Transcript
CET U.C. Berkeley 1
Internet Internet Web 0.0, 1.0, 2,0, 3.0 .... and BeyondWeb 0.0, 1.0, 2,0, 3.0 .... and Beyond
Bernt WahlIndustry Fellow
Engineering, U.C. Berkeley
CET U.C. Berkeley 2
Silicon Valley HistorySilicon Valley History
• Gold Rush, Movies, and Electronics
• Academic Excellence and Garages– De Forest – Vacuum Tubes (1906)– Hewlett- Packard – HP (1939) – SRI– Fairchild– Intel
Tsunghua University Program 3
Silicon Valley SuccessSilicon Valley Success
• Resources:– Excellent Academic Institutions:
• U.C. Berkeley & Stanford
– Culture - Gold Rush Mentality– Past Successes
• HP, Intel, and Oracle
– Ready Capital (VC Community)– Minimal Bureaucracy– Experienced Talent (from around the world)
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Silicon Valley Companies Silicon Valley Companies
Started by College Students:• Hardware: Apple, Cisco, and Sun. Dell but in Texas.
• Software: Too many to count …
• Internet Search Engines: Inktomi, Yahoo, Ask, and Google.
• Social Network: Facebook, Twitter, Linked-in and Friendster.
• Others: InfoSeek, PowerSet (Bing), eBay, & Craigslist
Tsunghua University Program 5
Readings of VisionariesReadings of Visionaries
• As We May Think – The Memex• Vannevar Bush, The Atlantic, July 1945.
• A Conceptual Framework for the Augmentation of Man's Intellect
Douglas Engelbart, October 1962
• Web 2.0Tim O'Reilly September 2005
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Memex - Memex - WikipediaWikipedia
– World Wide Web– Wikipedia– Vast Retrieval– Data Storage– Shared Information
Augmentation of Man's Intellect Augmentation of Man's Intellect Concept of Knowledge Sharing Concept of Knowledge Sharing Augmentation Research Center's Pioneering "Firsts“Augmentation Research Center's Pioneering "Firsts“
• The mouse • 2-dimensional display editing • In-file object addressing, linking • Hypermedia and outline processing • Flexible view control and multiple windows • Cross-file editing • Integrated hypermedia email and hypermedia publishing • Document version control • Shared-screen teleconferencing • Computer-aided meetings • Formatting directives • Context-sensitive help • Distributed client-server architecture • Uniform command syntax • Universal "user interface" front-end module • Multi-tool integration • Grammar-driven command language interpreter • Protocols for virtual terminals and remote procedure call protocols • Compliable "Command Meta Language"
SRI -> Xerox Parc -> Apple -> Microsoft -> Open Source
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Foundation of Dreams Foundation of Dreams Web 0.0Web 0.0
• Early Predecessors– Telegraph– Facsimile Phone (1842) Alexander Bain– Telephone (1876) Alexander Graham Bell
• (Who do you call ?)
– Memex (1945) Vannevar Bush
1809 1842 1876 1945 1960
Tsunghua University Program 9
Building the Internet Building the Internet Web 0.3 (Alpha)Web 0.3 (Alpha)
• Arpanet (Advanced Research Projects Agency Network),
• U.S. afraid of U.S.S.R. and China disrupting communications
• Lo…(gin) and the network crashed (1969) UCLA to SRI (Stanford)
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Building the Internet Building the Internet Web 0.5 (Beta)Web 0.5 (Beta)
The Web - CERN Publishing on NeXT (1989)Tim Berners-Lee
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Building the Internet Building the Internet Web 0.7 (Beta)Web 0.7 (Beta)
• FTP Gopher, Archie, Verona,… (1990 onward)• University of Illinois Mosaic – Netscape (1993)
Marc Anderson
In 1994, 23% of the world’s Internet users are in Silicon Valley and Apple has more domain addresses than China In 2010, China has more Internet users with over 300 million people.
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Internet Web 1.0 (Commercial)Internet Web 1.0 (Commercial)
1993 U.S. Congress enacted .com legislation
1995 Internet commerce is a $ 0 billion industry
2010 Internet commerce advertising is $25 billion,
Len Bosack and Sandra Lerner
Jerry Jang and David Filo
Jeff Bezos
Woz and Jobs
Pierre Morad Omidyar
Steve Kirch ($10 million )
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Internet Web 2.0Internet Web 2.0
Tim O’Reilly (Web 2.0 Vision)Web 1.0 Web 2.0 DoubleClick --> Google AdSense Ofoto --> Flickr Akamai --> BitTorrent mp3.com --> Napster Britannica Online --> Wikipedia Personal websites --> blogging Evite --> upcoming.org and EVDB Domain name speculation --> search engine optimization Page views --> cost per click Screen scraping --> web services Publishing --> participation Content management systems --> wikis Directories (taxonomy) --> tagging ("folksonomy") Stickiness --> syndication
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Internet Web 3.0 +Internet Web 3.0 +
Creating the future:• Web 3.0 • Google AdSense -> Pay for transaction• Flickr -> Photosynth• BitTorrent -> Holodeck• Napster - > Pandora• Wikipedia -> seti@home,- Crowd sourcing• Blogging ->Tweeting• Upcoming.org -> Spontaneous Crowd Formation• Search Engine Optimization -> Anticipating Needs and Solutions• Cost per click -> Sales Commission• Web services -> Cloud Hosting• Publishing --> Participation • Wikis -> VR Collaboration• tagging ("folksonomy") - > Augmented Reality• Syndication -> The Symantec Web
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What Internet Web 3.0 Looks LikeWhat Internet Web 3.0 Looks Like
The future:
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Internet Web 3.0 +Internet Web 3.0 +
Tools for creating the future:• Social networking: Facebook, Twitter & FourSquare
• Augmented reality: Second Life, Spore, and Sims
• Open collaboration: Peer-to-peer, Virtual Projects, Viral Learning, Crowd Sourcing
• Smart Phone Devices & Sensors: Classrooms, Communities, Clustering, & Shared Knowledge
• Ubiquitous Computing: Monitor the world around us
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Business Plan 2.0 Business Plan 2.0 (no business plan)(no business plan)
1. Find the Problem2. Find the Solution3. Find the Customer4. Iterate ( and be passionate about it)
Philip Rosedale
Dean Kaman Jack Dangerman Fractal Fathers
Collins and Townes
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Life Lessons LearnedLife Lessons Learned
Be willing to dream
Recognize opportunity
Be willing to go for it
Work well with others
Execute, a work hard
Have passion doing it
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Q & AQ & A
Maybe the World is truly flat, both of them as they collide.
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