Water Export Dag 26 juni 2009 Eef Lammers Experiences Of Water4all

Water Export Day 26-6-2009

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ExperiencesExperiences of Water4allof Water4all

Water Export Day

Water Export Day 26-6-2009

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ObjectiveObjective

Sharing our experiences with developing

waterbusiness in Turkey

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ContentsContents

� Context

– Product

– History

– Market

� What we did

� Status

� What we will do

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ContextContext

� Product

– Market vs Technology

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ContextContext� Product

– Local small scale watertreatment systems forsmall communities (< 600 M3/day)

� Sterile water

� Self supporting

� Low energy consuming filtration technology

� No chemicals for filtrationprocess

� Self control

� Remote monitoring and control

� Complete system

� pref. Containerized

� Local support when needed

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ContextContext� Product

� Technology

– Key partner

– Supporting partners

• VDL Steelweld

• Ecorys

• Rabo bank

• Rook

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ContextContext

� Product

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Context Context � Up to 200 ltr/day p.p.p.d. or more

� 35000 Agglomerations < 2000 pers.

� Leakages , reliabiliy

� Growing population increasing waterconsumption

� Effective water usage� Awareness

� Rainwater harvesting

� Reuse/ Cascading Grey-water treatment

� Terror

� Nature

� Millenium goals

� EU

� Health

� Culture

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ApplicationsApplications and Marketsand Markets

� Watersupply companies

� End of line use.

� Drinking water production

� Upgrading services

� Rain water harvesting

� Small communities– VIllages, compounds, agglomorations, hotels, shopping malls, etc

� Reuse of domestic water

� Effective use of water

� Cost reduction

� Exploring smaller sources ( networking)

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ContextContext� Product

– Characteristics

� Container and pallet module

� Lineair upgradable

� Low energy consumption

� No chemicals for filtration

� (Low) cleaning frequency

� Understandable technology

� Fouling control

� Competative costprice

� Factory made

� Robust

� Remote monitoring and control

� Network

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ContextContext

� History

– Starting point; existing contacts for trucksafety

products

– Trade mission of V & W

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WhatWhat we we diddid� Product related

– Technology protection

– Decided how we can handle and benefit product/technology distribution.

– Prove used technology

� Market related

– The Netherlands

� NWP/ TNWP

� VLM

� Ministerie van V&W

� Ministerie van Economische Zaken (eg EVD , PvW)

� Embassy/comsulate

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WhatWhat we we diddid

� Market related

– Pilot project in Istanbul at ISKI.

– Turkey (customers)

� Governmental small communities

� ISKI , ASKI, etc

� Construction and engineering firms

� Trading companies

� Groups of firms

� Media

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WhatWhat we we diddid

� Market related (Awareness)

– Turkey (public organisations)

� Governmental

� Universities

� Financing

� Political parties

� Municipalities

� Embassy/Consulate

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StatusStatus– Test report with ISKI for technology

– Investment procedure

– Intention for 1000+ systems

– Relationship with University

– Development of operational leasing concept forcommercial groups of companies with Istanbul basedfirm.

– Support of and cooperation with top management of drinking water company

– Establishing licence agreements withengineering/manufacturing companies

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WhatWhat we we willwill dodo� Product development

– Point of use testing

– Filter capabilities adapted to Turkisch req.

– >>>>> Redesign

� Representatives network including Turkeyneighbours countries (non exclusive base)

� Training program

� Cooperation with watercompanies– testing - environmental circumstances

� Legal support for agreements.

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PracticalPractical� Preparation

� Language

� Culture

� Join promotion activities (e.g. trade-missions)

� Be flexible

� Do have respect and be polite and have patience

� Look for partnership and be aware of eachothersadded value

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PracticalPractical

� Personal relation

� Share benefits

� Keep “front door” in mind

� Politics

� Reliable

� Keep “front door” in mind

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TurkeyTurkey -- The The NetherlandsNetherlands

It is the same, but different