Web 2.0 - Accelerator of a major shift

Tien Nguyen, ConnekJune 2007

Web 2.0: Accelerator of a Major Shift

What to expect?

What this talk is NOT about: A technical talk A theory backed by research data

It’s about Signs of a major shift in human interaction & collaboration behaviors business models organizations IT architecture …

Agenda

Why Care Concepts Reasons and Implications Web 2.0 in Vietnam Conclusions Q&A

Why Care?

Facebook

Sources: Fast Company, Mashable, Fischbow, Alexa

Why Care?

World Map of Social Networks

Source: Data Junkie

World Economic Forum 2007, Davos

This year’s key theme: “The Shifting Power Equation”

Economics: New drivers Geopolitics: The need for fresh

mandates Business: Leading in a connected

world Technology and Society: Identity,

community and networks

World Economic Forum 2007, Davos

Wisdom of Youth session

“This generation is the generation of content generators...

who are comfortable to use the net transmit their own

knowledge and their own identity”

Who Will Shape the Agenda session Public opinion, thus politics: “you cannot make a

political decision now without involving people into the

decision”

“Younger people, thus economy, management”

[Young people] “are more idealistic, express

themselves more enthusiastically”

Gartner Symposium/ITxpo 2007 –Emerging Themes Consummerization of IT & pervasive communications

Affordable access to technologies and contents + virtual communities disruption in technology sector

Increased importance of individual and how to interact with companies (as employee or customer) Destabilizes balance between companies, organizations, governments and consumers

“ a few years from now, companies will have to provide a scaled down version of contents, applications and value-added services to a selected number of customers, in either personal, virtual, or home environment.”

Alternative delivery model of IT New ways to access and consume information new

hardware and software licensing and delivery models Growing desire for new ways of paying for services, not

products

U.S. VC Investment into Web 2.0

Source: Venture Beat

Learn to do something new (i)

Search on Amazon

What people talk the contents? What are key areas, concepts?

Learn to do something new (ii)

More about the concepts and author’s view about the topic

Learn to do something new (iii)

Who read and their discussions of the author’s ideas and the topic

Learn to do something new (iv)

What relevant blogs talk about? Is the book worthwhile?

What if I have no clue about the topic?

Start with searching Wikipedia and finding related topics and links

Collaborate w. friends (i)

Coordinate project milestones, tasks, messages with BaseCamp

Collaborate w. friends (ii)

Jointly brainstorm with Googledocs, plan meeting with Whentomeet

Collaborate w. friends (iii)

Invite and confirm meeting, inform, remind people w. GoogleCalendar

Collaborate w. friends (iv)

Conference w. Skypecast. Share app. w. Unyte & slides w. Slideshare

Collaborate w. friends (v)

Jointly read, rank and comment on Web articles with Corank

My Web portal - Netvibes

Gmail

Delicious tags

Delicious button

Corank button

Delicious bookmark view

Google calendar

Yubnub search

Find a Contact

Keep in touch with my network

Agenda

Why Care Concepts Reasons and Implications Web 2.0 in Vietnam Conclusions Q&A

Initial (O’Reilly’s) Definition - Features

"Network as platform" - browser Participation Rich, interactive, user-friendly

interface – Ajax++ Social-networking Enhanced graphical interfaces

Initial (O’Reilly’s) Definition

Another Definition…

Source: FutureExploration.net

And Classification

Source: FutureExploration.net

XML and SOA

XML: separated information from presentation, allows Sharing Reuse: mashup

Web service & SOA (Service-oriented architecture) Abstract services from data and

applications Enable fast composition of new

applications Remove the boundaries

Agenda

Why Care Concepts Reasons and Implications Web 2.0 in Vietnam Conclusions Q&A

Reasons – A new Web demography

New net generation: “the Millennium generation” Grew up in post-cold-war Questions official sources and

status quo Immerged in technology Multi-tasking, partial attention Demands speed Eager to express

A generation that leads the trends

Reasons – Commoditization of technology

Tech is everywhere: cell phones, broadband, cameras, camcorders, iPods, etc.

Matured Web technologies and frameworks

Applications, computing capacity & network speed allow multimedia, 3D applications

Easier and faster to develop Web applications; as well as create, share and subscribe to contents

Implications – Business Model (i)

Type of Service Values to users and content generators Business modelVirtual world, virtual goods Emotional values (be who you want to be, be

present, be cool/romantic, meet other people, etc.)

Virtual goods fee, advertising

Online (office, video/picture editing, project management, communication, etc.) tools

Replacement of desktop tools, collaboration, productivity

Subscription for premium service; funding from complementing services

Market/broker platforms Mediation, effective tools, lower costs/risks Service fee, advertisingSocial media sites Easy ways to publish, find and subscribe to

sources, revenue sharing for content generators

Advertising

Social networking sites Emotional values (share things with friends, make news friends, keep contact with friends, etc.)

Advertising, service brokerage fee

Blog, podcast engines, wiki Emotional values (let people know what I know/like/do, be known to the world, popularity, etc.), share the knowledge

Subscription for premium service, advertising, funding from complementing services

Mapping tools Find location, driving direction, local stores, etc.

Local advertising, funding from complementing services

Mashups Find related information, access to large audience

Funding from related services, service fee, commission, advertising

Widgets, Web portals, feed engines

Easy-to-use tools to publish and track consumption, to select information to consume; access to large audience

Funding from related services (media, related services, etc.)

News engines Easy way to select and get trusted news advertising, funding from media companies and other companies benefit from PR

Social bookmarking, clipping Easy way to select and let others know what you find interesting

advertising

Details: TheNextOrg.com

Implications – Business Model (ii)

The “economy of attention” funded by advertising

The “long-tail”: extend demand toward low-frequency, low-volume

Creative light-weight business models

Details: TheNextOrg.com

Other implications

Interaction and cooperation Attention Hierarchy Boundaries Copyright …

A major shift in human behaviors, society, organization, IT architecture, etc.

Agenda

Why Care Concepts Reasons and Implications Web 2.0 in Vietnam Conclusions Q&A

Vietnam – Internet usage is low

Online advertising revenue = 0.5% total domestic advertising revenue

Approx. 14.9M Internet users (Jan. 2007) • 17.5% population, • 3,7% Asia’s online population

Survey respondents are early-majority technology adopters

Awareness of Web 2.0 is low

Inefficient way of consuming contents

Users not familiar with new developments in the field due to lack of efficient way of consuming contents

Only use low-bandwidth-demand applications

Low bandwidth limits media accessLack of awareness about Web 2.0 applications

Most of respondents have Yahoo!360 blogs

Except for blog, users mainly consume, not generate data

Web 2.0 (blog) is an extension of chat

Huddles to Web 2.0

Respondents think low awareness & lack of practical applications, not investment, are the main huddles to Web 2.0

Barriers to Web 2.0 in Vietnam

Limited Web usage Low bandwidth Low awareness of new applications

Lack of efficient ways to collect info Passive users

Lack of suitable business models Copycats without real values Online advertising market is small

Late arrival of next generation: 9x Later: content controls and

regulations

Vietnam Web 2.0: Opportunities

Green field: freedom of creation Young people: understands

needs & are capable of developing applications

Lightweight models: low initial investment

VCs are ready to invest in good ideas

Increasing interests in online advertising

Agenda

Why Care Concepts Reasons and Implications Web 2.0 in Vietnam Conclusions Q&A

Recommendations

Use RSS readers Explore existing applications: join, test Try to build some widgets, gadgets,

mashups Learn to program scalable Web

applications, or find good programmers who can

Create applications for fun and share with friends

Create habit of giving credit, spreading good news

Exchange information and idea with business (esp. online advertising) folks

What we can help?

Start business idea evaluation and development support

Organize talks about online marketing and advertising

Create discussion forum with business people

Filter and update info about Web 2.0

Establish a seed fund

Recommended Readings/Viewings

World Economic Forum Annual Meeting Report: http://www.weforum.org/pdf/summitreports/am2007.pdf

How Mass Collaboration Changes Everything Video Cast, Don Tapscott: http://reflectweb.reflectsystems.com/getContent.aspx?WCID=019ef585-f975-4943-a5e7-ead6961924d0

Web 2.0 - The machine is Us/ing Us, Mike Wesch: http://www.youtube.com/watch?v=NLlGopyXT_g&mode=related&search=

Agenda

Why Care Concepts Reasons and Implications Web 2.0 in Vietnam Conclusions Q&A

The EndTien Nguyen – TheNextOrg.com