Transcript
Integrated marketing communication and sales promotion
BUSHRA Aziz111152
Walmart
• American multinational retail corporation• Founded by Sam Walton in 1962 Roger
Arkansas U.S• 11,000 stores in 27 countries
Vision
• “Wal-Mart to be the largest and best retail organization of the world, through offering the best products not only on time but also provide efficient service”
Mission • “Saving people money so they can live better”
Beliefs & values
• Respect for the individual• Service to their customers• Striving for excellence.
Respect for the individual
• Respect for the individual, whether employee, customer, supplier or member of the community at large, regardless of ethnicity, gender or sexual preference.
Service to their customers
• Service to our customers, surpassing the expectations of our consumers.
Striving for excellence
• Striving for excellence, always innovating in the selection and promotion of products and services.
Salient Features of Wall Mart
• The only corporation to provide the goods and services at the cheapest mode possible.
Salient Features of Wall Mart• They have their own Broadcasting Satellite
and are able to solve queries very easily.
Salient Features of Wall Mart
• They always hire proficient drivers so that no violation of traffic occurred and the goods transported safely.
Salient Features of Wall Mart
• Wal-Mart has continually intended at increasing sales through its very friendly prices.
Integrated marketing communication
BillboardsPosters Transit mediaTelevision advertisementMagzineBrochersInternet
Billboards • The places where most of the high class group
of the society visits for leisure activity is used for advertising on billboards.
PostersThe leisure clubs where rich people spend their holiday's hall be chosen for placing the advertising posters.
Transit media
In store branding
Television Advertisement• Walmart use television to introduce its new
brand to its new market segment. These advertisements will be run on the TV during the peak viewing hours
Magazine
• lifestyle and fashion magazines used to target the greatest segment of market
Brochures
Internet
• Walmart use walmart.com to introduce ' target customers about their range of branded and quality products and prices .
• Walmart.com• Email• Twitter• Facebook
Walmart .com
Emails
Event Sponsorship
• Community Giving • Disaster Relief
Community Giving
• In 2014, Walmart and the Walmart Foundation gave $1.4 billion in cash and in-kind contributions around the world.
• Global in-kind donations accounted for $1 billion, while $309 million was given in cash globally
Community Giving As part of Getting to the Heart of Christmas Walmart and the TODAY Show bring Christmas joy to the Brightmoor community in Detroit, Michigan.
Flood Relief
Sales promotion
• Competition• Point of sale• Gifts• Special Events Sales
Special events
• Hallowen
• Thanks giving
• Christmas
Point of sale
Competition
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