Web 2.0 and employee communications: Overview

How Web 2.0 is transformingemployee communications

IABC/TorontoDonna Papacosta

January 2010

This presentation in Twitter form

140 characters: Internal comms will never be the same thx to

tech + SM; need to embrace the future now; must show leadership; changing with u or w/o u

Old-school flow of information

People networks

Groundswell

A social trend in which people use technologies to get the things they need from each other, rather than from traditional institutions like corporations.

Wikis

Blogs

Podcasts

Video

Delicious.com/trafcom

Why social media behind the firewall?

• More like real life; not top-down• Build relationships, awareness• Enable sharing of knowledge• Improve productivity• Increase employee engagement• Learn use of external social media

Benefits?• Best Buy reduced staff turnover 40% thanks in

large part to in-house social networking.

• American Electric Power saved $8M with employee suggestions.

• “We are learning insights from employees like never before.” – large pension fund

Facebook

Looks like Facebook, eh?

Internal micro-blogging

Future employees…

• Don’t want to wait for your newsletter• Are telling your story inside and outside the

organization – using multimedia• Will form their own networks• Want mobile access to information

Are you optimized for mobile?

Second Life/3D virtual worlds

• Engagement linked to business performance• Engagement + Web 2.0 = opportunity

Now’s the time!

Donna Papacosta

905.844.7645donna@trafcom.comhttp://trafcom.com

http://trafcomnews.comhttp://trafcomnewspodcast.com