Web 2.0 and The Enterprise

DATE AUTHORMARCH 9, 2010 SUSAN SCRUPSKI, SOCO PARTNERS

WEB 2.0 AND THE ENTERPRISE

Thursday, March 11, 2010

Who Am I?

• Blogger • Researcher• Consultant• 2.0 Evangelist• Conference Organizer• Founder, The 2.0 Adoption Council•@ITSinsider

Thursday, March 11, 2010

A show of hands...Hashtag: #ATCe20

Thursday, March 11, 2010

When did e20 begin?

Thursday, March 11, 2010

McAfeeCase StudyDrKW: Investment Bank, 2005• blogs, wikis, messaging• e20 technologies: blank SLATES*• let knowledge work “emerge”• unstructured, egalitarian

*SLATES: Search, Links, Authoring, Tags, Extensions, Signals

Thursday, March 11, 2010

What is an e20 State of Mind?

Thursday, March 11, 2010

The Pillars of 2.0 Zen

TRANSPARENCY

COLLABORATION/SHARING

TRUST

AUTHENTICITY

Thursday, March 11, 2010

Are e20 & “Social Media” Synonymous?

Thursday, March 11, 2010

No.

E2.0 happens behind the firewall (and for good reason).

Thursday, March 11, 2010

News Flash: Enterprises Have Secrets!

STRATEGYPATENTS

CUSTOMER DATA

EMPLOYEE DATA

COMPETITIVE DATA

PRODUCT DESIGN

M&A PLANS

Thursday, March 11, 2010

But... Employees Should Not.

Thursday, March 11, 2010

So, how does it all fit together?

Thursday, March 11, 2010

Thursday, March 11, 2010

The Enterprise is Social Beyond the Firewall

• Inside the firewall: Collaboration• 2-way conversation at the edge‣ Porous boundary to market‣ Focuses roles/concentration

• All market/biz data returns to Enterprise for processing/action• Increases competitiveness with timely decision-making

Thursday, March 11, 2010

The 2.0 Adoption Council• A collection of Market Leading early Adopters• Currently 161 members; 95 active on Jive‣ Large Enterprise (10K+ employees)‣ “Internal Evangelists”

• Sharing best practices/experiences

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Thursday, March 11, 2010

Obstacles for Early Adopters• Awareness and/or Confusion• Culture, Culture, Culture‣ Moving from silos to “flat enterprise”‣ Rewarding sharing, vs. hoarding

• Making the Business Case• Ease of Use• Misjudging the Importance of Community

Management

Thursday, March 11, 2010

Who’s Driving Enterprise 2.0?

IT42% LOB

58%

Sales5%

R&D9%

Procurement5%

Program Management9%Operations

5% Marketing32%

Knowledge Management14%

Innovation9%

HR14%

2009 MEMBER SURVEY

Thursday, March 11, 2010

Early Case Studies• Investment Bank: ‣ Flattened organization, created visibility for

Audit and Compliance group resulting in more accurate reporting to Federal regulators

• Leading F500 Manufacturer: ‣ IT Organization wanted to change its image

from “IT sux” to “IT rox.” Factory Managers singing IT praises now.

• Global Leader in Business Solutions and Services:‣ Where Expertise is billable, dramatic

improvement in time-to-market deliverables.

Thursday, March 11, 2010

Where to find more info...• Andrew McAfee’s original MIT Sloan article.‣ http://andrewmcafee.org/2007/09/enterprise_20_is_now_free/

• Dion Hinchcliffe’s expansion of the SLATES mnemonic. ‣ http://blogs.zdnet.com/Hinchcliffe/?p=143

• The 2.0 Adoption Council ‣ http://www.20adoptioncouncil.com

• @ITSinsider on Twitter‣ http://www.twitter.com/itsinsider

• ITSinsider blog‣ http://www.itsinsider.com

Thursday, March 11, 2010

Thursday, March 11, 2010