchronization should be “built in”

Mobile Apps interact with cloud services instead of on-premise infrastructure

Cloud Services

Publish once to everywhere

Responsive

Website

Device Preview

Device Simulator

Layout

Transformations

Hidden Layouts

Mobile App

Module Builder

Hybrid App Builder

Development

Environment

Cloud Integration

Mobile Website

Device Preview

Device Simulator

Device Detection

Site Redirection

Device-Agnostic Experience

Device-SpecificExperience

How can WCM address mobile?

Thank YouGabe Sumner

@gabesumner

www.sitefinity.com

Sitefinity CMS

Telerik